Summary and thinking on the planning operation experience of the product station

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As a new product operations Manager, health care products have been operating for a year. A lot of difficulties have been encountered during the year, and many good experiences have been gained. In the health care market depressed situation, I have been holding, I believe that as long as the correct method, the product station must have a way out. See 2012 has passed, think of this year's hard work, there are a lot of regrets, here summed up this year's experience, and everyone to share and learn.

There are constraints, there is hope!

Now the product website operation, in fact, there are many constraints. Because in most cases, products are established, operations can not be based on the needs of users, to change the product at random, only in the determination of the product function, to find and the most closely related to user needs, to carry out mining and packaging, which largely limits the ability of operators to play. I believe that some day in the future, product operation will be from product-oriented, to the user demand-oriented road, so I choose to stick!

Planning is the foundation of operations:

For any product, planning is the basis of operation. The first time a product is exposed, it takes a lot of time for the operator to discover the characteristics of the product, to explore the needs of the user, and to find relevance in both. On the other hand, the positioning of the product, the face of the crowd, and so on, it directly determines what kind of promotional methods will be chosen in the future. So product planning is the basis of product operation, must do a solid, otherwise the road behind will not go well.

Promotion does not move, Word-of-mouth first:

When analyzing a few product stations for a friend, found that a lot of friends are too heavy on the technology, in the product of the peripheral word of mouth construction has not been perfect, blindly launched the promotion, the result of the money is spent, but did not get any income, input and output ratio is very low, in many cases led to the operation of the product is unsustainable. Here to remind the vast number of product managers, since doing product operations, the thinking to rise to the level of marketing, the first to solve the peripheral word-of-mouth construction, in the beginning to promote. Because the external reputation construction is good or bad, the direct influence is the promotion conversion rate, then affects the input-output ratio.

Team for the king, learn to integrate:

I believe a lot of novice product managers, and I just started to contact the same line, everyone in the team, every aspect of doing a good job, but is unable to make these form a reasonable, common service in the product sales. But after more than a year of exploration, I have solved the problem very well. The reason for this problem is that the Operation Manager's operating ideas are not clear. When a product manager designs a business plan, it needs to be clear about how each job will affect the operation. Only by fully clearing the mind can you take the effort of everyone in the team as a screw and eventually assemble it into a fast-running car.

Do data statistics and analysis:

Many product operations managers prefer to think about things from a technical perspective. Think that the data is not deceptive, the use of tools to statistical data is sufficient to deal with change. But according to my experience of the year, data is sometimes deceptive. For example, my product site, there is a period of time to promote the flow of a lot, resulting in a very large amount of dialogue, but there is no deal. It is difficult to solve problems if you simply use tools to make statistics. I was using the strength of the sales force, through their summary and classification of customers, and one by one to exclude the promotion of means and keywords, and finally successfully solved the problem. The site's production ratio, the rapid reduction from 35% to 10%. In this tip the broad product Manager: The data is sometimes deceptive, the real data sometimes in the hands of the front-line sales staff!

Management is: To manage things, to reason people

As a product manager, it is unavoidable to manage the company team. The state of each person in the company's team may affect the overall operational effectiveness of the product. Because the network promotion of the entire team, is actually a precision operation of the instrument, any one ring problems, will affect the overall operation. Therefore, as an E-commerce product manager, in the management of not only need to manage things, but also learn to reason people. Last year's November, for example, the company's sales fell sharply, the entire team spent a week, and did not find the root cause of the problem. Finally, in the chat with the customer service staff, I finally found the source of the problem, that is, the mood of the customer service staff in addition to the problem, the state is very bad, resulting in a significant decline in conversion rate. Through continuous communication to solve this problem, the company's product sales soon returned to normal levels.

As a novice product manager, my experience and experience are not really rich. However, through a year of efforts, is also integrated into a set of effective operation ideas and programs. Perhaps this package is of little value to the veteran. But I believe that for the same as me rookie manager, still very helpful. So I have a year of experience, collation and not come out, I hope to grow together with you.

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