On the three Essentials of successful promotion of soft language

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The use of soft text to promote the effect that everyone can see, for example, in the portal on the launch of high-quality promotional software, the most basic can be added to the site a large number of high-quality outside the chain, and soft text because the hard ads hidden, easier to allow potential users to explore, so can also bring more conversion rate. But not all of the soft text has such an effect, such as you and I have written the same type of soft text, and your conversion rate is higher than mine, that means that your soft writing to the user's heart to the user to bring valuable information. So, this is the gap between the quality of soft paper. Today, Zhejiang Talent Network to share the quality of soft paper required several elements.

User concerns

High-quality soft wen first role is to list the user's concerns, such soft talent is the user's favorite. After all, the whole article is around the advertising and write words, the user is not readable, the effect of natural bring will not be very good. Like you want to buy pants, store desperately to introduce you to the same clothes. Therefore, to create high-quality promotional software to determine the article in the user's concerns. For example, their promotion goal is to need green to lose weight, then we have to through the soft Wen to drive marketing, nature in the article needs to appear is which weight loss is green natural, what is green weight loss, green weight loss method, and so on, and then through the way of guiding the user to follow the content of the article into the understanding of their products, Instead of their own obviously do weight loss products, write the article is a beauty, so it is not conducive to the promotion of products, not the quality of soft wen. Therefore, the quality of soft wen is not only to promote, but also pay attention to the issue of user concern, as the saying goes, it is in the waste of the piano, to be in the right time to do the right thing.

Ii. methods or ideas for solving problems

Soft wen for the webmaster, may be just a means of promotion, but for the user is a can find their own problems to solve the way of thinking. For example, the author is looking for a winter down jacket user, then the need for information is naturally with down jacket prices, durability, washing methods, quality and so on the content, so when you are soft to promote the owner of Down jacket, you should put these aspects are combined into the article, so that you can provide valuable information to the author, And the author through this detailed understanding will produce purchase desire to reach a deal, then your soft effect came out, and as long as the soft text can help users solve problems, then the effect of return is very obvious. Therefore, the quality of soft paper needs a focus, is to solve the user's problem or to provide users with the idea of solving problems, these two points is the impact of the soft text can maximize the effect of the important factors.

Third, perfect follow-up service

Whether the effect of a soft article brings a continuous transformation effect, nature and follow-up services are inseparable. This is also the user to buy products very important. Like when you buy space, no matter how perfect space, there will be problems, then of course, after the problem is to find customer service, and at this time need to consult before the purchase to provide relevant after-sales service, which will make their own desire to purchase is a very big role. Similarly, the quality of the soft text also requires a perfect follow-up service, through the article to describe the purchase of their products can be what kind of follow-up services. For example, the webmaster to buy the site space, you can get 7x24 hours of technical support services, naturally this will make you feel very real. Therefore, the quality of soft wen must provide perfect after-sales service, do not underestimate the importance of follow-up services, can not use the user willing to buy products, of which the follow-up service occupies a position of not low, so, whether the quality of the soft paper, you can through the article to provide users know how to follow up the service to analyze.

Each use of soft text to promote the webmaster all want their own article to bring the conversion rate is maximized, but often is willing to do things, then to the webmaster how to write high quality conversion rate of soft wen? Of course, the webmaster in writing to the user's identity analysis, what users need, do not need what, the need for methods, needed channels and so on, as long as the article can be solved in these aspects, then a high-quality soft wen came out. Therefore, the quality of the soft wen is not a day or two days can be practiced, which requires the webmaster to see more to read more to do. This article by Zhejiang Talent Network www.job110.cn/zj/exclusive feeds, reprint please specify, thank you!