Share personal insights into e-commerce SEO strategy processes

Absrtact: Baidu's SEO are deeply bitter forced and helpless point is, we can not concentrate wholeheartedly to improve the user experience and good data analysis, because Baidu's data fluctuations are sometimes irregular. I often say to the questioner:

Baidu's SEO are deeply bitter forced and helpless point is, we can not concentrate wholeheartedly to improve the user experience of the electrical business site and good data analysis, because the data fluctuations are sometimes irregular. I often said to the questioner: to deal with Baidu SEO, the most important is calm, the strategy to adjust + calm. But in fact, we are willing to calm, but the high level is not willing to calm down, we still have to think. After so long, share my personal experience of e-commerce SEO strategy process.

I. Record and collation of data

E-commerce Web site is not to carry out the optimization immediately, but to record the previous data, recorded after a series of dimensions of data integration. It can be said that the data analysis and finishing well for the future optimization has a lot of help. I have always been very important to the foundation, we do Web site optimization to be good at logging, operation log, Exception Log must have the basis to follow. You may find it troublesome, but it will save you a lot of mistakes.

For example: In addition to the basic collection, outside the chain, anchor text, UV, keyword ranking, etc., you should at least pay attention to, the visitor area distribution, channel flow situation, page click Behavior, and to the search traffic and advertising flow area apart.

The underlying data also records the main competitor's.

Two. Keyword analysis

An E-commerce site needs to have a large number of products and directories, at the same time a huge amount of page information. Whether these pages can bring the search engine traffic depends on the site's own structure of the good, the page experience and SEO optimization to do the degree of relevance. SEO optimization How, from the site's keyword strategy can probably analyze the out, including a lot of long tail layout, channel keywords and home page title of the writing. Good keyword strategy is to obtain a large number of long tail keyword traffic weapon!

So in the early days of the effective collation of keywords, such as the home page core keywords, channel keywords and key keywords ranking of some key words to detect and record, if necessary for the topic or single page for special SEO optimization processing.

Three. Data analysis

Recording the underlying data is the first step we've made, but that's the warm-up. We need to specific data for more detailed decomposition, you see a website solar PV 10W, the day IP 5W does not prove too much, we need to analyze more dimensions, for example, landing page bounce rate, direct flow and total flow comparison, end-to-end ROI and so on.

Promote the flow and natural flow to do a good job of distinction, basically we talked about with SEO-related traffic is part of the natural flow, the promotion of flow in the direct flow, natural flow also contains direct flow, which will cause data on the misleading and confusing; Use your own data analysis tools when necessary.

Four. Usability Analysis of website

You want to understand how the site is presented to users, because all SEO is to stand in the user's perspective, rather than your perspective, so the site experience is very important. Especially for an E-commerce site, the user experience is the most important. Take Taobao for example is: Taobao has not need to SEO, in theory, so to say, many of the class of Taobao conversion rate is high, more than 4% is not surprising. This 4% is how to produce transformation, in the final conclusion is the specific Taobao shop experience, I believe that most people do Taobao know the story of the baby page 2.7 meters, baby picture with the conversion rate of the text increased; the importance of a certified picture and so on.

As an electric business website operation or SEO, ease of use embodied in the site has a clear navigation system, convenient search system and eye-catching guidance system. The combination of the three systems, will enable users to "linger" feeling, the final purchase of products is one, next time is our goal.

Five. Instill SEO thinking

If you are the executive level or a few of the company's SEO, I suggest careful to do a number of different departments for the SEO training ppt. Many electric companies and not so strong SEO concept, they only know that SEO is important, SEO can bring rankings and traffic, specific SEO is what is not clear, and even more time other departments just think SEO is a branch of business. Policy is difficult to implement without effective communication. SEO is empty talk.

Editors, products, background technology need to carry out SEO training. How to do the PPT, to the different departments to develop. For example, the editorial department is more input news and product information, then need to have keywords, anchor text, tags and other awareness; Products focus on the user experience and page simplicity, server speed compatibility between the background to have code simplification, the use of individual tags and so on.

Six. Communication and performance

Effective communication with various departments and the establishment of relative performance evaluation KPI system is the best way to maintain the process of SEO strategy. There are a lot of reference documents that can be found online. Can also be based on their own experience to make.

Above six points is I do the electric business SEO strategy When some experience, other initially did not do, such as my communication with the various departments are not smooth, coupled with a beginning did not think the importance of the SEO concept of various departments to do a lot of time to do the project, the program on the line after I found a lot of problems and so on. So warning, SEO is the strategic deployment and implementation of the link between, said up everywhere can be SEO. But SEO does not omnipotent, sometimes it is only auxiliary tools, a wealth of marketing strategies and promotional programs, brand building is the road of the electric business, alone is not feasible to go far.