Several considerations for selecting a keyword

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; In the search engine industry, the so-called keyword, English is keyword, is to want visitors to understand the product, service or company and other content names. For example, if a customer wants to buy flowers online, he will enter the keyword "Flowers" in the search box and look for relevant information.

Simply put, the keyword is the user in the use of search engine input, can maximize the user to find the information content of words or words, is the generalization and centralization of information. Like the "Flowers" in the example above. SEO industry in the search engine to talk about keywords, often refers to the core of the page and the main content. For a search engine, your page is mainly about which content, and that aspect can be summed up as a (more often than not) keyword. In order to better make your pages have a good ranking, you need to understand these concepts: keyword density and keyword stack.

Add one thing: "Please enter the keyword" The term many friends often see. This word is seen in the search box on some websites. A keyword that prompts you to enter the information you want to search for.

Many seoer in the site to do the flow of the most important work is to dig keywords, so that it can be in the SE high ranking, so as to achieve the purpose of earning traffic, you can say, do what keyword, how to choose the right keyword for a website is extremely important. So what should we pay attention to when we select keywords? How to choose a good keyword?

1, if you have the conditions and ability, try to do a hot keyword. For example, "free space", the word in Google in a single month roughly average search volume of 1220000 or so, can be said to be a very hot word, such as the Tiger Wing net free space channel Http://club.51.net, relying on the word "free space", the flow from SE to the daily has reached tens of thousands of And those cold key words, even if your station can row to Baidu or Google home on the front of the position, every day is not a few IP, because the attention of people are very few.

2. If you do unpopular keywords, then you need to win by volume. For example, "divination fortune-telling" this keyword, the word in Google's average of only a month in the search volume of about 5,000, relatively, it is relatively cold bar, in Google search "divination fortune-telling", although my http://www.521yy.com/sm/ Cezi.asp This page is ranked second in the first, but a day of traffic is about 30 IP. But if a station has a lot of pages in the relatively cold words ranked well, then, add up the flow is very substantial; imagine, if you have an information station or novel station has 100,000 pages, and there are 5,000 pages you can be ranked in the front of SE, so add up, one months at least hundreds of thousands of of the IP Oh。

3. If you are a professional station, you can find some of the less competitive keywords to do. In fact, there are many keyword search people are very many, but the corresponding site is relatively small, not very competitive. For example, some agricultural products such as words, chemical words and so on, this keyword needs you to dig carefully ~ ~

And then I'm going to say, how do I end up identifying the right keywords for myself:

The first step: to analyze their own website statistics, for example, CNZZ, 51.la and other statistical systems, there are very detailed search engine routing, keyword routing, and so on, we have to do is careful research, according to recent weeks or in recent months of statistics to choose what they should do the keywords have those!

The second step: in the Sogou search for their own choice of a good keyword, and then use Sogou related search for reference. Or use Baidu Index check: http://index.baidu.com finally determine what they want to do in the end, and then specifically optimize their website Meta tags and page content. In the optimization process, if you need to use webmaster tools, you can go to http://tool.admin5.com/or my http//www.521yy.com/tools to find.