Roseonly Florist: Practice a better life and the Internet economy

We reported on the wonderful flower network "Florist: send only one lover for a lifetime", to buy roses at this @ roseonly florist, submitted to the recipient of the flower will become a permanent recipient, and Can not be changed.

"With the care of all of you, it is born for love. We only love and love the world's top expensive roses, and we dare to make" the only promise "that you can only send one for a lifetime. Because, Lord, Love, love is the only .Trust roseonly, trust love. "This is roseonly flower shop's top micro-blog. The unique request of "only sending a beautiful woman for a lifetime" has stood out under the spread of Weibo http://www.aliyun.com/zixun/aggregation/7814.html "and provoked" one life and one man "discussion.

Roseonly flower shop in the shop, the sale of Valentine's Day limited to 99 bundles of roses priced at 999 yuan, the rose is 12 a box, all shipped straight from abroad, and by overseas designers will flower box design will breathe box.

The florist from pricing and services, and then to its brand story, the whole line of "high-end" attitude into the online market, and through Weibo and WeChat, to gain reputation, Valentine's Day in the mass market on February 14 case, stand out.

In yesterday's microblogging, the designer surfaced: design director in China, grew up in the world, she is a workaholic and philosopher, but also an elegant and dedicated lady. There's time for work, and time for love. That leaves no other time ...

What is behind a group of people operating in this flower shop, what is a marketing gimmick Valentine's Day, or the back of the market enough to detonate the eruption of e-commerce?

According to the map Ji Ji. The reporter found that the flower shop by a veteran of the investment community, and the success of a successful business founded by Mr. Pu Yi. The investor is quite low profile, it is understood that before the establishment of roseonly, Po easy to participate in the public comment on the investment network, dreams Bazar and machine front network and other outstanding cases; and was successfully founded as Anwo mobile advertising, real-name system of academic social networking platform white Angel "and other well-known companies, from investing to start-ups, never missed.

Why is this venture, the successful investors and entrepreneurs spotted high-end flower shops, and through the network to shape the brand? Pu Yi said Starbucks changed the crowd's consumption of cheap coffee habits, and established with the coffee Lifestyle; roseonly hopes to create new life experiences through high-end overseas flowers and top-level services, and more importantly, to convey the faith of love.

On the other hand, the successful case of Internet marketing through social media by Xiaomi mobile phone should also prove that in the era of social media, the feasibility and innovation of brand promotion through word-of-mouth communication, brand building are also demonstrated. The difference is that with the millet phone, roseonly always face the high-end users.

The originator of the online flower gift market is 1-800-Flowers, the largest online flower gift seller in the United States. 1-800-Flowers's growth is a vivid story that has grown as the Internet has grown. At present, it mainly adopts two sales methods, one is to deliver the goods through the cooperative offline cooperation entity shop, and the other way is to have its own direct delivery. It can be seen, it serves as both roles, is a platform that allows other flower vendors to join in itself is the largest seller on this platform.

In order to ensure the quality of flowers and the controllable channels, roseonly not to cooperate with any physical store, all through the direct delivery. Follow-up Roseonly will be how to further dive high-end flowers market. Po Yi said that the core business model, not yet disclosed more.

Venture giants Anderson recently judged: "The wave of e-commerce will continue, the climax will be in 2020. By that time, physical retailers will withdraw from the market, e-commerce will be the only choice for adults to buy goods." Retail chain is fundamentally an unsustainable Economic Model. Adding your fixed cost of real estate to the total inventory value puts each retailer on a very high level of leverage. "

In the roseonly case, the next wave of e-commerce has come, this series of high-end own-brand companies whether it is to get people?