Summarize the variety profit way under the local portal line online

Absrtact: In recent years, the vertical type of site more and more by the majority of the webmaster favorite. Like the popular local portal community at this stage. Local portal operation is a complex project, it needs major aspects of the problem, and how to let the site surplus

In recent years, the vertical type of site more and more by the majority of the webmaster favorite. Like the popular local portal community at this stage. Local portal operation is a complex project, it needs major aspects of the problem, and how to make the site profit is a key issue, to know an unprofitable site when it is difficult to survive. Want to profit from the regional portal site a lot of, then how to better profit? The following author on a simple summary of a number of online online diversification of profitability.

First, online profit model

1 Sales site Advertising bit: This I think most of the webmaster are very clear, this is the main profit model of the local portal, of course, we need to note that these ads are best related to our plate information, such as you can in the Housing Sales column to publish some house or house decoration advertising, how much price and business communication and achieve mutual benefit. And no matter how much advertising, should be the user experience as the center, so that users feel that these ads are not disgusting, but feel that can help to obtain information.

2 Group Buying activities: although we see many of the current group buy platform has closed down, but we found that many local group buying site or do the vivid, if we can combine these local group buying activities to our portal will often have a good effect, We can use the local group to cooperate or with local merchants to organize group buying activities, local community platform loyal to many users to buy promotion of these group purchase information, which is also a good model

3 Real Estate channel: As the author of Hengyang online deliberately divided the house rental and sale of this plate, this plate can provide users with the latest local prices and rental housing information, when our portal has a certain popularity after the intermediary company or broker can be settled to earn a certain income.

4 part of the channel crown: in our local community portal has accumulated a certain popularity and online brand, we can according to different channels appropriate to make the title, so that not only can enrich our channel plate content and popularity, but also for us to bring a stable profit.

5 Enterprise Yellow Pages: As many local businesses do not have their own site, we can in our site for the enterprise to provide an exclusive page, we can initially in a free form to attract local merchants, and then when the enterprise felt that the effective words and then through the form of VIP charge a certain fee. Do the local yellow pages, and local merchants can be mutually beneficial, for the yellow pages because it can meet the needs of users, the major search engines are more beloved will be actively included.

Second, the online profit model

1 Smart Use and registration information: When our community portal has a certain popularity, with the number of registered users continue to accumulate, the platform to the late will have a large number of fixed users. And the user's registration information generally has the user's telephone or the mailbox. We can use these user's information skillfully, when the festival has the activity, the local merchant newest activity advertisement and so on, we all may send to our user this information appropriately.

2 Party: The local community portal site is an integral part of offline activities, and offline activities in the common pattern is the party. In fact, the party can not only increase the feelings between users can also bring a certain profit for the site, we can hold a party in some days, such as K song, dinner, barbecue and so on. The user implements the male AA system.

3 Franchise Discount Card: When our site has a certain popularity, our portal will normally have local merchants settled in, we can unite these local businesses to jointly launch consumer discount cards, so that our community users can this some of the local merchants to enjoy a certain discount, this can enhance the visibility of our site, It is also a commercial for these local businesses. We charge a certain fee.

The profit of community portal want to get high profit not only need technology, more is you want to go to understand market! Of course, the channel to profit is far more than the author mentioned above, these points are just a discussion, of course, the premise of profit is to manage our site. A pay, a return, pay more, the greater the return.