On the revenue of small and medium websites: on flow conversion and profit model

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The main content of this article is to talk about the website of the traffic, profit model and the relationship between the shallow understanding, before this, first explain these four concepts. The first is the site's traffic, that is, the number of visits to the site, there are generally IP, PV, UV and other ways to statistics the size of the visit, IP refers to the site has been access to different IP, an IP access is recorded an IP. UV refers to the site's independent visitors, it records the number of independent cookies, that is, access to the site's independent number of computers. PV refers to the number of pages visited by the site, if the site has only one IP access, but opened 100 pages, then PV is 100. Among these three, IP is the most important standard, we generally say that the amount of access to the site that is the number of IP access sites. The 2nd is the flow of conversion, the flow of this article refers to the number of visits to the site has become the site to bring benefits to visitors. 3rd son to introduce the profit model of the website, plainly is how the site is to make money. The individual has always attributed the site's profit model to four kinds, namely, advertising, Internet value-added services, mobile value-added services and e-commerce, of course, if you think E-commerce is also part of the Internet value-added services, that is true. But because of the independence of E-commerce and its strong momentum, I would prefer to list it as an independent profit model. The fourth concept is the revenue of the site, frankly speaking, is the site can make how much money. After introducing these four concepts, combined with the experience of individuals in the process of running a website, the following three viewpoints are discussed:

First: Traffic is the most fundamental factor that affects website revenue, but not the decisive factor. Perhaps a lot of people will think this sentence is sentences, actually I also have this feeling, but the reason that say so, is want to set clear the exact relation fact between flow and website income. A lot of people are saying that traffic is king, this is absolutely not wrong, because there is no traffic or very few visits to the site is certainly no revenue or very small revenue sites. But in turn, this sentence is not tenable, because the most traffic site is not necessarily the most lucrative site, and different categories of sites can not directly through the comparison of the number of visits to determine the difference between their income.

Second: The flow conversion rate is an important intermediate link that affects the website revenue. Rarely write articles about website user experience or traffic conversion rates, because there is really a lack of understanding. But this article is not open, so a few words. In the above, said that the largest number of visits to a website is not necessarily the most money, resulting in one of the reasons for this phenomenon is the conversion rate of web traffic. The so-called conversion rate, for E-commerce sites is the turnover rate, and my name is similar to the network marketing master created a separate learning called "SRO", which is called the turnover rate optimization. The conversion rate is the proportion of visitors to the total audience who click on the ads to make money purely on the CPC click Ads. To take a simple example, a visit is 1000ip/days, conversion rate is 5%, then 50 people deal. Another traffic 2000ip/days, conversion rate of 1%, then the deal of only 20 people. Assuming that the two Web site's profit model is the same, the price of the ad clicks or sell the goods profit margin is quite, then 1000IP Web site revenue than 2000ip to big. Therefore, the flow conversion rate is an important link in the site revenue. This is a profound learning, the SRO mentioned above, as well as the so-called ad-click Optimization, are now in the limelight.

Third: The profit model of the website is the most important factor that affects the website revenue. Above said the traffic is the website revenue the most fundamental factor, then that most fundamental and here most important factor how to differentiate, I want to say this: The traffic is the website has the Vitality Foundation, therefore most fundamental. But the real impact of the site life and death is the site of its profit model, so the most important. The reason is very simple, such as the same decoration site, portal by selling advertising to make money, pull customers difficult, because the benefits to customers is not direct, and platform station because of direct contact with customers and access to the owners, can directly to the customer orders to the transformation, so advertisers are happy to participate in. In fact, the number of visitors to the portal station is much larger than the platform station, but the platform station because of its unique profit model, marketing cost is far less than the former, to the site owners bring benefits and often greater than the former. Thank http://xa.pppppj.cn Webmaster feeds!