Stationmaster must know several sales knowledge

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Most of the Web site in the development of the goal is to profit, most of the webmaster will encounter network sales problems, we all speak of network sales every day, but for some of the most basic, the most critical problem is not, resulting in site construction and development of a big deviation. This article combined with the site construction of the existing problems, talk about a few of the most basic, and webmaster most likely to mistake the sales knowledge.

To know what you are selling

Some people will say, nonsense, selling products! In fact, this is wrong.

This problem can be divided into two levels, the first level is general marketing staff understand but many webmasters do not understand that you are selling products, not the product itself, but the core products. The so-called core product is the benefits of the product to consumers, only the product to bring the interests of customers to stimulate his desire to purchase. Like selling lipstick, you sell beauty, not the red, sticky stuff, and your sales talk should emphasize how lipstick makes a woman glow, not just Conghong chemicals; Sales Drill machine, you sell the hole, not the drilling machine itself; Your sales talk should emphasize how the eye is in line with the customer's wish to solve the problem for the customer, rather than just talking about the construction of drilling machine. Know how to sell, only to know how to emphasize the benefits of the product to stimulate the customer's desire to buy. Often see a lot of AdSense in the sale of products, hype the composition of products, ingredients, but rarely mentioned the interests of products, such sales are lack of strength.

The second level of the problem is specifically to the webmaster, that is, when your site and other sites to sell the same product, or the same type of products, what do you sell? Some people say that according to the above statement should be the interests of products, in fact, this is not entirely right, correctly speaking is the site with a customer's interests. For example, you sell shoes through a website, and many websites sell the same brand of shoes as you do, so what are you selling? In this competition, you are not selling shoes, you may sell is fast, may be sold genuine, but also may be sold at low prices by the site to bring the interests of customers, so you can win customers, Win the market. These benefits are unique to you, and therefore your competitive advantage.

Only know what you sell, you can in the fog of the Internet world, to find their own magic weapon.

Second, positioning is in the hearts of customers

Location is the most commonly used word in website construction, but many stationmaster's true meaning of this word is not very clear. During the Spring Festival, I have in the "Spring Festival recommended to the webmaster to see the two books" recommended the "positioning" this book, please take time to see, this is the webmaster mixed in the sea must read the book.

In the positioning of the most common mistake is that webmaster to mention the positioning of what I want to do to the site? In fact, the so-called positioning is to do some things in the hearts of netizens, and do these things to let netizens remember and choose your site. How to let netizens remember and your website? That is the first to enter the customer's heart a unique position, the customer can remember to choose you. and want to do "first" to seize the market opportunities, to do "unique" must have their own different response content and propaganda slogan.

Knowing the location of the secret, the webmaster will know how to position. You must be looking for a unique place in your target client's mind that nobody else occupies, for example, a "delivery fast site" positioning, and then through the site than others faster delivery system to achieve this function, and through the website of the publicity, online publicity, will be your "delivery fast site" to the target customers heart. You have an impression, a mention of "fast delivery site" reminds you, those who pursue the delivery of fast customers will rush to your site, you can be rich. Of course, you need to be targeted by the target customer.

Therefore, positioning is not to take for granted what the site does, but to fully understand the competitors, understand the target customers, and in their hearts to do the publicity.

Third, there are many ways to segment the market

Each site is involved in the market segmentation problem, when the webmaster used to represent the market segments of the keyword search, often will find that almost all the search for large number of keywords home are occupied by some large sites, so, webmaster sigh with regret: opportunity has been accounted for by others.

Many webmaster in the market segmentation when there is a blind area, often based on geographical subdivision (national, regional, urban, rural, climate, etc.), population breakdown (age, sex, occupation, income, education, family population, family type, family life cycle, nationality, ethnicity, etc.), etc. Everyone does this, so it appears that the market segment is very crowded.

In fact, there are many market segmentation methods. You can use the psychological factors of buying (lifestyle, personality, purchase motivation, attitude, etc.) to segment the market, such as the same is the site of leisure and entertainment, you can make it into a hot, stylish, to cater to the personality of the warm cool elder sister, can also be made into a quiet and elegant, to attract the quiet character of the otaku curtilage female. You can also use behavioral factors (buying time, purchase quantity, frequency of purchase, buying habit, to the service, price, channel, advertisement sensitivity degree and so on market subdivision, for example reading website, everybody's website is aimed at the person who reads on the net day, you can do a midnight scholar for night insomnia, use the book to help him to fall asleep.

There is a better way, is to combine several elements to subdivide the market, the combination of the more elements, the smaller the market segmentation. This market segment will not only open up a new market opportunities for you, but also make the target customers clearer, so that you can better serve them, enhance the competitiveness of the site. For example, the average person runs a sports shoes website, and you will be the geographical elements, personality factors, set up a special for the city to live a hot and enthusiastic people to buy shoes service, in addition to online services you can also hold "So-and-so brand crazy DJ Night" and other offline activities to meet the character needs of the target group, you do so, Other sites will not compete with you. Of course, the market segments are not unlimited, to see if the market segments are reasonable, and the market capacity after the breakdown is enough for you to make money, if you are driving a 7-year-old child to provide a midnight reading service site, it is neither reasonable nor can not make money.

Clear their own site's core products, know what they sell, for their own site in the hearts of consumers correct positioning, choose the right target market, is the webmaster must do a good job, but also the basis for the success of the site. This article by the Sales book recommended Http://www.fff9f.com/category/bidushu sales Books original, not easy, reproduced please keep the link.