SEO industry How deep is the water?

Abstract: The recognition of SEO started in 1997, now has more than 15 ideas, than Baidu's age is still bigger, 15 years is a what concept? More than one-fifth of the average life expectancy in 15 years, I don't know how many people struggled in this industry since

Admittedly, SEO started in 1997, now has more than 15 ideas, than Baidu's age is still big, 15 years is a what concept? 15 years is more than one-fifth of the average life expectancy in China, I do not know how many people in this industry struggled with their life expectancy of one-fifth, but I think very little.

At present, I know the first person to study SEO is one of my clients, he began to study SEO from 2000. Look at what we see all day to do SEO training of the great God, they are when they start to contact SEO? For this great God I do not want to use research to describe, can only say contact. This customer is a SEO team founder, his team for Shenzhen many large companies planning and performing search engine work. Let's take a look at my client for the past more than 10 years and tell it in his own words (our chat record, which I have slightly polished as follows):

I've been researching SEO since 2000 and it's been 12 years now, and it's been almost unchanged for years. If you don't mind, let me go to prison for two years, I can still do my work now, because the search engine development is very slow, the product model is there, there will not be much change. Since 00, I've struggled from one person to another with a team of more than 10 people, and I haven't had much of a setback, but now I don't feel hopeful because I'm nearly more than 30 years old, but I'm increasingly skeptical that this is a career. If this is a career, my company's earnings to say all make me blush, if not a career, we and so many large companies have business dealings. The future of the road really can not see clearly, perhaps continue to torment, or to perish, but I still hope to have the opportunity to glory.

In fact, chat with customers in the process I also imagine their work, life. I also lead a small team, for webmaster and seoer to provide original articles, I have repeatedly wanted to quantify the market, but has not been accurate. I saw this customer to see oneself, although I am younger than the customer 15 years old, but in 15 years I will not like him to struggle. If I stand in this industry, I should not write this article, should not sing decline SEO, but I think we have a rational view of the industry. In addition, I write the article is not to get the brick, but you want to shoot directly, but to say a Sanlai!

My SEO life, work

I now every day to the major forums to turn a circle, A5, seowhy, Chinaz, the laggards this is every day must go, there is a time I will send a look. Every day there will be a lot of people post, in the outdated talk in the forum to send a post in a few seconds will be submerged, can be seen that everyone is very diligent. To tell the truth to do a seoer not diligent really can not survive, so everyone is very diligent. I and these people do not have any difference, every day also will go to post, I to own life, work way to say seoer life work way, I think I am a typical seoer. As the author is still in school, so I will follow the summer and winter vacation time to describe.

Morning usually 6:30 get up, because the family eat early, if get up late will let me brush the bowl. I usually open my eyes on the boot, and then wear clothes, the process of the computer will start up, and then use Chinaz tools to check the rankings and snapshots of several sites. If the rankings rise I will be happy all day, if the fall I will worry for a long time. After breakfast began to go to the major webmaster portal to see, and then look at the names of blogs, Lou, Moonlight blog, Lei Feng net, love, 36 krypton ..., and finally look at the major forums, by the way to leave a few outside the chain. Then began to update the article, this is the most important work of the day, the original meditation is often not the mind. After the release of the article began to blog outside the chain, mainly the major portals of the blog, this is my own blog, now look at the effect is good. Four or five stations outside the chain is busy three hours, occasionally also whim to engage in sprocket. In the evening began to study the SEO, is generally done several experiments, research data, the original often to light years forum, and then closed. Evening is usually busy until one o'clock in the morning, there will be a period of time to three or four o'clock in the morning, in order to rush the domain name, it is to do "rice farmers" for some time.

That's my life. Have you had enough? I have enough of this kind of life, machinery, see hope, almost every month for algorithm update tangled for a long time, every week is the most worried about Baidu small update, really is like a big aunt, both worry about it, and worry it does not come! Every time at the end of the month always reach out to the parents to ask for money, until this time I remember to calculate how much money I earned!

Algorithm update

Think of a moment I still mention the algorithm update it, because this thing has become my most hate! Baidu will be updated every week, Thursday, Friday, Saturday is not necessarily the day, in fact, every time the Friday is supposed to welcome the weekend, but Baidu Horizontal plug a taping, is to let you unhappy. Now Baidu more and more attention to user experience, suffering is our small webmaster. For example, I am the original, I have the most of the time there are five sites, if each need to original article words to let me die. So I can only do false original, but Baidu now hit is low quality, let me how to live? Another is outside the chain, in order to compete with competitors, I buy outside the chain, there is a period of time in ALIVV buy outside the chain is a K home, although some is only temporary. Later found that the chain is also not good, because the chain cost is too high, the chain is still developed into a small violence industry, specifically slaughter seoer!

Later, I was smart, I concentrate on doing an industry station, I have written an article in the industry Station, was Chinaz reprinted, and many people also agree. Later, I feel that this is clever ah, is simply a silly egg, a person to do the industry station, do not say search optimization work, just say inside the article, I simply can not write! Another person's team can not compete with a team, often an industry behind the station is a team. Or your intelligence is higher than others, but your executive power, your ability to work is definitely not as good as a team. I do these sites have experienced countless algorithm updates, we have experienced the June update did not find me, but the latter several scale is not a big update to hit me, is simply dead without burial-hair!

Seoer work in the company

Ordinarily I am not qualified to say this, because I have no work experience, let's listen. Originally I have done a well-known domestic medical site Seoer Commissioner Recruitment topics, simple to die, in the absence of Baidu full score, and I still small despise the company's title. Then I learned that my thoughts were simply wrong! Topics are some of the basic topics, but also multiple-choice questions, this is to investigate the most basic SEO knowledge, because these people are used to do some mechanical tasks, and there is no big task, the company has the big God is the topic of the person. The workload of SEO is really very big, especially the big portal site, but really need so many SEO master? I feel is not needed, there is a master can arrange work, recruitment of seoer generally are some small drudgery. Know a vertical electric business website SEO director Truthfully said "SEO Basics of things many people understand, but deep into the few people understand, you say you know, to have results, I know that many companies recruit SEO executives are introduced through acquaintances."

There are a lot of people in the forum described their own SEO small drudgery work, every day false original, hair outside the chain, all are mechanical work, almost like Foxconn, just sit in the office just, agree that there is no quality of life, no promotion space.

The future of search engines

What is the future of search engines? Baidu, a lot of great God predicted. Even a primary level seoer can say more than 10 directions, here I will not nonsense, if you want to see what others say to Baidu, such as "The Future Search engine 8 trends", "the next decade search engine how to develop", "search engine will be more intelligent" articles abound. But I feel that the future search engine should be more platform-oriented, operating system more integrated, in short search engine should be more intangible, so that you can not feel its existence, content who to provide it? Of course, "webmaster", but the provision of content is not necessarily able to get money, as for the ranking presumably more difficult, Should not like now so disorderly competition, "algorithm" more intelligent, "optimization" more difficult, even can say no optimization.

In fact, SEO industry is so deep in the water, bottomless ah, someone can do the director, some people can only struggle. Fishing in the water is not so simple, many people can do is not to drown.