How to optimize SEO techniques about Electronic Mall

Absrtact: More and more webmaster began to dabble in the construction of the website of the Electronic mall, of course, the enterprise is more enthusiastic, because with the help of electronic mall platform, can effectively launch their own production products, such as foreign decathlon did very good, so

More and more webmaster began to dabble in the construction of Electronic Mall website, of course, the company more enthusiastic, because with the help of the electronic mall platform, can effectively launch their own production of products, such as decathlon abroad to do very good, so now a lot of domestic enterprises, also began to mimic decathlon model, Build your own independent platform to share the huge profits of E-commerce!

But E-commerce site easy to build, but the operation is very difficult, especially in the network marketing, if only through Baidu bidding marketing, then the cost of investment is very expensive, so SEO optimization has often become a lot of enterprises in the Electronic Mall Network marketing preferred, but as far as I know, Really can optimize the very good electronic mall site is very few, the reason is not in detail, more is the content of the king, the chain for the Emperor! The following author from a few details about the Electronic mall SEO optimization skills!

One: Optimization of product title description

For the Electronic mall class site, the main text from the description of the product, this description first let the user see the nature is the title, so the title of this detail is not allowed to let go, the title can not simply meet the needs of the database search, but also to allow users to understand the product category, Brand, Whether there is a promotional and so on information, and the title content can not be too long, otherwise it is not easy to be indexed by search engines, usually the title control in 22 words or so! At the same time in the title inside also want to add on the site's core keywords!

Two: Picture optimization

The contents of the electronic shopping mall, product pictures occupy most of these products are definitely not a picture of the lack of, or can not let consumers understand the need to buy products, but the picture is too much of the search engine is unfavorable, then how to balance these two key points? That's going to be understood by the ALT attribute, Typically, the ALT attribute is for users and search engines to annotate what this picture is for! This is easy to be included in Baidu Pictures, but also can produce unexpected picture flow source!

Third: The optimization of the chain within the website

Many webmaster in the optimization of electronic mall site, too much focus on the outside of the chain of optimization, but the internal chain optimization is also important, because the optimization of the chain to help spiders crawl deeper, but also to help the user experience, so that users find the content is very convenient, the same within the chain can also be through a variety of anchor text keyword links , but also to enhance the weight of these keywords, so in the chain optimization, must be the finer the better, and with the site construction, product page increase and deletion, there will always be many dead links, if not the optimization of the chain, these dead links, may cause spiders tired of your site, and ultimately to your site down right! So by setting up 401 pages, it is also an indispensable detail in the Inner chain optimization!

Four: Prevent the occurrence of content page there are too many similarities

Now many business E-commerce sites to sell products, the appearance of most products is consistent, but the specification is different, many stationmaster simply copy and paste, will lead to the content page of the website is too similar, but in fact the two products are really different, so in order to prevent the page too much similarity, then from the content page design, And the description of the product should be properly modified to prevent excessive similarity!

The above is the author summed up several electronic mall optimization of several details, but now a lot of electronic shopping malls in these details are often overlooked, a lot of webmaster complain about their own electronic mall website can not make money, whether think of their own still have a lot of details not perfect?