Four operation misunderstandings of the outside chain voting

Absrtact: With the rapid development of the Internet, SEO industry in recent years, the fierce competition, Baidu algorithm frequent changes in the SEO industry is in dire straits, many industry operators show: the site to use SEO optimization results are far less than before, and even many

With the rapid development of the Internet, SEO industry in recent years, the fierce competition in Baidu algorithm more frequent changes in the SEO industry is in dire straits, many industry operators show: the site using SEO optimization results are far less than before, and even many enterprises have given up SEO optimization. It's not really a sensible decision, as long as the more in-depth understanding, we will find that the more fierce competition in the site to show the position of SEO more important, and I dare to assert that in the future of the Internet, corporate sites to want to continue to profit and stable operation is inseparable from the SEO and network marketing, So enterprises can not despise the role of search engine optimization, at the same time to engage in site optimization personnel should strengthen their own optimization technology, so that the site in the fierce industry situation to stand out, to bring higher business value.

In addition to constantly exploring new technologies, site Optimizer also needs to constantly understand the dynamics of search engines. For Baidu, we do not need to know the details of the algorithm content, but for the algorithm mentioned in the things we must understand more, and then apply the appropriate advantages and disadvantages of our website optimization. Next, I will talk to you about search engine optimization in the voting principle and operating error.

Voting principles in search engine algorithms

On the principle and mechanism of voting, I believe that we are not unfamiliar with the possibility that we have participated in the voting activities, such as the recommendation of the department responsible person, the election of foreign leaders, these are voting acts. Then, for the site, the vote can be divided into: The station of each other vote and from the internet vote, search engine can be voted to judge a site quality value, audience groups and optimization is formal, the higher the voting ratio, in search engine rankings show the better.

About polling in the station

In-station voting can be simply understood as the inner chain, so the rationality of the inner chain is particularly important. Generally speaking, the homepage of the website will accept the vote from every inside page of the website, it won the most votes, the natural search engine to give the home page of the highest weight value, and in the actual station optimization, many SEO personnel are still inside the site to add keywords to the home page, in fact, this is unreasonable, but also ineffective voting, It is likely to be the search engine to determine the optimization over the home page down the right, I have made such a mistake. In addition, the home page in the vote at the same time, will also vote on the page, so we need to put the site is very important information layout in the home page, and give the link access, so that the homepage to get the vote, search engines will also think that such a page is the essence of the site, will give a higher weight value.

Voting from the Internet

Voting from the internet is what we usually call a website outside the chain, when the site to get the outside of the chain of voting value for a long time, the weight and the vote to point to the ranking of keywords higher, this is in order to ensure the quality of the chain under the premise can be set up, the author is unilaterally from the outside chain angle to carry out analysis, In fact, site weight rankings are also affected by a number of factors. As a result of the site outside the chain voting is very strong, there will be some optimization staff in order to let the keyword ranking in a short time to get a good ranking, a large number of to do outside the chain, this practice has now been the search engine that is cheating, Baidu can be very good recognition. On the site outside the chain of voting, search engines will also be in addition to the credibility of the chain to judge, generally from the unilateral vote is lower than the credibility of many votes, so we do outside the chain when not a single platform to publish a lot, but more platforms to promote the release, in addition, We should also pay attention to the rational nature and quality value of the chain.

Four operation misunderstandings of the outside chain voting

1, the use of a very extensive page anchor text, such as the presence of click here or learn more details please click such anchor text;

2, in order to let the keyword to get more outside the chain vote, using the target page theme-independent text as anchor text;

3, directly using the URL of the page as anchor text, in fact this page of the keyword to get the vote is very low, Google search engine will not give this keyword outside the chain of voting, but for the user experience to consider, so it is reasonable to do, such as page promotion or a reference to a Web site, so look at the situation and discussed;

4, in order to obtain better search engine optimization effect, in the page stack keyword or use too long text;