Four temperature enterprises enter the European auto Parts "Big data" platform

Liu Yo Reporter

"My Toyota car battery is broken, I would like to buy a battery from the internet, take to repair shop, save money." Results found a pile of batteries, it seems to look at do not know which is suitable for my car. "As a result of product specifications, models, coding and factory manufacturers and so on, resulting in the owner of Mr. Xu himself to buy the idea of auto parts abortion."

However, in foreign countries, many car owners are themselves from the auto parts market or online shopping DIY repair car, because their auto parts market each product has a unified code, just know the code, you can easily find the corresponding auto parts products.

There is no professional standard data restrictions, consumers, buyers are difficult to easily and correctly find the products they need, which has become a DIY car repair, automobile and motorcycle manufacturers to develop a large number of data problems encountered. However, Wenzhou has 4 auto parts companies have synchronized with the international standard data, entered the Tecdoc (TECDOC) European Professional quality auto parts manufacturer database.

Tecdoc is Europe's most professional quality auto parts manufacturer's display promotion platform, through the unified professional standardized data coding, the global auto parts buyers, through this platform can find the relevant information of suppliers. This specialized data platform can let domestic many automobile and motorcycle enterprise's product data and international synchronization, through the electronic commerce enters the European market.

Tecdoc is divided into British tecdoc and German Tecdoc, two companies. It is not fully understood that at present, there are only 3 domestic automobile and motorcycle enterprises to enter the German Tecdoc platform, Wenzhou crown Sheng Chi 2 Enterprises in which, and in the United Kingdom Tecdoc platform on the country a total of 5 automobile and motorcycle enterprises, of which Wenzhou has Rui Li Group and 2 enterprises in Zhejiang Ka Dayton.

Lack of professional data for domestic sales

China has more than 120 car OEMs, models are constantly refurbished, emerging, Wenzhou automobile and motorcycle with more than 100 host factory cooperation, accounting for 20% of the sales network, other sales network 20% of the export and 60% of the domestic aftermarket market.

Wenzhou Automobile and Motorcycle Industry association secretary General Ho Hongxin said, although the company's products directly with the host factory cooperation, but provide a relatively single product, for example, the enterprise production of filters, with General Motors, BMW and other cooperation, it is only these models of the filter accessories. After the sale of the market is a large proportion, but China's after-sales market and lack of order, sales and marketing channels are very unclear. There is no uniform standard for the names and models of parts.

"These problems to enterprises in the domestic aftermarket market development has brought about a small impact." Moreover, there is no professional standard data, it is difficult to let consumers, buyers to find the right products, limited auto parts products can not be popular procurement, but also become a distributor of automobile and motorcycle with a large number of data problems encountered. "Ho Hongxin said.

Wenzhou 4 Auto Parts Enterprise Data Synchronization International

In the second half of last year, Wenzhou Hao Chi Car Parts Co., Ltd. passed the German Tecdoc platform assessment, joined the platform. Germany Tecdoc is Europe's first auto parts information electronic inquiry software provider. Our company entered the European market in 2000, has always wanted to join this platform, applied for a long time before passing the examination. "Wenzhou Hao Chi Car Parts Co., Ltd. general manager Pan leader said."

The German Tecdoc platform's shareholder is Germany several international component suppliers. The platform is a catalogue of automotive parts and components, which are marketed through catalogues. The first group of China to join the German Tecdoc platform of the Crown Sheng Sales manager Dingszan said: "Here is the key to the unified data, such as headlights, there are headlamps, rear-view lights, turn lights, taillights and other names, Tecdoc task is to standardize, create standardized terminology, The different lamps of different models unified with a data to standardize. If you join this platform, it means that the enterprise has reached the requirements of internationalized data. ”

The British Tecdoc function is the same as the German Tecdoc, the main work is through a standardized, cooperative automotive aftermarket parts manufacturer's database, to provide the latest, detailed information to help car operators to accurately identify the accessories. Rui Li Group and Zhejiang Calayton entered this platform.

"In the UK Tecdoc platform, buyers can find and obtain the required quality auto parts and corresponding supplier information through OE serial number or famous manufacturer number, automobile brand, car Department, accessory classification, engine manufacturer classification or coding, etc. "said Zhou Jianwei, export manager of Rui Li Group.

Enterprises both publish information and collect information

This seemingly "Baidu" search platform, want to enter is not easy, need to pass the layers of assessment, and this platform is not all applicable to enterprises. First, is to enter the European market of automobile and motorcycle enterprises. At the same time, the strength of enterprises, product quality and so on, to achieve their top ten standards, and through the third party review agencies ccic door-to-door review through the rear can enter. After entering, you need to pay the admission fee and annual fee. "Our first fee will be sixty thousand or seventy thousand euros, and we have to pay an annual fee of € 18,000." "said Mr. Pan.

Tecdoc for auto Parts enterprises, the most crucial thing is whether the enterprise product data unification. Zhou Jianwei said that if the enterprise has inaccurate data, the customer can not find the corresponding information, sales caused a certain limit. At the same time, but also to the database of the latest product data to the enterprise, research and development of new products.

Case

6-Person Full-time maintenance database

Guan Sheng Group is the first batch of China to join the German Tecdoc automobile and motorcycle Company in 2008. At that time, after submitting the application materials, the platform to send a special person to Crown Sheng Group in Europe to conduct field visits. After a multi-level evaluation, the formal access to the platform.

"To get into this platform, companies first have to collect data to connect their company's products to international data." At the same time, there is a need for financial and human input. "Dingszan said. After entering the platform, Guan Sheng Group has paid about € 100,000 in fees, and the annual turnover of 50 million euros per year will require an annual fee of € 20,000. At the same time, Crown Shing Group also invested 6 full-time personnel, the database maintenance.

At the same time, Crown Sheng will also be Tecdoc platform information collected back, according to the changes in international models, the latest data back to the enterprise as a new product development data. Now, the group's sales in the European market is growing at a rate of 20% per year.

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At present, Wenzhou has more than 3,000 automobile and motorcycle with enterprises, the total output value of more than 50 billion yuan. Among them, the product sale network divides into 20% with the host factory matching, 60% domestic post-sale market and 20% exits. Major export markets across the United States, Japan, Korea, Germany, Australia, Brazil, Russia and other more than 160 countries and regions. Enterprise products have direct matching with foreign enterprises, but also sales to middlemen, foreign trade companies, there is a direct face of foreign repair market, export trade value of more than 700 million U.S. dollars.

As the domestic auto parts market more and more fierce competition, supporting market prices are getting lower and smaller profit margins; And the international financial crisis for Wenzhou automobile and motorcycle products into the International auto repair market to create an opportunity. Wenzhou Automobile and motorcycle products with high quality and low price, with relative competitiveness, in the international economic downturn, the car sales decreased, but also to the domestic automobile and motorcycle enterprises to bring business opportunities. Many foreign car owners slowed the speed of change, but increased demand for aftermarket components. Wenzhou Enterprises also began to target the international market, last year, Shanghai Frankfurt auto Parts exhibition, Wenzhou has more than 500 automobile and motorcycle companies exhibiting, accounting for 16% of the exhibitors.

Xiaoming told you about the "Tecdoc" thing.

Want to DIY repair car, do not know how to choose the right accessories, can not save money can not exercise their own hands-on ability, depressed.

Tecdoc (Tecdoc) is Europe's most professional high-quality auto parts manufacturer's display promotion platform, through a unified professional standardized data coding, global auto parts buyers, through this platform to find the relevant information suppliers. Here you can easily find the car parts you need, because this is a large database, each product has a separate code.

Wenzhou has more than 3,000 automobile and motorcycle with enterprises, the total output value of more than 50 billion yuan. But there is not much to enter the International auto aftermarket market. At present, there are 4 temperature companies entered the Tecdoc platform, which means that the 4 Wenzhou automobile and motorcycle with the company's product data and international synchronization, through e-commerce into the European market.

Tecdoc (Tecdoc)

German Tecdoc

British Tecdoc

5 National

3 National

Wenzhou 2

Wenzhou 2

Rillicaleton

Crown Shenghao Chi

Wenzhou Automobile and motorcycle products with high quality and low price, with relative competitiveness, in the international economic downturn, the car sales decreased, but also to the domestic automobile and motorcycle enterprises to bring business opportunities. Many foreign car owners slowed the speed of the transfer, increasing the demand for aftermarket parts, so the Wenzhou automobile and motorcycle with enterprises to the 4 companies, refueling Oh!