How to build and optimize the corporate mobile website

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Today, smartphones and tablets are already popular, with the advent of the mobile internet era, the maturity of the 3G network, the 4G lead and the ubiquitous WiFi network. In fact, as early as the first half of 2012 mobile internet terminals over the PC terminal, but in fact, so far, most companies do not have corporate mobile web sites, which will be in the mobile internet era to lose the opportunity. Then how to build the corporate mobile phone site, the construction of mobile phone station and how to optimize it? The following Tianchang website building a leading brand friends software Chief network engineer Tang said that the construction of mobile web sites should be combined with the traditional PC Sotetsu, multiple terminal adaptation, in order to enable users to achieve the best access experience.

I. The standardization of Mobile website construction

Most corporate mobile website construction language is very irregular, marking confusion, such a mobile phone stand on the user is no problem, but the search engine is unable to distinguish. The following is the standard mobile site statement, small series recommended the use of HTML5 language to build mobile Web sites.

The following DOCTYPE can be used in the XHTML Protocol's mobile page:

"Http://www.wapforum.org/DTD/xhtml-mobile10.dtd" >

The WML Protocol's mobile page can be used as follows DOCTYPE:

"Http://www.wapforum.org/DTD/wml_1.1.xml" >

Second, the combination of mobile website and computer website

Small series of observation of many companies mobile phone station, found that a lot of mobile phone stations and their PC station has nothing to do with: Mobile phone station is a mobile phone station, and PC station is a PC station, both the content of the update, the structure of the directory is different. Small series that the mobile phone station as a means of access to mobile terminals, its content should be consistent with the PC station, that is, each PC station page corresponds to a mobile phone station page. "PC station and mobile phone station complement each other, the goal is consistent, are for users in different terminals output value." "Poly Friends Company Tang director of the small series said."

Third, the rational use of mobile phone web site Generation tool

For some enterprises, mobile phone station is a new product after all, not easy to spend a large cost to try, then use the Third-party mobile phone web site Generation tool is the best choice. At present, there are many platforms to provide such services, such as Baidu site APP, Sohu Express Station, Tencent wind chimes and so on. Although the use of such tools can be less cost to make mobile phone site, but in the long run, I suggest that enterprises make their own mobile phone station.

Iv. PC Station to add terminal judgment code

The current major search engines on the mobile phone station included, ranking and other issues are not a particularly clear explanation, many companies do a good job of mobile phone station has not been included, mobile search engine included or the original PC station. Here refer to the following Baidu Mobile website Optimization Guide, or in the PC station to add Terminal Judge code, through the JS code to determine the current access terminal, if the mobile terminal is to jump to the mobile phone station. Recommended use of Baidu JS file, the original PC end will not produce side effects, code reference Hundred War Siteapp.

Five, mobile website optimization Guide

1. Short domain name. General use of PC station level two domain name, such as: Wap.xxx.com or m.xxx.com.

2. Enrich the content. Can exchange data with PC station, so update PC station can update mobile station at the same time, reduce operation cost.

3. Title, description, keyword tag to finalize. According to the original PC station three major labels to determine the mobile phone station TDK.

4.URL specifications. Do static or pseudo static processing, consistent with the PC-side URL. such as PC station www.xxx.com/about.html for mobile phone station wap.xxx.com/about.html

5. Baidu is open to fit. Baidu Webmaster platform to use the open adaptation of the PC station and mobile Phone Station Association.

Mobile Internet is indeed the trend, and some of the company's mobile web site construction and optimization is also imperative, but for some still do not have to the internet sweetness of the enterprises need to be cautious, if even the PC station is not built to launch the mobile phone site construction, the inevitable effect is negligible. Therefore, here to remind the broad masses of business managers must recognize the situation, do what they can, the mobile Internet marketing heavy responsibilities, the entire industry is in the search.

This paper is from Anhui Poly Friends: http://www.jysoftware.net/ShowNews/?41-2.html