SEO War Three Stages

Summary: See this topic believe many people will think this article is about webmaster and search engine war between, in fact, in my opinion, search engine is only battlefield. Our goal is not to defeat the search engine, but to overcome our competitors. and in Search

See this topic believe many people will think this article is about webmaster and search engine war between, in fact, in my opinion, search engine is only battlefield. Our goal is not to defeat the search engine, but to overcome our competitors. And in the search engine market to beat competitors sometimes not entirely your product, your service is better than your competitors. Also depends on your search engine this battlefield better understanding and application.

The more mature the search engine, the better the battlefield, the less the impact of the search engine on winning the war. When the conditions of war tend to be reasonable and fair, the factors that win the war become more and more dependent on the quality of your products and services. To search engine development as the main line, I roughly will be the title of the SEO War is divided into three stages, namely, World War II, the three wars.

The First World War search engine development period

In the development phase of the search engine. Especially in the early days, if someone and you say what good site content, do a good job site user experience ... That must be the search engine official appeal, the implication is: "Dude, don't cheat, I'm not ready." I don't have the skills to get home. At that time many people rely on SEO black hat made a big fortune, the competition between the site may not be compared to who the quality of the site better, whose products and services better, but who is more understanding of search engines, who can use search engines, more can drill search engine loopholes. At that time you do not hold such a naïve idea: search engine will eventually develop mature, then your site will be k off ... Do you think they're stupid? Don't they know that the search engine will grow mature, they are earning the money of that period, you are silly.

Frankly speaking, the vast number of grassroots webmaster and seoer for the development of the search engine made a great contribution, and search engine development can not be separated from the SEO black hat, I even think that SEO black hat will promote the development of search engines. Some people say, do SEO should be low-key, indeed, once the technology is open, it will be eliminated quickly, or low-key point, buried secretly earn their own money it. Now a lot of SEO practitioners complain that SEO more and more difficult to do, in fact, to a large extent, our vast number of SEO practitioners themselves to promote the development of the search engine, but this is also a necessity.

The Second World War search engine maturity

This sort of classification is just my simple and humble classification, so don't dwell on it. What period is the maturity of the search engine? I take Baidu as an example, I think Baidu is now in the period of maturity. What are the performance of search engine maturity?

1, search results more user experience better

2, search results and search user interaction (evaluation, scoring, sharing, etc.)

3, Seoer practitioners feel work more and more difficult to do, SEO black hat difficult to do.

4, search engine and SEO practitioners more and more interactive, expand the guidance of work (mature should be called "inducement"-whether the search engine technology to reach, it is hoped to induce webmaster will be more focused on improving the quality of the site, which may be called the technology outside the search engine).

As the search engine matures, seoer are less vulnerable to drilling, and what should you do now? You should do is not blindly sighing, feeling SEO more and more difficult to do, but should be more focused on improving the quality of the site, improve their products and services. The real test site quality of the times, SEO increasingly toward ueo (user experience Optimization) in the direction of development. Search engine This battlefield maturity means you want to win in competition with peers, then you have to come up with your real skills, your things better, you better meet the needs of users, then you are what users need, search engines will have to give you a better ranking, have to declare you have won the war.

Also note that your competition with competitors is not limited to "narrow keyword" ranking competition, you should dig deeper into the broader, "infinite long tails" that users may search for (individuals think the long tail word is infinite), and one point is that as search users accumulate experience in the use of search engines, Search users of the search behavior is also gradually changing, such as the simplest, search users will often find that the search for a longer keyword than the search for a shorter keyword results in a better search, so now, the search for users of the search term has become longer trend. And because everyone's cultural level, different ways of thinking, so that everyone's search habits are not the same, you can better understand your search users, you will be in the peer competition more dominant.

The search engine perfect period of the third war

Can not deny that the search engine has developed to a very mature point, but I think still not satisfactory. I often think that search engines can not rely too much on "text information" to determine the ranking of search results, very simple, for example, I would like to do a website in Suzhou, I will go to search "Suzhou to do the company" and so on, my goal is to find a better site to do the company, but a network company's website content is not full, Original not original, how to realize the value of such a network company does not explain the level of the Web site. But then I thought, what else could search engines do? Perhaps the way out is to get the search user involved and evaluate it.

What should be the perfect period of search engine? Accurate, efficient, rich search results? Artificial Intelligence?...... But I would like to say that the search engine to achieve a perfect period, technology is the problem on the other hand, should avoid "a single big." No matter what the field, a single majority is not a good phenomenon.

Search engine to achieve a perfect period, SEO should do? This is not a question to consider now, because it is not necessary. In fact, in strict sense, the site is not necessary to comply with the "search engine law", whatever the site structure, spider traps and anything. Search engines should strive to improve their technology, what kind of site structure can be fully crawled, what kind of spider traps are not afraid ... But the point is that we have to rely on search engines to make money, so these are ridiculous ideas. So we all go to serve "search engine", to its respect (if your website does not want to search engine profit, still can not bird search engine). Can search engines actually achieve this technology? Even if you can not do it now, but even if you can achieve it will not necessarily do, why? For the consideration of resources, since the site's SEO standards have been popularized, we can treat the site to search engine friendly, that search engine also charge that thing why? This is also mentioned above the search engine and webmaster and SEO practitioners Interactive guidance.

In addition, I would like to say that as an ordinary netizen, I hope that there is no advertising in the search results (there are many netizens friends are not clear the auction ads and natural search results), and as an SEO practitioner I would like to immediately disappear advertising.

Summary: The concept of SEO more and more popular, now the SEO work more and more difficult to do, SEO training more and more, but to tell the truth, the real SEO technology is not universal, a lot of experts in the quiet money, but is to make a quick profit! The last thing to say is that the search engine no matter how development, there will still be loopholes. Understand the search engine this battlefield, understand your competitors, SEO "station" is not you mo!

Above by the Suzhou Tianma Network company http://www.tmwebqp.com reproduced please reserve the source thank you!