How to be a competent website editor

As a professional http://www.aliyun.com/zixun/aggregation/10408.html "> website editor, he must be deeply aware of the importance of the work he carries, and the ultimate goal of writing the article is not just to enrich the content of the site, It is also important to enhance the weight of the site and enhance the user experience. And to do this, Web site editors have a certain writing skills at the same time also pay attention to mastering some of the knowledge of optimization. Now we start with three.

Title

Now people have entered the era of quick to see the book, before browsing the article first choose the title of interest has become a habit of reading people. If the title is attractive enough, the chances of this article being chosen are even greater. And if the headline is very ordinary, then people read the title will not have the desire to read content. Therefore, in order to enable people to quickly understand the content of the article, then in the title will be embedded in the article's core keywords. In this way, whether people have read content, people can through the title probably know the focus of the article to express. In addition, it is noteworthy that the title should not only embed core keywords, but also pay attention to the layout of keywords. Generally speaking, the higher the left weight of keywords, so in the embedded keyword should pay attention to the most important keywords on the left, the secondary key words on the right.

Summary

As the key content to be expressed in the article, its importance is self-evident. According to the system extraction rules, the first 100 words of the general article will be intercepted as a summary of the article. Therefore, in order to make the key words of the article get very good dissemination, then the editors have to pay attention to the article at the beginning of the 100 words within the natural embedded related keywords. And from the keyword density, the article first 100 words within the number of keywords appear best control in two to three times. In order to let the end and the beginning of the article has a good echo, then at the end of the article should also pay attention to emphasize the article's core keywords, so whether it is to attract search engines or to attract users are a great advantage.

Content

Content as the core part of the article, the nature can not be ignored. If the creative ability of editors is strong enough, it is better to stick to original content. The original content not only can enhance the user's browsing experience, also can enhance to the user to the website viscosity. And for search engines, the original content is also its favorite. Of course, if the editor does not have enough time to carry out a full range of original, that in order to promote the spread of the article, False original is also a good choice. Now most of the Web site should have several editors, these editors to achieve an accurate division of labor, nature can be original and false original to achieve a good combination. In addition, I want to say is, whether original or false original, the content of the article and its own website content has certain relevance.

Editors do their job, in addition to understand SEO optimization knowledge, but also need to pay attention to the relevant social issues. Sometimes clever use of relevant hot news can also make their own website articles get good rankings and weights.

SOURCE Junior Blog Http://blog.sina.com.cn/xiaochu12