How to do a good job inside the site optimization, enhance the overall weight of the site

Absrtact: Internal optimization is what we call the website for the internal links, structure, code, etc. optimization. Do seoer all know a site's overall weight allocation, we must do a good job of internal optimization, so that the weight of the site to allocate reasonable, not within the page, column

Internal optimization is what we call the website for the internal links, structure, code, etc. optimization. Do seoer all know a site's overall weight distribution, we must do a good job of internal optimization, so that the weight of the site is reasonable, not within the page, the column page can not get the weight, a large number of long tail keyword can not be ranked, the site's traffic will not be able to upgrade, the site is difficult to profit, so do the internal optimization,

Yesterday a friend asked me to help her site to diagnose, her site's weight all concentrated in the home page, channel page, there is no weight at all, the current keyword ranking is a good point to the home page, asked me what is going on. I just watched for a while her postpartum female network, the internal optimization do too bad, the user experience is too bad, the weight of the site is not allocated, there will be no weight inside the situation, today to share how we do the site internal optimization, enhance the overall weight of the site.

1, title, meta, description of the writing. Title general control in about 30 words, layout three target keywords most reasonable. Meta now does not play a role in ranking, can layout three keywords, also can not write, anyway, should not write more. Description, with a simple one to three words to summarize the situation of the site.

2, preferably with Div. My friend has a lot of table on her website. Div's advantage is to greatly reduce the page code, clear structure, improve page browsing speed, conducive to the search engine crawling. The Table program produces a lot of junk code.

3, the navigation bar does not appear decoy channel link. The general channel name is named after the keyword, this is in order to enhance the correlation, enhances the channel weight, because from the home page distance nearer, the weight is higher, is crawls and crawls the likelihood to be bigger. And she had two links on the Web navigation bar that had a decoy link.

4, breadcrumbs navigation. For example: Home > Column page > Content page. The role of breadcrumbs is to tell visitors where they are currently in the site and how to return, experience the good structure of the site, so that users and search engines will not get lost.

5, URL optimization. The home page in the URL is not more than three layers, to be pseudo static settings, the shorter the better.

6. Internal link optimization. An internal link is a link between the contents of a page under the same domain name. Good internal links to improve the overall weight of the site, increase the site PV, reduce the bounce rate, increase the user experience, but also contribute to the overall distribution of PR value, improve the site included, so, do a good job inside the site optimization is essential. Her Postpartum female Network article page in addition to advertising links, basically no link to other related pages, so the weight of the site is not very good distribution, the user experience is also poor.

Internal chain Optimization principles: Each page has links to the front page, each page to increase the relevance of the forward link, different channels have links to the relevant pages, the specific content page has links to the respective channel page, each page is not more than three clicks away from the homepage, important pages as far as possible in other pages have links point Home link all columns page;

Internal link optimization pay attention to relevance and naturalness, use anchor text links, try to use less or no pictures.

The above are Ningbo SEO according to Friends of the website analysis How to do a good job inside the site optimization, improve the overall weight of the site, if there is no, please advise, welcome to Exchange learning.