In the name of music, CCTV mango sounded the horn of war

REVIEW: CCTV's "China's Good Songs" and Hunan Satellite TV "I am a Singer", two programs broadcast on the same day, open the ring. However, the two programs who are more popular among those who have a greater influence, where the difference between them, but it is difficult to use words to explain this article from a clear audience, media attention, public influence, song elements, / Ratings and other aspects of the pros and cons of two programs.

A battle to the name of music in the 2014 New Year started a competitive guns, began in full swing staged: one holding the flag of the original song, one for the singer endorsement of the name; a CCTV strong television media, a dominate the entertainment influence TV platform; one by the voice of the original portrait of people build Qing, one is China's most powerful Xiang forces in command ...... These two programs are CCTV's "China's good songs" and Hunan Satellite TV, "I am a singer," two programs in the The same day broadcast, fight the ring. Yes, when the "good singer" meets the "good song", the smell of gunpowder is self-evident, but it also makes people look forward to these two shows. Now two programs have been over half of the schedule, and two programs show How? Who's high attention? Whose reputation is good?

The following uses big data research methods to mine and assess media attention, public clout, participation in celebrity popularity, popularity of songs, and the reasons behind the likes of them ... and more, from the perspective of a more objective , A comprehensive analysis of two popular programs from a rational point of view, I hope we can have a more comprehensive and multi-dimensional understanding of them. Let's talk about real data below ...

Clear audience: a clear target position; know who is watching these programs?

All along, Hunan Satellite TV positioning are "youth" type, the audience hit the young man, take the "entertainment" pace, which also for the "singer 2" attracted a lot of 90 female audience. The "good song" broadcast platform is "tall" on the CCTV, so its audience is certainly high-end 80 mostly men.

The distribution of audience area, the two program audiences cover the northern part of Guangzhou and Shenzhen and other big cities, after all, big cities like pop music more people. And Chengdu, as a historic center of music is also a well-known list, have to say, leisure and romantic atmosphere of the city where people are more enjoyment of music.

Unlike "Singer 2", which only covers mainland audiences, "good songs" also attract the attention of audiences in overseas cities such as Hong Kong, Macao and the rest of the world. The audiences in the Hunan and Hunan regions of the Yangtze River Basin are more concerned with "Singer 2".

Media attention: who's propaganda offensive more violent, who's news more expected?

Use the media to launch propaganda offensive, you can expand the influence of the mainstream media.

Because Good Songs was created by a good-sounding original production team with similar program formats and similar mentor options, the two shows were compared.

"Good songs" are created by the media at the central level. The areas covered by "old, few, edge and poor" can all be covered and their own resources are quite strong. CCTV is also the first reality TV show of CCTV and therefore has a strong promotion. The "singer 2" is inherited "singer 1" audience expectations and media attention, so there are enhancements.

From the trend chart, "good song" promotion started earlier, one month before the start of the broadcast that is sustained and stable media exposure for preheating, "singer 2" only a few days before the start of the media to start the media exposure, "good songs" after the start of media Concerned about the rapid rise, pressure "singer 2".

Although "Good Songs" has a high degree of media attention, its single news media has a very low rate of reprint, while "Song 2" has a relatively low media attention rate, but the single news media has a higher reprint rate. That "good song" is by active communication, and "singer 2" is relying on the media spontaneous reproduced.

"Good Songs" has been heavily launched in five major portals. Tencent, as its video single media, conducted several rounds of public announcements. "Singer 2" exposure in the five major portals is very small, only Sohu and Sina conducted one of the few exposures.

Public Influence: We discuss which file program more?

Public influence is an essential element of the celebrity, whose public attention is higher, proving more of its topic.

Although the format of "good song" is similar to "good voice," its original concept and excellent players attracted more attention from the audience. In addition, the publicity campaign prior to the launch of the song made the public hot.

The second quarter of "singer" continued the first quarter of the program, without any breakthroughs, Wei Wei, Han Lei and other singers audience network activity is low, the new singer is yet to be widely recognized, so the first two quarters of the public influence Low.

As can be seen from the trend chart, "good song" has far more public influence than "singer 2", and all the peaks appear on the second day after the program is broadcast, which is in line with the law of concentrated social networking after the program is aired.

"Good song" popular microblogging content to foil player background, the story. Through Sina Entertainment, CCTV news and other authoritative media to spread large, low heat, high frequency.

The hot microblogging content of "Singer 2" is related to and more interactive with Bibi Zhou, Deng Qiqi and Zhang Jie, and is easy to attract fans' attention and discussion, so the popularity is relatively high.

China's good songs have poor interaction, low fan activity and weak official power. @ Is a singer because there is a fan base in the first quarter, combined with a high degree of overlap with the Hunan Satellite TV audience and is good at using idols' star effects to interact , Thus leading to strong micro-government influence, fans active high.

From the "good song" hot words to see the discussion of the hot topics of friends concentrated in the four mentors, respect, original and other elements, in addition to the four star mentor itself popularity, program originality and distinctive trainees will still be Possession of a high degree of concern.

"The singer 2" in the audience's attention is almost all star players occupy, once again confirmed the star effect of the show, while the high ratings of the program also fans and support and pursuit are inseparable.

Star element: Who is the most popular mentor?

Do you prefer the power to send singers or idol singer into your heart?

From the first quarter of the data point of view, "I am a singer" in the celebrity media attention is very high, especially in Huang Guanzhong's most talkative, "Rock prodigal son" Paul, Beyond the bass player was still a lot of people remember Unfortunately, he was eliminated in the first round. The second quarter of the first phase, all the stars are much higher than the concern of the first quarter, "good song" Liu Huan attention the highest, "singer 2" is the most attention by idol singer.

From the data of the first season, the public influence of mentors in "China Good Sound 1" is much higher than that of "Singer 1" while the public influence of the first "good song" mentor in the second season is much lower than in the first quarter , While the public influence of stars in "Singer 2" has risen. Bibi Chang with its idol appeal, the public influence far more than other singers.

From the deadline of the first six data "singer 2" Deng purple chess for its beautiful appearance, excellent vocals, lovable character loved by the media, while her body and very topic, # reelection champion #, # Wang Qiao incident #, # Yoga Lin Event # # to the highest degree of media attention.

From the first six deadline data, "singer 2" star public influence was significantly higher than the "good song", which, Zhang Jie popularity and its super strong network appeal, easy to sit tight in the public influence ranked first Chairs.

During the broadcast of "Good Songs", Liu Huan also participated in the performance of the Spring Festival Gala, both public influence and media attention have been greatly enhanced because of the concert with Sophie Marceau, but the show was questioned lead The favorable rate of decline, leading to several teachers in the bottom of the list of reputation.

From Roger's hot words to see its legendary life, rock spirit, and full of positive energy performance, leading to its audience's positive voice high, ranked first in the praise list.

Song elements: What songs do we love to listen to? What songs have more stories?

The story of the song is more moving, the story of people more taste.

"Good Song" output works are original songs, and "Singer 2" are the classic interpretation, so "Singer 2" overall playback of the song is higher than the "good song"; "Singer 2" TOP5 are sung by Deng purple chess Songs occupy, and its enthusiasm for the "men's song," a subversive interpretation of the singing style has been recognized.

"Singer 2" for the exclusive play QQ music, and "good song" is played for the three platforms at the same time, we can see the influence of QQ music platform.

"Volume bead curtain" was ranked "good song" microblogging discussion at the top, on the one hand because of Huo Zunjia family gossip hype, on the other hand also because of the song of the Spring Festival Gala, was recognized by the people have a lot to do.

"Singer 2" due to Zhang Jie and Xie Na strong microblogging fans base, microblogging hot list ranked first; and Deng purple chess "like you" # # event was controversial Wang Qiao #.

Play volume / ratings: What are we listening to?

Program ratings and the amount of song playback is not hard to see the song, the singer's popularity.

The two programs are exclusive network broadcast, from the data, single-player "singer 2" broadcast each program are higher than the Tencent video solo "good song" (excluding CNTV broadcast volume).

At the same time as two programs are across the Spring Festival, so single-time playback have declined.

According to CCTV Sofitel data show, "good song" ratings lead the way before the holiday "singer 2", Festival "singer 2" and No. 6 by virtue of # # # Obtain high TV ratings, in one fell swoop the ratings go-ahead.

From the above analysis of data from two stages of program 1-6, it is better that "Good Song" shows media attention and public influence than "Singer 2". But singer-songwriter-singer-singer-singer-singer-pop singer-songwriter-singer-singer-songwriter "singer 2" is more popular than "good songs" in terms of public appeal, idol appeal, and program songs.

Report Data Description:

Data Sources:

Full media Internet massive data (Internet portal, paper media, video, TV, BBS forums, SNS, Weibo, comments);

Data research methods:

Big Data Based Data Mining and Artificial Intelligence Technology. Crawling, analyzing and aggregating Internet information, intelligently mining various potential information objects and relationships, and conducting a global analysis of massive data;

research tool:

Ai Man business information mining system - film marketing support system

Important data index calculation instructions:

Media attention index:

Reflect the overall situation of the media exposure, through the media exposure, the number of related news heat weighted calculated. (Note: data from the Internet portal, paper media website, vertical portal, video site);

Public Influence Index:

Reflect the public talk, mention the situation, through the user referred to the number of discussions, the number of articles, article heat calculated by the weighted. (Note: data from Weibo, forums, blogs, news and video reviews);

Five portals exposure:

For each show in Sina, Tencent, Sohu, Netease, Phoenix and other five major portals of the "homepage, entertainment headlines, entertainment headlines, entertainment premiere, entertainment, other, movie channel" and other locations and the number of exposure and Exposure time for daily real-time capture monitoring;

Word of mouth assessment:

Crawl all film reviews from social media (Weibo, Communities, Forums, News & Video Reviews, Blogs) and word of mouth through a combination of natural language processing techniques;