In-station correlation and outside-station correlation

Abstract: Everyone has written propositional composition, if the topic, scoring can be imagined, and our site in the layout of the process, not grasp the topic, the direct result is that ranking is difficult to do. Search engines and users will have a theme for our site

Everyone has written propositional composition, if the topic, scoring can be imagined, and our site in the layout of the process, did not grasp the theme, the direct result is that ranking is difficult to do. Search engines and users on the theme of our site will have a process of judgment, if our site content keyword, the title is not high, the equivalent of trickery. Common is a site to do a number of unrelated products or projects, there is a large number of enterprise station news, industry dynamics, recruitment, registration information flooded in, in fact, these to the site's role is not very small, not many users are running over to see the news. So these irrelevant information will interfere with the user's reading, reduce the relevance of the site, the consequences are very serious, affecting the ranking of keywords, enhance the site bounce rate. So we only realize the relevance and user needs of a very close, fully solve the user needs, in order to make the ranking more stable.

Different correlation levels can result in different effects, and affect the length of browsing stay and the conversion rate of users. According to the meaning of the website information, the correlation can be divided into completely relevant, partially related, completely unrelated classification level. Completely related to the content of the title is fully consistent with, that is, in the composition of the subject, part of the relevant content is partly related to the subject and other content flooded, completely unrelated is just about him, irrelevant. For example, a Nike basketball shoes website, if the content of this site around a variety of Nike basketball shoes, whether it is the men's lady, the length of color, is this one of the Nike brand Basketball shoes theme, this is completely related. But if the site splits Nike basketball shoes into two words, Nike and basketball shoes, there are two parts of the situation, one is to join the other brand basketball shoes, the other is to join the other Nike products, running shoes as the main keyword and Nike is the brand keyword, so the first case is more relevant than the second one. Finally, if the site also appeared in other brands of clothing category content, this is completely irrelevant, of course, if from the content of the consideration, clothing and shoes also have a certain degree of relevance, but has not been counted on five of the relatives of the service, its effect can be imagined.

According to the principle of relativity, we mainly grasp two aspects, that is, in-station correlation and outside-station correlation.

In-Station correlation application

1, Homepage relevance

Home page is a site theme of the focus, but also embodies the value of the site's most important part, we first grasp is the setting of navigation. What users come to the site most want to see, we first presented to him. For those that are not useful, they can be placed at the back or bottom position.

2, internal page recommended relevance

For the internal page, all need to link in the form of the recommendation to the customer to enhance the browsing volume, so the internal chain recommended what content, the use of what kind of anchor text is also to take into account the relevance, to solve the user's needs first, to the user to browse a reason.

3, the structure of the content of the relevance

The overall layout style of the site also needs to consider relevance, the style of each layout consistency, color collocation with the unity of the theme, in line with the user's browsing habits.

Outside the station correlation application

1, in-site export links to the page and the relevance of the site

Generally pointing to other sites is recommended links to users to read the content of the site, if the site's export links to the page and the theme of the site is not amorites, or even some cheat page, then the site is very unfriendly. Links in the link and the general article source links are not related to the link will not affect the weight, but the cheat link to some illegal web site will have a bad impact on the weight of the site.

2, Site export link anchor text and website relevance

Site Export link anchor text belongs to the contents of the site, if point to some unrelated sites, then these anchor text and the theme of the site will be very poor, such words will naturally reduce the relevance of the site correlation. This link in the performance of the more obvious, such as an SEO blog links appear in the jeans site, such as hospital anchor text, these articles will reduce the weight of the site judgment.

3, outside the station import link anchor text and website relevance

The anchor text used outside the chain is directly to the keyword ranking has a role. Links to the home page anchor text mainly choose the core keywords, this is generally better choice. The main problem is focused on the inner pages of the anchor word processing on the outside of the chain. For the inner pages of the anchor text, the recommended way is to directly use the article title to form the best content relevance.

4, Outbound Import link page content and the relevance of the site

Outside the chain of the page and the theme of the site more relevant, this chain brings the site weight is higher, which is why we are looking for the chain, as far as possible to find the reasons for the relevance of the site.

In short, from the user experience, do a good job of the relevance of the site, search engines will also like such a site, will give a better weight, so that more users find quality content, so that users benefit.