Huawei consumer BG Interior never taboo to make millet as a direct competitor

Summary: After spending 7.4 billion yuan in two months, December 16, on the day of his 45 birthday, Lei received two big gifts from rivals, one in the 360 Investment Alliance Cool mobile phone and the other by Huawei's new phone glory 6 Plus, he told reporters that the industry's competition

After spending 7.4 billion yuan in two months, December 16, Lei 45 birthday on the day, he received two from the opponents of the "gift", one is 360 investment Alliance Cool mobile phone, the other is Huawei released a new mobile phone glory 6 Plus, he told reporters, "the industry's competition horror is a mess." ”

According to IDC's latest statistics, the three quarter of this year, millet mobile phones worldwide sales of 17.3 million units, accounting for 5.3% of the world's market share, followed by Apple and Samsung climbed the third World sales position.

In the three quarter, Huawei and Millet share 5.3% and 5.2% per cent of the global handset market, according to statistics published by Gartner, another major research firm, in October.

The gap between millet and Huawei in handset sales is tiny, but millet is climbing faster, up 336% from a year earlier.

Over the past two years, the two companies have climbed out of hundreds of Chinese mobile phone companies, not only the king of domestic handsets, but also the market pattern of China's mobile phone market being occupied by international brands.

In the eyes of the outside world, Huawei Hardware development for the long, millet is a typical software leadership hardware of the Internet ecological thinking, the confrontation between Huawei and millet, mobile phone industry is the two development model of the duel, but is far from the decision to win or lose time.

Huawei

The strategic division of Huawei

Huawei consumer BG Interior never taboo to make millet as a direct competitor.

Last November, Huawei set up an independent internet phone brand "Glory", Huawei Consumer BG CEO Yu put it, the glory of this son brand is used to compete with millet, while the Chinese brand strategy is to take the boutique and high-end routes, is to compete with Apple and Samsung. Even the glory of the brand advertising language "for the Fever and health", but also with millet "for a fever and health" confrontation.

2014, the Glory brand mobile phone sold 20 million units, sales of 3 billion U.S. dollars, Yu that this is the overall mobile phone business in the 2014-year sales breakthrough of 12 billion U.S. dollars provides an important guarantee.

It is clear from the outside world that, in terms of sales and sales, the Glory brand cannot compete with millet. Glory a year's sales, and millet only a quarter of the sales, but Huawei does honor the glory and millet combat main force.

Glory in the business model to imitate millet, the main price, with ultra-low prices to promote high configuration, high experience of mobile phones, quickly grasp the young market. However, unlike Millet is, the glory of this play, in addition to the electric platform to save the traditional channel 30%-40% channel space, but also rely on Huawei's strong supply chain management system.

This provides a strong competitive edge for Huawei's terminal strategy. In a recent interview with the media, Lei said that with the increasing sales, millet is an urgent need to complement the supply chain short board.

In 2013, more than 60% of Huawei's profits came from foreign markets, and the proud brand, with its meagre profits, couldn't contribute too much to its profits. Huawei from the beginning is a hardware manufacturer, in the internet thinking to occupy the end of the market reality, the glory of a year running for the significance of Huawei is to show the outside world, Huawei has been in the homeopathy, for this changeable era ready.

It is also believed that Huawei's market dynamism is that when Apple and Samsung are increasingly suspicious of next-generation products, Huawei's innovations in hardware are clear. This paves the way for Huawei to step into the high-end handset brand.