Shanghai Weibo on the utility of market segmentation in e-commerce

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Market segmentation, that is, the management department of the enterprise according to the breakdown variables, that is, affect the buyer's desires and needs, purchase habits and behavior factors, the whole market into a number of different requirements of products and marketing mix of market segments or Asian markets. Any part of the market or the Asian market is a similar desire and demand of the purchase group, may be selected as the target market of the enterprise.

Like the traditional physical market, E-commerce also needs market segmentation. In the network economy, because the electronic commerce market and the traditional entity market are very different, such as the technology and the shopping environment, the realization way difference and so on, causes the network consumer's purchase behavior and the traditional consumer buys the behavior to have the big difference. The great change of the network consumer's buying behavior makes the enterprise be able to understand the needs of different network consumer groups and the current satisfaction degree through market segmentation. In order to find out which consumer groups need not be effectively met or fully satisfied, in the low level of market segments, there may be the best market opportunities.

E-commerce market is a complex, both business and business between the business-to-business, there are merchants and consumers between the consumer, there is the consumer-to-consumer between consumers and consumers, both professional platform, but also a comprehensive portal, both a broad e-commerce alliance, there is a vertical web site. These different market segments make e-commerce more vigorous.

E-commerce as a special service industry, it has a high demand for all aspects of the market environment, in China's current overall market environment to be improved, in order to obtain rapid development of the industry indeed there are many difficult to solve the difficulties, the use of market segmentation strategy, From the whole market to choose one of the most suitable for e-commerce business development of the market in-depth development, is worth the enterprise to consider a strategy.

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