Today, web designers are often responsible for writing front-end code while designing the Web's appearance and style. In other words, some of the responsibilities of SEO fall on their shoulders. However, a lot of web designers are still not familiar with SEO enough to write a web that meets the requirements. This phenomenon determines the existence of the significance of this article, a goal for ordinary web designers to improve SEO skills to provide some important tips of the diary was born!
1. Make code more beautiful, create environment for design
When building the Web front-end, use semantically code as much as possible. Using descriptive labels to organize page structures can improve the readability of content to search engines. This also makes the work of page retouching easier and cleaner.
2. Use of keywords in a measured manner
Generally speaking, the keyword refers to the words that describe the main content. It is important to strategically place keywords in the web, such as URLs, title tags (title tag), and the main header tag (heading tag). It is also important to use keywords frequently in the body, but not too often, or you may be penalized for keyword piling.
3. Avoid using flash as a navigation bar
No matter how tempting the gorgeous dropdown list is, don't use it. The search engine cannot read the contents of the Flash file smoothly, so the links in the Flash navigation bar will not be tracked.
4. Give each web a different title (title)
Each web should have its own caption properties, and each Web title should be different. If each Web title is the same, the search engine will understand that every page of your site is the same topic or content.
5. Use the ALT attribute of the good picture to describe reasonably
Take advantage of the ALT attribute of the picture and describe it properly. Search engine no matter how clever, also can not understand the picture. Ignoring this may cause you to lose a lot of image search traffic.
6. To the "universal link" dour no!
Search engines attach great importance to links. So, when you need to link to something, remember to use text that exactly describes the content. For example, when you give viewers more "ZB information" links, use a description such as "More information about ZB," rather than "more information" as a vague description.
7. Do not take pictures instead of text, one-sided pursuit of beauty
Every web designer wants his work to be as beautiful as possible. So, sometimes we will use a beautiful picture to replace the ugly title text on the browser. What a stupid act! (Of course, there are ways to use pictures to achieve the goal, such as Fir.) But you have to make sure you know how. As I said before, search engines are not able to read pictures, and this is where you write your keywords.