On the real meaning of "content is king, outer chain is Emperor"

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Since the beginning of the rise of the SEO industry, has been circulating the "content for the king, outside the chain for the emperor" Such a word, the practitioners also serve as the truth, and now with the search engine algorithm updates and upgrades, this statement is still as useful as before?

Let's talk about the first half of the sentence first! Content in any form of the importance of the site will not have the slightest wavering, so "content is king" The half sentence is absolutely permanent. The content called the core of a Web site, even the soul is not too, because only the content of the release of the extremely stick to the theme of the site, you can maximize the value of the existence of the site reflected. So, everyone no matter who, in doing site optimization must seriously treat the site content of this piece, good content plainly is more in line with customer needs, so can increase the user experience. Speaking of which, you may ask, what kind of content is required by the user? A short point on the following 2 points.

1. The theme of the site, or is consistent with the content of the site keyword, so when netizens through the search for specific keywords to our site, see the content is what they want, bounce rate will be greatly reduced.

2. Original: In fact, the content is not original, nor is it very important, of course, if the original nature is the best, original is to let netizens in your site to see other places can not see the content, then the natural user viscosity will be greatly improved. But the original to everyone's writing ability requirements are relatively high, but also requires the content of the website subject has a professional grasp, that is, to be familiar enough. If in this regard is really very difficult, can be returned to the second, to collect, sort out some good quality articles, of course, and the site is consistent with the strong and professional articles. Baidu officials have more than once shown their attitude: they don't care if your article is not original, they care about this article or the site can bring users what value.

Therefore, the content of the release of construction, must pursue the value of, and the key words, can bring the value of users, then Baidu think your site value is how big, natural weight and keyword rankings will also climb.

Followed by the "chain for the Emperor," the second half of the sentence, this line of people who do not know the importance of outside the chain to optimize the work, there is a considerable number of people in the industry feel that the chain of the site and keyword role accounted for more than 70%, this put in the past is indeed established, understandable, but now not, As a result of the search engine algorithm replacement, the chain in the keyword ranking plays an increasingly reduced role.

Baidu official external chain judgment also has its own saying: They say that a chain is not a high-quality outside the chain, mainly to see this is not a user or the real recommendation of the site, we all know, because the weight will be passed, so a site for another site's real recommendation is basically non-existent, especially the forum outside the chain, Rely on or their own recommendation, in the eyes of Baidu This can also be called high-quality outside the chain? Therefore, the search engine from the beginning of recent years will basically continue to reduce the future of the chain on the weight and keyword ranking effect, but the portal to contribute to the chain, especially the relevant portal of the contribution outside the chain, On the rankings and the weight of the promotion is still quite a good role in promoting, this is because the portal site is usually more stringent audit, then this chain should be counted as the real recommendation of other sites. Although the role of the chain today is not as good as before, but still can not be underestimated, if the number of chain is enough, for the weight of the promotion has a small role in promoting. In particular, the new station, basically can only rely on the outside chain for its flow, if this time also improve the user experience, increase the user viscosity, nature can greatly affect the key words and weights.

In fact, whether it is "content is king" or "outside the chain for the Emperor", are not the most important, because the final evaluation of a site is the existence of value or the vast number of users, so, now do SEO is actually doing the user experience, as long as the user experience is good, Baidu will think that your site's high value, then give the ranking will be always forward , will naturally attract more and more traffic, we can in this respect more under hard labor oh.

This article by Shanghai SEO Meteor http://www.seo-global.cn/thread-144-1-1.html original starting, reprint please specify