Search web site Bing does not solve Microsoft's challenges

Beijing Time May 29 News: According to foreign media reports, in Thursday, the external demo of the new search, "Bing" name also spread around. For this new brand, there are critics and doubters.

"Why don't you Bing it?" "-a year from now, if you hear someone ask this question, it would be most fun to be Microsoft's rich Chairman, Bill Gates. That means Microsoft is starting to make some progress in the cyber-search war with Google.

Microsoft has invested billions of of dollars in the search, but still failed to stop Google's rise, so a new name is clearly not killing Google.

Microsoft's market elite hopes that Bing will not be reminiscent of a cherry, or a strip club in the movie "The Sopranos." In their view, Bing is like a ringtone that shows the thrill of finding answers in search. Sofu Modi, Microsoft's senior vice president for network audiences, says Bing wants to make people think of "the voices they find," because Bing searches help users achieve complex tasks such as buying a camera.

If Bing can be a verb to Xerox (Xerox), TiVo or Google, that's fine. In Thursday, Mr. Ballmer said that Bing had the potential to be a verb, and that Bing could be used globally, with no negative or unusual meaning.

Some brand experts say the choice of Bing's name is a good start, but as netizens search for the site without knowing what "Google" means, Bing does not solve the challenges facing Microsoft.

Microsoft today officially announced the launch of the new Chinese search brand "Bing" to create a new happy search experience. The launch of the Bing Chinese search brand will be synchronized with Bing, Microsoft's global search brand, and is an important part of Microsoft's Global Search service branding strategy. Since June 2, Chinese users can experience this new search product by visiting the bing.com.cn.

It is reported that the "Bing" This new Chinese search brand service, is designed to help Chinese search users faster and more accurate completion of key search tasks, quicker and wiser to complete the search decision. Microsoft hopes to launch a new Bing search brand and service that will better serve the search user's needs and take a solid first step towards the happy search experience goal of "happy search, Ask Bing".

Steve Ballmer, Microsoft's chief executive, said: "So far, the search engine has done more to help users navigate through the content of their web pages and find information, but it does not Ballmer to help users effectively use the information they find." When we decide to develop Bing search, we ask ourselves to learn more about how users want to use Internet content. The launch of Bing search is an important step in Microsoft's long-term strategy of continuous innovation in the search field, helping users to find and use information quickly and accurately, accomplish critical search tasks, and make informed decisions.

China is Microsoft's most important online service strategy market. Microsoft has always been committed to the long-term commitment to the Chinese market, through continuous innovation and in-depth cooperation with partners to promote the continuous development of China's Internet industry, and continue to promote the user's Internet experience upgrade. The introduction of the Bing search Chinese brand, the first time Microsoft launched the Internet Service Chinese brand, in the Microsoft Internet Service Development mileage is of great significance, but also Microsoft's search strategy in a new bright spot.

Microsoft's China search team, while bringing the best global products and innovations to the Chinese users in the first place, has continued efforts to bring Chinese-style innovations developed by the Chinese search team to global Search users. Through continuous in-depth understanding of the needs and characteristics of Chinese users, and continuously develop specifically for the needs of Chinese users to design products and services.

New Bing Search, in addition to and the global launch of the search home page image design, the new search results navigation mode, innovative category search and related search user experience mode, the video search results without the click of direct preview playback, image search results without paging and other functions, It also introduces Bing map search and bus transfer query designed specifically for the needs of Chinese users. At the same time, Bing search is also integrated into the Microsoft of innovative technology, enhanced for the Chinese users of the search service and the happy search experience.