SEO industry is how from profiteering to decay-kyw See seo Circle (i)

This article is to say is "SEO industry is how from profiteering to decline", KYW only to founder of Shanghai Easy to smell http://www.aliyun.com/zixun/aggregation/8953.html "" "" and search marketing for one year saw and heard, express my views.

Easy to smell company for almost a year, I am very cautious gradually expand the company personnel, from the beginning of a single to the current 6 people, May and other SEO company is really small, but in this year, I personally experience to "SEO industry development trajectory a bit like the textile industry."

What's the status of the textile industry? As long as there is work, the loss of the point to do.
Why do you have to do it at a loss? Because it can reduce losses.
Imagine that you have a textile factory with 200 employees in the workshop and a monthly salary of 250,000. When a project appears, do you want to fight for it? In order to get orders, you put the price down again, the last customer to a "others that is cheaper than you 2%", the result you even the last 2% gave up the project to take down. The workshop began to work, and the list did not have any profit for the company itself, but the idea was to keep the pay. But the customer thinks that this price you must be to make money, next time also has the room to bargain prices.

and SEO industry? Do you go into such a vicious circle?
SEO is a very high margin industry, because in addition to labor, there are few other costs. But these years, SEO from a quote from the value of the industry, into a labor quote industry. Those SEO predecessors, will chat to the year quietly legs, earn tens of thousands of of the monthly situation. And now, keyword ranking business prices from the early every keyword ￥5000, down to 100,000 can do 500 keywords!

Imagine, some SEO predecessors, a person, earning tens of thousands of a month, and then began to set up a company, because some industries to take large orders, rapid expansion to 30 people, each monthly salary ￥1500, monthly salary expenditure of 45,000. And now when there is a tens of thousands of-dollar project, the company takes into account the pressure of its own fixed expenditure, whether to vigorously strive for orders? In order to obtain orders, so the price drop again, finally the customer finally came to a "other 45,000 can do." "As a result, the company signed the contract with 45,000. The employee has the salary, but can the company develop??? But the customer thinks SEO only value this price!

The above idea, is KYW one day after rejecting the customer suddenly comprehend, is because my easy to smell company is very small, the fixed expense pressure is not big, therefore we have the ability to select the customer to do. If I were to add 20 people to a 100,000 order, I would expect KYW to get into the dilemma of going to the project.

Perhaps my point of view illustrates:
• Why the price of keyword ranking is getting lower.
• Why many SEO practitioners enter and change careers soon.
• Why all Seoer are considering doing their own projects rather than providing SEO services for a long time.

This article is just KYW personal experience, as a practitioner of SEO, I hope the entire industry to see this article.

The following notice "clearly tell you how much money you earn for customers-kyw See SEO Circle (ii)"
Author: kyw@ shanghai SEO search Engine Optimization Laboratory
Original link: http://www.seotest.cn/blog/seo-hangye.html
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