SEO risk of return on investment

Absrtact: ROI Baidu Encyclopedia explains that ROI is the value that should be returned through investment, and the economic return that an enterprise receives from an investment in a commercial activity. Return on investment is the profit problem that every enterprise cares about

Return on investment Baidu Encyclopedia explains that ROI is the value that should be returned through investment, and the economic return that an enterprise receives from an investment in a commercial activity. The return on investment is the profit problem that every enterprise cares about. And many companies will choose SEO as their own search engine marketing (SEM) The main strategy is to run its high return on investment. Then whether SEO roi really so high? From the surface fortune-teller than PPC investment in the bottomless pit, SEO is indeed a high return on investment strategy. But if we look at it from the deep, you will find that there are also deficiencies in SEO, which will make the return on investment greatly discounted.

One: The uncertainty factor lets the SEO investment return existence risk

SEO is not a one-time investment can be a piece of the marketing way, its development relies heavily on the development of search engines, search engine update algorithm, may be a lot of corporate sites will lie in the gun. If you're just relying on SEO, when the site is K, the enterprise's online marketing revenue may return to zero, more frightening is the search engine punishment is not to say a day or two things, short a few circumference is a few months, and the recovery of this stage for the enterprise is undoubtedly gloomy. We do not consider the objective reasons for the search engine, the site may also be because of our SEO operation error caused by K. At the same time we need to face the fierce competition, your natural ranking the better, you are susceptible to peer envy, or even malicious exclusion, these are our SEO in the calculation of ROI needs to be factored into the uncertainty.

Second: SEO compared to PPC competition more intense

Many enterprises often just see PPC competition, in PPC who out of high prices, who has a good ranking, generally our competitors are up to dozens of. But in the competition of SEO is another scene, how big is the competition of SEO? We randomly search for a certain flow of words can be found that there are hundreds of of pages of search results, there may be hundreds of pages of search results, but the real profit can only be the first three pages. I can not help feeling to: "A will work millions bone withered." SEO competitive environment is cruel, many sites are often not started to profit has been beaten. And in the search results in the forefront of the site can sit back and relax? Water to the lower flow people go high, you are high, for these top sites to be always wary of competitors threats. In such a brutal SEO competition, you need to recalculate the return on investment? Often have a lot of enterprise site investment SEO, finally have to face SEO can not bring the dilemma of return, because the industry competition is too big.

Third: SEO investment is not very low

SEO is not to hire a little brother hair content, hair outside the chain can be rewarded. It is also to be in some aspects of investment. Just like the outside chain. We know that the chain for the site's SEO is very critical, and in the current chain of resources poor, blog, forum outside the chain gradually reduce the big environment, many enterprises to get a certain chain will inevitably need to buy through the way. This is also an enterprise SEO project expenditure can not be overlooked part.

Four: SEO investment needs to include time cost

SEO is not an overnight marketing approach. The time that the enterprise waits for the effect of SEO should also be included in the calculation of ROI. Compared with the high timeliness of PPC, SEO need to wait a long time, may be two or three months, may be yinianbanzai. If the business wants a quick, short-term marketing, SEO is clearly not a high ROI strategy.

The above is about whether SEO is a high ROI strategy of several personal views. From these points we can see that SEO and PPC have their own advantages, for enterprises to have a high return on investment needs according to their own actual situation to decide the choice of strategy, not to say blindly follow suit.