Let the Enterprise Rethink SEO, correct understanding of SEO

Abstract: In this industry mix, often encounter some friends published SEO pessimistic article, once I have written several worries about the future of SEO articles. Plus the two years of Baidu optimization more difficult, I think maybe some of the friends have given up the

In this industry mixed, often encounter some friends published SEO pessimistic article, once I have written several worries about the future of SEO articles. Plus the two-year Baidu optimization difficulty increased, I think there may be a part of peer friends have given up the industry, just the author carefully read a Lou article: 2014 will be a large number of people due to SEO unemployed.

First of all, it is certain that Lou said there is a certain truth, such as micro-credit marketing, micro-marketing and other marketing methods, the impact of the SEO industry is very large, in addition to the customer's attitude towards SEO gradually change. However, although the SEO road becomes more difficult to go, will not let the SEO fast disappearing, at least Baidu and Google exist, 360 search is also followed. The user's search habits will always be there, whether you're using a PC, a smartphone, or any other device.

And at present, leading to the disappearance of the SEO industry is the biggest hidden danger is the professional level, this industry practitioners from the post, must gradually transition to the flow of the staff, not only that, you also need to take into account the rate of conversion of the site traffic. Of course, most of the SEO workers are not up to, to Baidu optimization as an example, from the past the mechanical operation gradually into mental work. For example, to do good quality outside the chain need to spend more time, and even have to use their own connections, if not spend the mind is difficult to do outside the chain work. In the content construction aspect also, asks the practitioner to become a professional writer, but is not the random false original to publish to the website. Therefore, a lot of optimization of the company's input costs will increase, in other words for the industry's level of practitioner requirements, as for the user experience for the SME station, perhaps just a slogan, in fact, almost impossible to do. Because the site user experience involves a lot of knowledge.

First: To enable enterprises to rethink SEO, correct understanding of SEO

Easier said than done, with the SEO service customers gradually lost, many customers are actually wrong to understand the SEO, how can we allow customers to rethink SEO? Then you have to understand the customer to do SEO purposes, is the pursuit of the company's exposure rate, or the pursuit of real traffic transformation. Obviously the latter will probably feel disappointed, because even if several main keywords appear in the top three of Baidu, or the site is still not much traffic, or the site has no traffic orders. A rough design, the content is not true of the enterprise station, no matter how good rankings can not let users trust, not to talk about what placed orders, the enterprise station itself problem too much, these basic things do not do well, how can marketing have effect? SEO success of the cheat is the first choice of words, keyword selection is wrong, behind the work is in vain. In the next few years of SEO services, we should put the choice of words in the key position.

Second: The site around Baidu around, later around the user to turn

Any one website must go through such a period, build station in order to flow in the early stage, build station later for the user. Then the SME station can not do this at present, the enterprise does not have a dedicated team to operate these. Or to the individual, or to the network company, the network company will also manage a pile of such enterprise station. Finally can maintain a keyword ranking has been very difficult, as to how to make use of the company's own web site, the actual operation of the time is relatively hard. In addition how to enhance the user experience of the enterprise station, this aspect can only explore forward, different industry areas, different kinds of products, how to grasp the user's consumer psychology of the website. It seems that there is not much success of the enterprise station case, an ordinary enterprise station hundreds of IP is very to force, in accordance with 100IP calculation, do not know how many times the Enterprise station customer service has been the number of inquiries and orders?

Third: SEO personnel how to keep up with the pace of industry development

As the bottom of the SEO personnel, perhaps we have out, this year's Baidu is brutal, next year's Baidu as brutal, however, in such an environment. How to keep pace with the development of the industry? Some friends around can start to learn online marketing, regardless of what platform for marketing products. The best way is to practice more, think more, in fact, master a marketing way, the premise is a few successful cases, the focus of marketing is thinking is not the way. Believe that is not the bottom of the SEO personnel are in this direction, but I feel the need to first understand the needs of customers, especially small and medium-sized enterprises, if this part of the people no longer need SEO services, then seo really want to die. At that time there will certainly be a large number of low-level SEO personnel unemployed.

Or that sentence, can not adapt to the changes in the environment, will eventually be ruthless elimination, like us, the second line, three-line SEO people, the only way is to constantly upgrade themselves. Have the ability and contacts can try to do some of their own small projects, or define themselves as "website traffic Manager", or in the SEO industry to do a good job. For example: Soft Wen Studio, outside the chain studio, but unless it is done fine, otherwise it is difficult to survive!

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