How to dig deep seo essence

Absrtact: As we all know, SEO is every webmaster must experience, whether it is a big station or a small place, SEO must be done every day, but deliberately excessive to do SEO, the consequences are very serious directly have the risk of K station, SEO on the one hand just for better by the search engine

As we all know, SEO is every webmaster must experience, whether it is a major station or a small station, SEO must be done every day, but deliberately excessive to do SEO, the consequences are very serious directly have the risk of k stations, SEO on the one hand just to better be the search engine crawl recognition data, on the other hand, for the convenience of netizens browsing. So from these two points we can better understand the SEO, so that the SEO looks more ordinary, specific has the following aspects:

One of the features of SEO has those

1: Contents

Text: We generally write articles why need to be divided into paragraphs and subheadings, because only this can facilitate the user to browse, if an article all dark text, not only not beautiful, but also not conducive to reading, but not conducive to spiders crawling data crawl article Long Tail keywords (subtitle), our subtitle generally need to bold, Why is this? First, we first understand the text in the page: H1,h2,h3,h4,h5,h6 tags, these tags are actually representing the text in the page displayed in the size, H1 for the largest, h6 for the smallest, the general H1 tag is the spider is considered a very important part of the site, followed by the label second, So when spiders crawl data, the priority is to grab the H1 tag. We generally make the subtitle bold, is to reflect his article in the importance of the embodiment, so that spiders first crawl. To achieve the goal of grasping long tail keywords.

Photo: General webmaster know that spiders do not directly crawl pictures, because it can not recognize the picture, then how does it crawl pictures? Spider capture pictures mainly rely on the picture inside the alt text description, so only in the picture plus ALT information will be spiders identified, it will be more conducive to spider crawling. Adding pictures in the article is more conducive to the article by Spiders crawl, because the picture is easier to express the content of the article, to help users understand the meaning of the article said.

2: Structure

Website structure mainly refers to the internal chain of the site, only the inner chain do good, will be spiders easier to crawl data. Spider crawl is mainly through the link index, if your site within the chain does not do well, spiders can not index more data, so this time we need to do site map, so that convenient spiders crawling through the site Map Web site data.

3: Outer chain

Links: We are generally linked to the site to do friendship links its purpose is to allow more spiders through the friendship Index to your site, to achieve the purpose of grasping data, followed by friendship to increase the weight of the site and PR, friendship no longer, and in fine, only high weight, high PR of the site outside the chain can quickly enhance their station weight and PR, This is mainly related to the calculation of weight and PR.

Miao text link: This kind of connection forum signature do more, but the quality is not high, the disadvantage is unable to bring traffic to the site, but also easy to be search engines think cheating, especially the brush outside the chain is the most easily K station. Our normal Miao text connections generally add links to the article, or is the keyword link, let the link do more natural, such links we generally for the article cast, contribute mainly to the article content related to the major stations, on the one hand, is conducive to spiders, on the other hand more easily reproduced by other sites and through the Miao article connection increase site traffic. At the same time can also achieve rapid increase in the effect of the chain, a good article can make the site faster to increase the chain and improve the rankings, especially the promotion of keyword rankings.

4: Necessary SEO optimization

Mainly for the site pseudo static, to open the Web page compression to enhance the speed of web site, optimize the page code, and so on, all conducive to spider crawling crawl data optimization, we must do, because this is also the simplest and most direct, a good, life-long benefit.

Two ways to prevent excessive SEO

Any can prevent SEO optimization over, this is worthy of our attention, most people because of the pursuit of short-term effect means a wide range of eventually K station, mainly for the brush outside the chain, in exchange for countless garbage friendship connection, crazy collection of content, release more than the garbage connection, in this face the biggest problem is the quality, Whether we are content or outside the chain, must pay attention to quality, original line strong, a single false original, although can be included, but will also bring indelible damage to the site, false original articles are mostly can not see, to the user to leave a bad impression, so that can not accumulate popularity.

The true meaning of three SEO

The real meaning of our SEO is to help the content more quickly and accurately appear in front of the user, thereby increasing the popularity of the site. Content is the soul of the site, we do not improve the content of its own site, but also need to continuously improve the content and the quality of the external connection. Step, slowly make the website bigger, if only want to be lazy, then you will never be big.

Summary: A good webmaster is not the number of sites included, he only care about the content of his site can bring help to users, some sites are only included in the homepage, but his site is very popular, this reaction from the side of the content of the site can be the user is certainly the most attractive, we do not search for SEO and SEO, But to put the heart into the content, put on the user body, only really take into account the needs of users, can attract people, can be done up.