Gradually expand the network point of the port to the points of flow circulation in the "forum" as the core

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Preface: Hello Everybody, this period we interview is the stationmaster of the city net of Hong Kong. This interview, Hong Kong city webmaster to share with us in different places they are how to establish a local portal site, but also how to start from a central point "forum", extended to other points, popularity is how to introduce from the forum to the portal, from a column how to introduce to another column. Hope to be able to bring some suggestions to other webmaster.

Moderator: The City network webmaster Hello, Welcome to our KINGCMS interview section, first of all, please introduce yourself and the story of the site.

Hong Kong City Network: Oh, hello, I am also honored to accept KINGCMS interview invitation. First of all, I am the founder of the Hong Kong City Network, because the local life in Lianyungang, so the original goal is to build a decent local nature of the site. The beginning of the site, that is, a year ago, and two like-minded friends to start doing this thing. The beginning of course is able to choose a better domain name, because the local station, to let people can remember, of course, also need to consider the cost, so chose the 05188 domain name, because 0518 is the Lianyungang area code. After the domain name is selected, the next step is to consider what to start with. As we all know, a successful site must have a successful work, so as to promote the development of other areas, so to seize a point to start, so that you can walk a little bit more stable, at first it is very broad, it is not realistic. So we have studied the next, or to the forum way to gather popularity, such as popularity enough, the site matured, and then expand the business of other aspects step by step. Up to now also has more than 1 years time, has done a lot of revision, oneself also also in unceasing study.

Moderator: Since the establishment of the site has made some adjustments, specific adjustments to Which?

Hong Kong City Network: for webmaster, anti-spam advertising information, has been a headache, the biggest adjustment in the background is the filtering of advertising information, so that the advertising machine can not post completely, there is a clear division of authority on the management team. The front desk is primarily optimized for user experience, for example: Homepage section content classification Information module's increase, by the scrolling pattern display, increases the handset to visit the domain name, the user through the mobile phone visit website will quickly jump to the mobile version, the Forum post list page as well as the content page increases the newest picture post to call and the manual push post function; To increase the city's toolbox, there are a lot of small functions, such as check the weather, the Duke of the dream of what, as well as navigation column optimization, the Forum communication and classification information.

The next step is to locate the site, is still in progress, the article module to make good use of the next step to locate the first home is a comprehensive display, channel page all use two domain name, that is, we are now gradually starting from the Pure Forum step-by-step to the local portal transition, of course, the early stage will only open one or two channels for testing operations We are sure to add our innovation, and it's going to be a wait and see.

Moderator: How does the website launch the operation promotion?

Hong Kong City Network: In fact, we mainly do the following work: First, Baidu Encyclopedia, Search encyclopedia and other Wikipedia sites added to our website introduction, because this kind of site ranking is higher, conducive to improve influence; second, the establishment of the chain, in Baidu know that we have established the Lianyungang port city Network question and answer team, now has hundreds of people , when the team answered the question by the way also publicized our website, moreover we answer some questions the time may take our link. Because the initial PR and weight are not high, friend chain do relatively little, later on more; third, through the backstage bound QQ group function, when the website updates can drive the binding group synchronization update, also can bring a lot of traffic, in addition we have established the local three official QQ discussion group, in order to facilitate the instant exchange; Through the Forum points exchange gifts and phone calls to stimulate member posts and publicity; five, to organize some quality content, to improve the quality of the site.

Moderator: The main forum is the popularity of the building, as you are not local, it is difficult to organize some activities to create popularity. You said that the use of the establishment of the official QQ group to win popularity, here I have a question, we are in the group discussion, will rarely go to the forum to release the news or something, the popularity is streaming into the group, so that will not affect the forum?

Hong Kong City Network: Well, offline activities are currently not organized. So we set up 3 local groups, the current group of hundreds of people, moderators are inside, is the best way now. About you said that the popularity of streaming to the group, this is not, the QQ group instead of strengthening the exchange between members, into our group, to change the name of the note, in the form of: Region + member name. Group is a communication tool, of course, to visit the jar to have fun, but also to go to the forum, you in QQ group chat points will not increase is it, no points, members do not have a higher level of privileges and gift exchange, and then QQ group, can facilitate management.

Moderator: Now do is from the Pure forum step-by-step to the local portal transition, then you feel that the transformation process has no difficulties, such as forum members how to introduce them to the portal?

Hong Kong City Network: The difficulty is a lot of course, the pace can not be too big, otherwise will die very miserably, our portal is still inseparable from the forum, that is, after the channel page calls both the article module also calls the Forum module, channel users can freely switch their favorite display mode. In fact, according to user preferences, for example, real estate module, can be divided into real estate comprehensive model and real estate forum model, integrated model reference information + Real Estate module + Forum + classification information, the forum model relative to the simplification, to the forum, a small amount of information and real estate information, so that the site is integrated, user adsorption is very strong The original inherent we will not move, the members of the Forum to introduce them to the portal is not really difficult, first, the Portal and forum is synchronous login, and the content of the portal can be directly from the forum to generate the content of the portal, for members to post valuable posts pushed to the article module, and have the corresponding incentive mechanism, And the article can comment, this member should be acceptable.

Moderator: From one channel to another channel, such as the first set up a local news channel, gathered a certain popularity, the next to build a local real estate channel, then will you think of the previous news channel to introduce the popularity of the real estate channel?

Hong Kong City Network: For example, news information, we are more use of the characteristics of the Internet itself to do some information aggregation and influence transmission, the original community structure, the main information from the user to share content, by the editor of the content carefully selected in each channel page recommendations, to help users to better extract and read consumption experience. This page layout of each location we can use, our new channel or content, can be in their own advertising form or in the form of activities to let everyone understand the entry, if we have, promotion is not difficult, because the forum model is our core.

Moderator: Currently building local businesses and local news modules, planning how to operate these two modules?

Hong Kong City Network: Local Merchants This piece we have started to collect, the first to fill a part, and then cooperation, we want to encourage members to actively participate in business reviews, the quality of business services, integrity and business products for comment on the good business will be highly recommended, The general business is to hope that their comments good rankings, so that the business benefits, we provide a free platform, but we also have to consider our commercial operations. Each business has a separate store mode, business can release its own products and information, including the business template can be designed for their own, for the special cooperation of the merchant separate design page is no problem. Our Business Division certification and non-certification, cooperation and non-cooperative differences, and has a membership card, discount cards, of course, this is only a cooperative business. will be implemented in the future with a professional salesman to talk about cooperation, as long as the site is recognized, I think most businesses are willing to.

Of course, we have also considered this question, "for example, you may face such an embarrassing situation: the user is not a lot of circumstances, businessmen do not want to join, not many businesses in the case, the user is not willing to redeem membership card", so we have to collect business information, the early joined the merchant will not be more, only we collect some business information Later merchants can claim their own shops. From the member point of view, around who is cheap to use who, so the first business to be more, the second is to be able to see from our platform can be very real concessions, so that members and businesses are connected. In fact, it is not difficult and not difficult, the beginning of everything difficult, your accumulation, accumulation of not only the user, the accumulation of more valuable is experience, perhaps I now said the done, completely by the subsequent practice of the negative, so the entrepreneurial way you accumulate more experience.

And now we are contacting the merchant this piece, the function of discount card is to promote the consumption, the Merchant cooperates with us and signs the agreement, then we will give the shop a "union" sign, and has the corresponding product discount information, of course membership card This piece, we need certain integral to Exchange membership card, the user holds the membership card may enjoy "the Union" The preferential treatment, the consumer produces the benefit, the merchant according to the agreement also will return the point to us, we according to the member's consumption may give the member the corresponding integral or the gift reward, the system probably is this, the benefit equalization.

As for the news module, the initial idea is to work with local newspapers or news organizations to promote cooperation, this is still pending further negotiations.

Moderator: Time passed quickly, our interview is nearing the end, let us conclude. Talk about the future of the site development plan, as well as give new owners some advice.

Hong Kong City Network: At present we are just beginning, the same industry site is also many, the site also faces many tests, the future of the site planning, mainly to promote local consumption, eat, drink, we are to local businesses and users, and then there is a strong local exchange community, from the user experience angle to design each channel. In the coming year, the website will carry out a number of entity activities, membership will be more participation. We will open the member suggestion area, the good suggestion must adopt. In fact, we are also a new station, for other webmaster, our proposal is: High-quality content + Stable Membership + reasonable positioning = The cornerstone of success, webmaster should find their own good starting point, step by step forward!

Moderator: Thank you very much for sharing, I learned a lot, such as not local also can create local excellent portal, such as from a point of the site to drive other points of development, such as the Business Alliance strategy. If you are interested can go to Baidu search Hong Kong City Network, and the city Network webmaster to explore the new column of the introduction of popular strategy, as well as the strategy of building local businesses, I believe his story experience will not let you disappointed (plus interviews dedicated qq:2500043843).

article content by KINGCMS official website http://www.kingcms.com/original feeds, respect original.