Keeptops website SEO optimization Program

Summary: Now a lot of seoer into a company's first thing is familiar with the company, the second step I am afraid to write optimization program it, the following is my entry into the company to write the SEO program. If you are a veteran on the float, I hope that the novice has some help. Keeptops Network

Now a lot of seoer into a company's first thing is familiar with the company, the second step I am afraid to write optimization program it, the following is my entry into the company to write the SEO program. If you are a veteran on the float, I hope that the novice has some help.

Keeptops website SEO optimization Program

Basic information of website

1. Search engine included

Analysis: The major search engines included good, snapshot slower, solution: daily update the website, release product information or news information.

2. Website weight and traffic analysis

Website Baidu Weight screenshot:

Baidu home temporarily did not search for a higher number of keywords.

Website Traffic screenshot:

Since the opening of the site statistics, the history of the highest IP 30, daily average of 13, has yet to be upgraded.

Second, website optimization site revision

Website construction to follow the "fast and convenient, speed priority, value content" principle, title (title) uniqueness is also search engine optimization and user experience important point. In view of the above information, the company's website needs to modify the following points:

1. The section page and the product page does not have own title, and the homepage altogether uses a title, this is disadvantageous to the SEO and the user experience;

2. Product List page image is too large, the proposed control within 50K, the picture is too large, the speed of a little slower will open slowly, not conducive to user experience;

3. The website does not have the bread crumbs, namely is the navigation bar, is unfavorable to the user experience;

4. The bottom of the site stack keywords, belong to cheating, there is the potential risk of falling right;

5. Links only on the home page on the line.

Third, the key words analysis

Key keywords Baidu Baidu search quantity index Baidu home independent site number of difficulty level

Bank Gift 1400 million 600★★★★

Business Gifts 2420 million 1804★★★★

Conference Gifts 3810 million 903★★★★

Creative Gift 1990 million 2007★★★★★

Insurance gift 8.18 million less than 503★★★

Advertising Gifts 1850 million 905★★★★★

Exquisite gift 3480 million 703★★★★★

..............................

Analysis: Because more keywords, put on a website is difficult to optimize up, suggest another website, a site to tin as the theme, another site to the theme of gifts. The advantages of doing this: the site has a clear theme, conducive to optimization, ranking up faster. (Note: The boss gave dozens of keywords, here only a few for reference)

Kim Fu Si website main keywords: tin, tin tea cans, tea sets, wine, handicrafts, the rest of the key words

Another station main keywords: creative gifts, business gifts, conference gifts, advertising gifts, exquisite gifts, the rest of the key words

IV. Implementation Plan after revision

1. Daily guarantee to update 1-2 original articles, in order to ensure the timely snapshot and weight accumulation;

2. Exchange 1-2 RELATED LINKS every day, you must ensure the quality, can not find to change;

3. Register Sina, NetEase, Sohu, such as the weight of relatively high blog, the establishment and website theme-related corporate blog, every day to publish an original article each blog, conditions allow 2-3 better, and in the blog to add keywords, with the weight of the blog to enhance the weight of the site will continue to improve;

4. Open shop, release classified information, questions and answers, soft wen, etc., the main purpose is to increase the exposure of the site, both to increase the weight of the site and to improve brand awareness;

5. Digging long tail keywords, to increase the flow of the site;

6. Regular data statistics, including the site included, ranking changes, flow and other data, according to the data changes to make work arrangements;

7. Always pay attention to search engine ranking mechanism, once the ranking mechanism changes, the optimization strategy will also be adjusted.

V. Expected objectives of the phase

The first month for the Web site revision buffer period, the keyword ranking basically will not have much progress, three months later, the main keyword is expected in the first two or three pages, Vice key words can basically to the first page, traffic should be around 30-50.

After 4-6 months, all the key words can basically to the first page, the competition is particularly big words except, at this time the flow of IP should be more than 100.

Vi. Need for staff assistance

Daily writing and website theme related articles 3-5, must ensure that the quality of the article, the higher the original rate, at least to ensure that more than 30% of the original rate. And can be based on my long tail keywords to organize articles.