My SEO Industry Analysis: China's SEO industry will continue to segment the market

Summary: SEO This industry has been in the domestic fire for three years, this three years, experienced the bud, development, impetuous, slowly began to become mature, has been a whole year without talking about SEO This topic, this year, we have been silent work, I like practice

SEO This industry has been in the domestic fire for three years, this three years, experienced the bud, development, impetuous, slowly began to become mature, has been a whole year did not talk about SEO This topic, this year, we have been in silence to do things, I like to practice a paragraph after summing up experience to share. So today to share my SEO industry Analysis: China's SEO industry will continue to segment the market.


SEO One of the market segments: Keyword Analysis Market keyword analysis is the whole search engine marketing strategy of the most important part, you can say that, if this ring work do not good, the meaning of other work will become very pale. Why? because: If your keyword selection is not correct, even if the ranking is good, it is difficult to bring you effective clicks. If your keyword selection is not accurate enough, even if your ranking is good, your click conversion rate will be very low. In other words, keyword selection error, will cause you many of the SEO work is white do, you are a large number of keyword advertising will be white flowers. Therefore, the keyword analysis market is a very large market segment, in the United States, ebay, Amazon and other well-known e-commerce site keyword analysis work is not to do their own, but to another keyword Analysis service work. Why is this big company's keyword analysis not done by itself? As it turned out, when they handed the job over to their partner companies, the conversion rate of their keyword ads increased by 150%. At present, the United States the largest provider of keyword Analysis Services, the company's annual turnover can be hundreds of millions of dollars. At present, China does not have a professional provider of keyword Analysis Services, which is a very large market segments, who can be the first to do, it will be easy to become the industry boss, get the largest market share. But do keyword Analysis Services is not a simple thing, want to do a good job in this industry, the need for the kung fu is very deep.


SEO market Segment Two: SEO Training market seo This market can be so hot in China, mainly because most of China's web Designer Web page design, only simple from the aesthetic point of view to design, Web site program developers can only simply from the point of view of functional realization to design, As a result, a large number of Web sites are designed to make serious do not conform to search engine tastes. At present, SEO has almost become the Web page production staff of the required course, there is such a large market demand, there is such a large training market, so the market of SEO training can not be underestimated. I first spent 3 days writing "The search engine rankings" can sell so good, that is, I saw the market demand. But now the SEO get started knowledge, and need more system SEO knowledge, so this year, my assistant and I spent 6 months of time, completed the "search engine rankings" upgrade version: "Search engine marketing", "Search engine marketing" content 10 words, more than 200 pages of content, The system for everyone handouts SEO-oriented search engine marketing strategy. This market is very large, in addition to our current network training outside, the enterprise within training, group face training will slowly heat up.


seo Market Three: SEO Consulting services SEO Industry Although the introduction is very easy, but want to learn it is not easy, many people often appear such a question, about the ranking factors themselves know, but their own to operate to achieve the ideal effect. Why is this happening? Because it is very simple: network marketing, the details to win. SEO want to do well, rely on is the accumulation of many details. Although many people understand the truth, but to the real operation, many important details are often not handled well, so it is difficult to achieve the desired effect. In addition, many of the more scale of the site if they blindly SEO, it is likely because of blind to see some of the skills of the Internet, carelessly, the details of the handling of bad, it is easy to SEO after the search engine to be punished. So these large and medium-sized sites in the SEO, the most need is to have a very experienced SEO guide their staff to carry out. The most useful experience is summed up in practice, and these useful experiences also require a longer period of practice accumulation. So you can see some of the theory of SEO experts in the analysis of the status of a well-known web site, often many and well-known SEO attacks, and criticized his own did not say, why? Because: everything is easier said than done! There is a gap between theory and practice. Want to do SEO, rely on the accumulation of time, relying on the accumulation of practice, relying on a number of details of the accumulation of problems. Therefore, the SEO consulting market needs are also very not small, but do this line, need to have experience to do. You can't just learn some theories and start doing this. Companies to choose SEO Consulting company when a


It depends on each other's success stories, and the other is to find out if these successful cases are his. This year I found that some of the guys who were particularly able to speak were talking to me in a number of cases.


SEO Market segmentation four: SEO software market since the SEO has become an industry, then along with the various aspects of SEO work, many are able to use software to agent work, so there will be a lot of SEO software market demand. SEO Market Segmentation of the Five: Web Optimization marketing Web page optimization is the basis of SEO work, but the need for a larger page optimization is not a simple search engine optimization, more importantly, for the user to carry out humanized optimization. Search engine optimization, can help the Web page in search engines to get a better ranking, bringing more potential customers. But if your Web page is not designed to be user-friendly, these potential customers will not be your customers. How to let potential customers quickly address your direct customers, improve the rate of conversion of your site traffic? Then it is the humanized optimization of the Web page. Therefore, (search engine optimization + humanized design Optimization) together to the Web page optimization market will gradually form. If you're a web designer, you're going to have to do a little more work on this, and you'll be more likely to get a better chance later.


SEO Market Segmentation of the Six: Pictures, video files, domain names and other component optimization the current behavior is not clear. In fact, domain name static processing from the initial use of everyone. But this is mostly procedural practice. In fact. Domain name optimization also has a lot of space. See my SEO 10 steps in place. These three are rarely used in the industry and successful implementation of the case.


SEO Market Segmentation Seven: Industry search engine Optimization at present, the industry search engine more and more, first of all, these industry search engines want to get traffic, in addition to ordinary publicity, in many degrees also need to rely on the current comprehensive search engine to bring traffic. Therefore, the current major industry search engine itself needs for the major comprehensive search engine taste for SEO. This is a segment of the market, if you are engaged in search engines, do this job is your foundation. When the industry search engine developed to a certain scale, it is inevitable that the search engine results for these industries to carry out SEO work. It is also a segmented market, prepared in advance and benefited in advance.


as long as you put your heart down, diligent practice, careful observation, every industry has a new opportunity! When you innovate an industry, in the beginning, you are the industry boss! The opportunity is always left to the heart of the people!


SEO services refers to the search by understanding the ranking technology, the site for the corresponding SEO optimization, so that the site is more user-friendly search engines, so as to improve the site of various types of Web pages in search engine related keywords Search results page rankings, and thus bring a steady stream of targeted customers.


SEO services are generally divided into two ways: SEO consulting, SEO ranking services.


SEO service Baidu ranked


Baidu rankings can be roughly divided into 3 kinds, the right bidding rankings, the left side of the ranking of the bid, the left natural ranking. In this we are referring to Baidu's left natural ranking. As the largest Chinese search engine, Baidu can give each site to bring the flow of people know clearly. However, in Baidu's hot words bidding fee will be a small amount of advertising spending. Choose Baidu's ranking optimization, which allows you to find the best combination between ad input and cost compression.


SEO Services to the left of Google ranking


the so-called Google rankings, Google left rankings, is targeted at Google's search features, so that the basic elements of Web site construction and web design for Google's search principles (that is, Google-friendly), so as to obtain Google included and in the search results (left) in the top. Set up valid keywords and site descriptions in meta tags, add density to keywords in your Web pages, or design a page that is easy to retrieve for Google (such as sitemap.htm, robots.txt). Google's left rank is one of the common forms of online marketing.


SEO service yahoo optimization ranking service


Landing in the world's first website, let the world understand your company and products to make your site in the forefront of Yahoo to make your site in Yahoo rankings highlight


Yahoo is a global internet communications, business and media company. Its network provides a wide range of online services to more than 180 million users worldwide each month. It is the world's first web site to provide Internet navigation services, whether in terms of browsing volume, online advertising, home or business user interface, Yahoo is in leadership position, but also the most recognized and most valuable Internet brands. The AC Nielsen survey shows that 67.5% of people in the workplace have Yahoo! as their destination site.


above introduced SEO for the search engine services, the next introduction is the specific content of SEO services:


1. Website Submission Service


website submission is very important, especially English site (English site can be submitted to the world's most outstanding search engine). The submission of the website increases the opportunity for potential customers to find a website. Submitting a Web site is an ongoing process because the search engine automatically updates the database. Site submission includes: Site map submission and updates, URL submission and updates.


2. Keyword Ranking service


website Keyword ranking is very important, directly related to the site's traffic and profitability. Keyword ranking SEO services are mainly for the page to fit the Search engine optimization, page optimization has a lot of aspects, but also to carry out a variety of research. So keyword optimization service is to be important. However, the optimization of the keyword is often associated with other optimization of the site. Therefore, keyword ranking services are often carried out concurrently with other services.


3. The whole station optimizes service


for the enterprise production site, and to optimize and promote the site. From the site's production start to fit the search engine index.


4. Website Optimization Analysis Report


the site to detect, not suitable for search engine ranking factors, give relevant advice. At the same time, help site positioning keywords, and then provide the necessary information for optimization.


5. SEO Consulting Service


SEO Online Consulting, expert answers SEO related questions


6. Statistical analysis


help customers to view the statistics, so that customers understand, now users search what, to facilitate the user more confident to increase the content of the site, but also facilitate the search for users, so that their short time to find the necessary information.


7.SEO Consultant


(for enterprises and companies to provide SEO consultancy services, SEO consultants for no SEO companies and enterprises to provide website construction, website promotion and network Marketing related SEO guidance)


8.SEO Training


through QQ chat, message, audio dialogue and other functions and users to communicate, correspondence or face-to-face way, paid to the enterprise employees or site owners to carry out the education of SEO knowledge.


9. Website User Experience


In SEO services, the customer experience is particularly important. The user experience is the purpose of maintaining a good ranking, search engines like users to experience a good site. The user experience of a good site to the search results of the front is also always the direction of search engine development.


SEO's ultimate goal is to get the site to get a greater conversion rate, convert traffic to revenue, this is the site to do the fundamental seo. If the SEO can not help the site to obtain revenue, on the light of a ranking where there is no profit, then no site is willing to do such SEO services.


the problem with the conversion rate is the user experience. First, you have to choose the key words, the purpose is to find potential target customers. Big keyword search volume is very big, the competition is also very intense, need to spend a considerable amount of energy to do up the rankings, do up after it? The site comes with a lot of traffic, but the conversion rate is very low, Site viscosity is too low, the site can not keep visitors, then the next time visitors will not come to this site. Pull the visitors, but can not stay visitors, such a site is a failure, SEO services is also a failure.


the user experience of a visible web site is particularly important. So how to consider the user experience in SEO?


Many SEO service providers optimize the site when the site will be revised to adapt to the style of SEO rankings, but ignored the user experience! Such an approach is undesirable.


SEO services should take into account the user experience, help the site to retain visitors, increase the conversion rate of visitors to help the site to obtain revenue. Only such SEO services, can obtain the recognition of the site owners, in order to create a good domestic SEO service atmosphere!


Enterprises to win marketing, the main business Network Marketing consultants, corporate website promotion, SEO site optimization, the left of Google rankings, and so on, reasonable use of SEO technology to make the site in the major search engines ranked before, increase the potential customers, in good faith for the majority of enterprises to bring high-quality SEO services. For enterprises to provide one-stop network marketing consultancy services to help enterprises to win a broader market


's so-called Google rankings (left) are completely different from the AdWords ads on the right, and it is not ranked by the offer or Pay-per-click. It is based on the Web page (or site) and the search for the keyword matching degree, and Google also considered many other factors, the final ranking is to take into account the results of a number of comprehensive calculations. So to get a higher ranking of Google is not so easy, but we can through the optimization of the site to achieve, its actual is according to Google evaluation Boutique website standards to achieve.


* How do we get to the left of Google rankings?


Google's ranking of search results on the left is the result of the following three optimizations based on the site you specify:


1, search engine optimization


2, keyword optimization


3, Access optimization


* Google does not have the left-ranked billing services, simply to get the ranking of optimization is guaranteed?


we are based on Google's search principle of the left to optimize the reliability of more than 95%. * Do Google's left rankings for other search engines also have the same effect?


Sina is currently using Google's search data, so do Google's left ranking on Sina also has the same results, in addition to Baidu, 3721, Yahoo, 21CN, etc. will have unequal effects, some even more than the ranking effect on Google. (but except Google, other search engine effect we do not promise!) Google to the left ranked natural rankings, in addition to the previous site optimization, site ranking and maintenance costs, do not require you to pay additional fees, that is, free use! In addition, Google's position on the left of the ranking is nearly three times times the right-hand side of the ranking, more to attract attention and click possible, the effect is Google on the right ranking of more than 20 times times. So the site to promote the left rank not only value, but also the most important means to overcome competitors.