How to optimize the key index of bidding account

How to do a good job of Baidu bidding account key index optimization? Before you optimize your account, we need to have some understanding of some concept indicators:   First is the analysis of the website:   We need to know the following 4 questions for advertising: Where do our users come from? Where did you go? What do we do on our web page? Is there a transformation? This is the answer to the question through the monitoring of the site can be obtained, so in the implementation of optimization work, the site monitoring is very necessary. Where does   come from? Generally speaking, the site's traffic there are several, one is the natural flow, one is paid traffic.   Natural flow also has two kinds: one is the user directly through the URL to visit the site, there is a natural search through the rankings to enter the site. Paid for are search promotion, PPC, or other billing channels.   Where to go: users to our site after the departure, or into the product landing page? What do you do on the Web page? What are the access depths? These are all we need to know.   Finally, whether these users (from different media or from different traffic users) on the site to achieve the purchase, buy what things, the unit price is how much, whether the profits and so on. Only with a clear and complete understanding of this data can the site continue to operate.   To know that these data first need to monitor the site, for the search promotion, in the background to see the display of clicks, clicks, click Prices and other indicators, and our detection system, you can see the indicators are order volume, consultation volume and profit (may be), These can be provided through the media to promote the effect of advertising the main background to provide online or offline effects obtained. Users on the site of the effect of indicators, including the site's bounce rate, browse volume, average length of visit, access depth, and so on.   Use monitoring and analysis tools to truly and comprehensively reflect the effectiveness of the site.   About analysis tools have many kinds, including webmaster statistics, Baidu Statistics, GA and so on. If our website pursues is the effect class, needs to do the website detection to be possible the continuous optimization, otherwise, only then the account optimization is floats on the surface, has not carried on the optimization to the follow-up transaction data, cannot comprehensively analyze the possible problem, the final goal cannot achieve. So the effect of the site if the effect of high requirements, the proposed site data analysis. As shown in the Picture:   Review the entire search process, the potential users will search the search engine for the corresponding keywords, search for the key words, you can see the information displayed on each site, netizens again according to provide the creative content, brand, brand situation or choose to click a promotion to reach the product landing page, browse the website, It is a complete process to leave, or to produce a consumption, or to produce a transformation.   Baidu bid Promotion: How to optimize the account key indicators?   This process requires attentionThe indicators are as follows:   search keywords need to choose words, we have highlighted the need for user behavior to make a certain estimate, the so-called estimate is to predict what the potential users or target users will do on the search engine, what words will be searched, or search which words users are potential users. These words have the daily average retrieval quantity, the amount of the quantity is less to the website consumption to have the influence. This amount of good and bad, the choice of the range of words will lead to clicks may be different, the click rate will not be the same. Therefore, the corresponding index of the selected words is the daily average retrieval quantity.   Show opportunities, with the scope of delivery, not only include geographical range, but also include the time range, where to put, the time period of delivery, these opportunities for the creative show has an impact. Show the opportunity of the corresponding indicators have ranked quality, attractive time, number of clicks, click rate of these core indicators.   Click to enter the target page, is to provide the target URL, the target site is not suitable for excessive use of flash, pictures, the promotion of landing page size, color matching are required. To the landing page, there is an important indicator called the arrival rate, which means how much of the clicked access really can load the entire page. In general, only the entire page detection code is fully loaded, only to produce a meaningful UV, or PV.   users generally have two types of behavior: Continue browsing and jumping out of the web. So there will be the concept of bounce rate, bounce rate means that the page to the user's degree of attraction in the end is how deep, is to measure the user viscosity of the key indicators.   The final transformation for different sites, the target will be different, such as some sites pay attention to sales, and some sites want users to be able to register, but generally if the conversion will be combined with the cost of a comprehensive judgment.   These important processes to form a funnel, as shown in the figure.   Baidu bid Promotion: How to optimize the account key indicators?   First is the number of searches, which are the words that the target user or potential user is searching for. These words can not be completely captured, in a timely manner, and is unlikely to show, so the largest funnel is the first retrieval volume production is not all the show will become clicks, with the creative, and its own influence, Also related to the attractive position.   So attractive has a hit rate indicator, part of the show can be converted into clicks, after the click will be based on some of the page, some access settings, not all of the clicks can become effective access. Finally, browse the website and realize the purchase. Therefore, the corresponding indicators: Netizen indicators, promotional indicators, site indicators, search indicators, are one by one corresponding relationship.   as shown in the following figure, the main target of contact of business owners is three big chunks: bounce rate, depth, and viscosity.   jump rate refers to the percentage of users who have visited a page to leave the user as a whole.   depth refers to the enterpriseOwners browse the target and the number of sites, the structure of the site is generally divided into: home, product aggregation page, the product of a single page, shopping cart, and finally there may be a thank you page. The more levels of browsing, the deeper the depth.   viscosity is the average number of pages viewed in the unit time, which can reflect the extent to which the website attracts users.   We say a website with low bounce rate, high viscosity and high depth, it shows that the site's traffic quality is relatively high.   Baidu bid Promotion: How to optimize the account key indicators?   We make clear the relationship between these indicators, and then collect the data, and then combined with these data for targeted optimization!   Small head bidding software to provide trial writing.   Service Hotline: 025-68781274   on duty qq:1966359893   in person to provide full technical support.   Official Address: www.ppctui.com