Social media user behavior participation in search

Absrtact: From 2013 influence the website in Baidu ranking key factor summary release, to 360 my search, then to the Baidu word of mouth arrival, the Baidu algorithm unceasing adjustment as well as Baidu Webmaster Salon Lee Team about the New Age search engine report and so on a series of industry information to

From 2013 to influence the site in Baidu ranking key factors summary release, to 360 of my search, and then to Baidu Word-of-mouth, Baidu algorithm constantly adjust and Baidu Webmaster Salon Lee Team on the new Era search engine reports and a series of industry information to see, The influence of social media on website SEO rankings is growing rapidly, This is also the web2.0 era of user participation in the impact of SEO, it is not just outside the chain to determine the ranking of the site, no longer users can only passively accept, SEO has tended to diversify the development of the WEB2.0 era of users also participate in the choice of the site, webmaster now in the catering to the search engine, rather than to cater to users.

Social media user behavior participation in search

In the past, the user needs is to be able to find some useful information on the Internet, and now the user is not only to find valuable information, but also the shortest time class out of the most valuable information, users in the search process only want to get no choice. In particular, after the rise of social media, more users to participate in the selection of search, evaluation, sharing, praise, reprint, and so poured out, and these are through the search platform to stimulate and affect other users potential intentions, and even a lot of behavioral needs and social sharing, comments and other forms of proportional.

Not only that, search engine search results page More of the emergence of social media content, micro-blog content, the latest news and so on more and more appear in the ranking page.

Thus, the impact of social response factors on the site rankings is very large. Ranking good often are those social repercussions good, by more netizens favor website. WEB2.0 user is the need to reflect the needs of social behavior, and this is the use of SEO points.

Traditional hyper-chain voting turns to user voting

Web1.0 times, the content is the website editor produces, the vote is also in the website, the traditional search engine all takes the website to the website vote as the foundation, establishes the weight value system based on the hyper-chain analysis. And Web2.0 era, the main content creation began to become users, voting form to expand to share, evaluation, scoring and other forms, to a single user for the size of the vote, more can reflect the value of the site, this information will be used by search engines to judge the value of the content of the Web page. Now the user is no longer the content of the audience, but also become the content of the manufacturer and Recommender, many sites have to open comments, posts, questions and exchanges, and use of social commentary, referral, sharing and so let users participate in.

The promotion of social media sharing

Baidu sharing is a simple tool to help the site to increase users ' ability to share content with the social web site, which is often mentioned in the Lee team's information release, and one code can be added to the site. Although simple, but the role is not small, users in the site to the social site to share content behavior, will be Baidu Web search application in the collection, sorting and other links, while Baidu sharing also provides high-quality data Analysis Services, can help the site accurate positioning, analysis of social traffic.

Baidu sharing is facing more and more huge user content of the derivative, is the stimulation of user behavior, the emergence of social sharing will further change the user's intention to search behavior, with the Baidu Search page social sharing of prominent, more and more users are sharing the intention of the impact, and directly participate in the sharing of the web, This is a benign development. Therefore the social sharing tool and the page application, also established the benign circulation search system for the website SEO.

Social media Integration Extension SEO

The rise of social media marketing, in the final analysis, is still caused by user demand, SEO purpose is to get users. In the development of social media, more and more social platforms are catering to the needs of users ' search behavior. And this should be SEO should do, it can be seen that the future SEO will no longer rely on a single search optimization, the promotion of social media must do, because the user search demand for the ever-changing, not just in the search page, But tend to the development of social platform, which let SEO pay attention to social media. Social content and site interaction, multimedia channel sharing, social media review submission, social referral development are for users to get better needs, so the integration of social media will continue to expand SEO.