How to realize the profit of county-level local portal website

Recently with a county-level portal Exchange links, and through QQ online chat, the other side asked me "Your site has not been profitable," This issue in my exchange of friendship links chat, often be asked to ask my webmaster, I think there should be no profit. Profit is the topic that stationmaster pays attention to most. My site last August on the line, now ip100 around, the flow is not really how, but last month's income has exceeded 1000 yuan, 100ip can earn 1000 yuan, not too incredible it? Interested friends then see how I do it.

1, the market positioning of the website

I am in the city of Shandong east of a county-level, the population of about 700,000, the National hundred Counties. Prior to my website planning, there are already several local portal sites, of which * *, the station has more than 10 years, the flow is very high, the popularity is also very prosperous, estimated annual income in more than million, the other several portal sites are relatively poor, there is a family is not too prosperous, but the site responsible is willing to invest, Advertising is overwhelming, and now this site is second only to the * * Port of the secondary portal site. In the face of such a strong competitor, rushed into the door of this field, I am afraid to the end only the part of the breeze. So I did not do the portal site, but dislocation competition, chose the local marriage site, in the local every year about 7000 couples married, marriage involved in a lot of industries, such as wedding photography, wedding, clothing, hotels, marriage room, etc., the market value of at least billion. The above several sites have little to do with this field, for me this is a great opportunity, less competitors, seize the opportunity of my site there will be bigger and stronger possible. So the location of the site is very important to choose a small competition, the market big industry, will have the effect of twice the effort.

2. Who will serve the website

Website on-line at the beginning, I am very serious original or false original fill the website content, also very diligent to do SEO optimization, and very hard everywhere hair outside the chain, soon a few key keywords on the Baidu home page first position, the heart is very excited, and has been painful and happy to do so. The result is that in addition to the good Baidu rankings, there is no profit, over time, feel what is the significance of doing these? I will reflect on, I do the station is not a traffic station, light on a good Baidu ranking is no sense, can not be a day by the mother led the nose, can not let Baidu fooled. The website is serves for the user, is not for the Baidu service. The operation of the website is the most important.

3. How to operate the website

There are only three kinds of people on the website, users, businesses, websites, to find the common interests of the three, choose a good profit model, the site is not far from the success of profit. My site just online, at that time, in addition to pull business ads, there are almost no other revenue channels, a start site traffic is very low, the popularity is poor, no one to play ads, and then simply business Navigation and forum advertising free Investment, are less people. At that time came out of the conclusion that there is no flow of small sites, just go out to pull advertising is difficult to have a way out. 2010 Group buying site in full swing, early 2011, my group Buying section also officially online, through group buying I earned the site's first small bucket of gold, but my group buying strategy and other group purchase site is very different, because the site is low visibility, businesses and users are hard to believe that the site, will not put money to the site hand; So I launched the group purchase is mostly 1 yuan or even 0 Yuan group purchase service, users do not directly to the money into the site, but directly to the business consumption; the website through the merchant's low-cost strategy to attract new users click to Buy, merchants pay by effect, no additional advertising to pay, new users have benefited, did not expect this way particularly good, The site has been profitable for just two months after the launch of the group buying service. Choose a good profit model is the most important operation.

4. Effective execution

Good profit model, no strong effective execution, then all is in vain. I work out a schedule every week and push my actions to achieve the desired results through my daily tasks. And then on the weekends, make a new weekly work plan based on the actual effect.