Soft paper marketing planning and writing, the way to decide

Abstract: This article: Network marketing, especially the soft marketing planning and writing, the way to decide whether you do blog marketing, forum marketing, or event marketing, or other marketing methods, your plan needs to be achieved through the way of text planning.

This article point of view: Network marketing, especially soft marketing planning and writing, thinking to determine the way out

Whether you do blog marketing, forum marketing, or event marketing, or other marketing methods, your plan will need to achieve through the way of word planning. The author thinks that soft paper planning and writing is a required course for network marketing practitioners, on this point, I am in the "soft Wen marketing planning and writing to achieve the value of the King" (because of the Internet article on the topic of the word number of the restrictions, so the article in Iris titled "Soft Wen Marketing planning and writing-value is king" ), as well as in other articles, are not detailed here.

The developing thread of marketing

When it comes to network marketing, I think it is necessary to clarify the development of marketing thinking. According to personal understanding, the author of the following thread, welcome to make a brick.

First, on the origin of marketing, the author of the University of Clay Professor thinks, a few sheep for a cow, should not be what marketing, with the Old Horse (Marx) Comrade's argument is, with their own surplus goods, in exchange for the necessary goods. When the commodity economy appeared special industrial revolution, productivity greatly increased, there are a lot of surplus goods, business owners need to sell surplus goods, so marketing really started.

Second, the initial marketing, I think nothing more than the present some creative marketing techniques. such as: On the street wall or bus station, even seen on a telegraph pole on a label paper, impressively printed two lines of words "license/Phone XXX", every time I see this label ads, I would like to greet the author's family, but think how I say are the quality of migrant workers.

Incidentally, I would like to say: (i) I am a migrant workers I am proud. Migrant workers, the total will not "deceive real code", the total is not today on the stage of the bubble flying talk about anti-corruption, tomorrow to "Shong", but also sent a free small house. Someone may want to come over and make a brick, "man, you want to, but you do not have that life ah", said is also, but I bitter not blame the government, I am proud of self-reliance. (b) Those who do advertising ads brother, I was responsible for cleaning up the bus platform "to do card" advertising brother, all the way in greeting your family, there is no means ah, you that the whole is difficult to clean. So, the study of the migrant workers, a bit of quality well.

Third, the development of the present, the marketing model more and more "creative" (above a bit far away, to the business). The reason to use the double quotes is because some ads are really hard to compliment, and some ads feel good. Of course, I look at it from a professional perspective.

Modern advertising with Westerners out, so for a long time, we are the Western standards to look at the quality of advertising, of course, is not to say that there is no reason. So my domestic advertisers are 4 a ads for the pursuit, I University of Clay Professor think, indeed you look at People's classic ads, and then look at some of my domestic advertising, you will find what is called gap. I used to watch the basic CCTV ads, but more and more people feel that some of the current CCTV ads, it is very difficult to compliment, do not know is because the advertisers out of a sufficient number of RMB, so CCTV broadcast.

When the number of advertisers chasing 4 a ads, catch up with gas, a famous Shi Yuzhu of the river turned out. His "holiday this year not receive gifts, gifts only to collect old platinum", people to guard against, let people listen to gaunt, but relatively, its profit effect can be said to create a myth. For a time to affect the concept of many advertisers, is really the profit is kingly. I do not know who the first person said "our countrymen like to follow the bandwagon, as long as we see what others do good, they may immediately go up." So, the streets for a time appeared n many old history style ads, but many people found that the old history of what others do this, I do not good, so now this kind of advertising is not as much as the original.

Indeed, in the early years of reform and opening up, many enterprises have made a lot of RMB through the follow up, but today, this recruit does not seem to be so good, especially for advertising and network such creative industries, even worse. So old history can take the sword to walk slant, the latter is difficult. In addition, the old decade ups and downs, the understanding of a lot of things is not ordinary followers can and you can learn to use its shape, and not to learn its God, so he lived, and you can not.

Network Marketing, thinking to determine the way out

On the network marketing, especially soft marketing planning and writing, I always think that in a sense, it is the traditional marketing network version, just because the carrier has changed, so in the planning and implementation of the new features, but it has not changed. In doing network marketing, there are many colleagues have used, or are now using the old history of advertising marketing ideas. But I want to say that old history is old history, and you are just you. Therefore, the reference needs to be based on their own products and personal style, make appropriate consideration. Otherwise, advertising flying, so that the audience gaunt, do not want to be smack are difficult, let alone what marketing effect.

To sum up, my professor at the University of Klein believes that in the Internet marketing, the first thing to emphasize is that you are the dissemination of information and communication methods, to have nutritional value. I will also put this value throughout my blog-Yi Road Network Marketing Laboratory (http://www.ejudo.cn). The subtitle of the blog is my view: "Network marketing is a game, from planning to operation, this is not to say how to play the game, but how to design the game, how to operate the game, which will learn a lot, I am not a veteran, welcome to exchange with interested colleagues to make bricks. Come down to a point, is to user-centric, to bring users fun, create value for users. In other words, is to do "user-centric" network marketing.

Finally, the author emphasizes again: (1) Network marketing, value is kingly; (2) Network marketing, the way to decide

This article only on behalf of the author-the University of Leiden professor of personal views, which should be debatable, but also ask the master to enlighten. Professor Klein University-Yi Road Network Marketing laboratory http://www.ejudo.cn Welcome to make Bricks Exchange (reprint please keep the author information). QQ136753535-Q Group 9993628