How to minimize the loss of traffic in the website re-revision

Absrtact: At the beginning of 2012 we have 15 languages of 21 Web site revision test, how to minimize the loss of traffic in the website has been a difficult job, especially the site's traffic more than 50% is from the natural search engine to

At the beginning of 2012 we have 15 languages, 21 Web site revision test, how to minimize the loss of traffic in the website has been a difficult job, especially the site's traffic more than 50% from the natural search engine. I will explain to you how to correctly run a new Web site to minimize the loss, the following makes a comparison:

* Website a lost 34% of the search traffic

* Site B lost 4% of the search traffic

Depending on the steps below, you will be given more confidence in how to run a new version of the site.

After the original website revision, Google spider crawling produced thousands of errors, the following figure report:

404 error pages generated during the same period:

The first step to eliminating the above errors is to find the dead chain on each page, which takes a lot of time and may require specialized staff to detect. But in order to solve this important task, it is worthwhile to do so.

Before the website is online

Remap the dead chain URL, for example:

301 redirects to all dead chains are very important in the revamped website.

Map all the URLs, generate a new version of the site map file http://www.fhseo.com/sitemap.xml.

The simple steps are:

• Map URLs and redirect

• Submit Site Map

• Eliminate errors in Google Web site Administration Tools

• Use Google Analytics (Google Analytics) to monitor site traffic

Website operation

When the website is revamped and running, 301 redirects begin to work, resubmit the site map to the major search engines and monitor the search traffic.

How to redesign the website?

Here is a comparison, a fully considered SEO optimization of the operation results, the other just did not do similar work.

Website A

When the site is revised, you may often encounter problems you never thought of. The new version of the website date is June 14, 12:

• No resubmit sitemap to Webmaster Tools

• More than 50% dead chains do not do 301 redirects

• 302 page jump to Soft 404 page (HTTP return status code is not 404)

• Missing meta tags such as title title, description description, and so on duplicate content

One of the problems is that more than 50% URLs are not redirected, and we use third-party tools or manual methods to detect the return status code for each page. Another is that some of the test pages are also included, resulting in up to 220 duplicate pages.

Because no foot SEO optimization preparation work, site A lost a lot of traffic:

Compared to the first one months of data, search engine traffic dropped by 34%

18% less exposure.

The above data is from the Google Web site Management Center section of the map, although it is not too late, but lost 34% of traffic has undoubtedly reduced the company's product sales. Now we need to renew the site map and eliminate the errors on the page.

Website b

For Site B, we did a lot of work before we got back online, and the website was June 26, 12:

* Web site after the revision of the online site map immediately uploaded

• Remap all URLs and change URL rewrite technology to SEO friendly URL address

• Detect 301 Permanent Redirect and execute

• Monitor the site's natural search traffic and traffic from other sites

Compared to the previous one months, natural search traffic dropped by 4%

The exposure is basically the same.

Briefly introduce the approach to site B:

• Map all URLs of old web sites to new versions

• Redirect URL after website revision

• Re-upload site map

• Test the status return code of the new site page

• Add external links to blogs and social networking sites

• Use mail to inform customers of the successful website revision

• Monitor traffic data in Google Analytics

• Eliminate problems with Site management Center

* Site revision two weeks after submitting a new site map to the site management Center

Summary

For site A, we are only executing at 50% of the plan, thus losing 34% of the natural search traffic. Site B, we do exactly as planned and monitor traffic in real time. If you are ready to site revision, it is best to have a SEO staff in the station or please SEO professionals to help you do these jobs, no one is willing to lose the 34% of the search traffic.