On the unified strategy of website optimization and user experience

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For Web site optimization and user experience compatibility issues, many webmaster feel difficult to start, although Baidu Optimization Guide mentioned the importance of user experience, but some aspects if not to better optimize, the site does not go to the rankings, it is difficult to obtain better benefits, after all, our ultimate goal of operating the site is still to profit. Then there is no way to achieve Web site optimization and user experience of the perfect unity? The answer is certainly, and in the new algorithm under the rules of Baidu, this unity has become more simple, only need to start from the following aspects, can effectively achieve the website optimization and user experience of the perfect unity.

First, the optimization strategy of the content title. For search engines, the importance of the title of the content of the site is undoubtedly enormous, because the search engine on the content of the site is the first site content of the title, and display to the user is also the title of the site content. Therefore, the reasonable optimization of site title can effectively achieve the search engine optimization and the perfect integration of user experience. Here webmaster must avoid the title party, to find the combination of search engine optimization and user experience, although the title party can promote the collection of Baidu and user clicks, but for the user experience is not the slightest benefit. So it is very necessary to evade the title party.

So how to do better title optimization? According to Baidu search engine survey showed that the user's query-type search ratio occupies a variety of search methods more than 50%, which shows that more users like to use the way of questioning questions to search, then in the title optimization, it should be through the way of questioning sentence optimization, Can effectively enhance the visibility of the title. And the answer to this question-type title can effectively help users, so it is easier to get the user's favor, which will undoubtedly effectively improve the user experience.

Second, optimize site links. Optimizing site links is undoubtedly the best way to achieve web search optimization and user experience unification. The order of links in the station, there is no dead link, or set 404 pages, these can effectively solve the spider crawling in the station encountered obstacles, so can increase the smoothness of spiders crawling. And the optimization of the link in the station, especially the optimization of the relevance of the extended reading, can enable users to quickly locate the relevant content through a certain content, so that users can get more comprehensive information for a problem, so as to effectively achieve the user's help, so in-site link optimization, Also need to be related to the expansion of the optimization of reading, in the 404 Dead Link page optimization, you can also set up some interesting pictures, reduce the user to open the dead link reflected by the sense of irritability, which also achieve SEO optimization and user experience of the unity.

Third, for the essence of the content can be set up recommendations. The benefits of doing so on the one hand can promote the collection of search engines, and the essence of the content to provide a higher exposure, so as to enhance the site's exposure rate and the weight of the site obviously have a very important role. And the essence of the content and the site's keyword relationship is also relatively close, so that users can be able to quickly find these content through search engines, thereby enhancing the user's browsing efficiency.

More critical is that users enter the site, can see a wide range of recommended content, especially in the home page, but also can effectively reduce the user's search time on the site or to find the final content of time, which will undoubtedly effectively enhance the user experience. Therefore, the site set recommended essence content, is also a way to achieve SEO optimization and enhance the site user experience to combine a good method.

In summary, website optimization and user experience are not contradictory, but a combination of the structure, so in the actual operation process to find the intersection of these two points, so as to allow the site to have a higher ranking, but also to have a higher flow conversion rate, so as to provide a sustainable site profitability. This paper comes from the zero-degree software Park http://www.05sun.com/, reproduced please keep the author link, thank you.