Talk about how to play a good job SEO and bid advertising This pair of combination boxing

Absrtact: In 2012 years of a fact hot spot is China and the Philippines on Huangyan Island, in the fight against foreign sovereignty, the Chinese government sacrificed the economic, diplomatic, public opinion and other combination boxing, mercilessly hit the Philippines arrogance.

In 2012 years, a fact hot spot is China and the Philippines on Huangyan Island, in the fight against foreign sovereignty, the Chinese government sacrificed the economic, diplomatic, public opinion and other combination boxing, mercilessly hit the Philippines arrogance. From this we can see the key role of the combination boxing in dealing with some diplomatic disputes. Then the reverse view of our search engine marketing strategy, we can also borrow from the SEO and auction two models to play a beautiful combination of boxing? The answer is yes. The following I talk about how to play a good SEO and auction ads This pair of combination boxing. First of all, let's talk about the advantages of these two kinds of search engine marketing model.

SEO Advantages Focus on Summary

1, the Searcher Trust degree is high, compares to the auction advertisement searcher to be able to trust those to have the natural rank site. Because I think a lot of searchers are starting to have a certain rejection of these bidding ads and a product good why do the fixed thinking of advertising, for this compared to the artificial bidding ads, searchers will be more trust by natural optimization rankings of SEO site.

2, SEO is also more conducive to the enterprise's online brand building, with a stable natural ranking can be in the industry and the user's trust. Users of the natural rankings of the site trust, naturally can for the enterprise's online brand building a lot of color.

3, low capital investment, do not worry about their own bidding ads will be malicious click of the opponent.

Summary of competitive advertising advantages

1, can quickly get rankings, the effect can be said to be immediate. Of course, adjustable degree is also relatively high, enterprises can be based on the level of investment to get different rankings.

2, the keyword positioning more accurate. can achieve better conversion rate of target flow.

3, the choice of key words more flexible. Compared to SEO after the keyword changes easy to drop the right, competitive advertising in the keyword changes in space, enterprises can first select a few key keywords to do bidding, after a phase analysis of what word conversion rate is high, then make a choice.

4, competitive advertising can be a certain area advertising, if you are doing local services, the auction is very convenient advertising.

How to mix the SEO and the bidding advertisement

1, the time-consuming SEO to make up for advertising

Although we know that SEO has a lot of advantages, such as cheap, sustainable and so on, but we can not ignore SEO a big soft rib, that is to see the effect needs to consume a period of time, generally speaking, a common hot key words need about two or three weeks to see the effect, If it is a hot keyword in the industry need two or three months or more, for this stage of the empty window, enterprises can choose to bid to fill the revenue ads, but also for the site to start the name number. If it is a new station enterprise can operate this way, first of those low competitive words first with SEO rankings, and then those short-term results can not see the effectiveness of the keyword to use the bidding portfolio, so you can be very good complementary, without losing orders at the same time reduce the investment in advertising, can also have a sustainable development.

2, competitive advertising can fill the keyword number of SEO limitations

Have done SEO know that we can not have a page of all the keywords are bustling, too many of the keywords will make our weight dispersed. The result is that none of the keywords have a good ranking, and may even be punished by search engines. So if you have a lot of keywords, how do you deal with them? We can borrow from the auction advertising to deal with this problem, we know that the use of PPC ads do not have the limit of the number of keywords, as long as you invest enough, then you can let this one page to get multiple keyword bidding rankings, This is to make up for SEO optimization keyword quantity limitation of shortcomings.

3: Holiday can be sacrificed to the effect of faster advertising

In the last 11 Singles Day, we have seen Taobao has a year shopping feast, Taobao double 11 to create 19.1 billion myths let us not very shixi, festival marketing activities are enterprises can not ignore. For companies such as Western Valentine's Day, Christmas, Dragon Boat Festival, and so on are the prime time to increase sales. At this stage, if we still limited to use SEO to do search engine marketing, I think it is difficult to see the effect in time, and the use of time-sensitive advertising can solve this problem, get more lists.

4, the site is down right, competitive advertising can hold live business

Do SEO will inevitably encounter because of search engine algorithm update or misoperation caused by the right to drop. Drop the right to lead to lower or disappear keyword rankings for business and online brands are not a small blow, and when our site was reduced, we can borrow by bidding ads to hold business. Because the search engine generally will not permanently punish a site, we can wait until the site out of the search engine's "small black House" and then reduce the investment bid advertising, so you can reduce the loss of enterprises.