The advantage of the soft paper marketing

Absrtact: The Age of our lives is an era of information flooding, communication and interaction. The mutual flow of various information channels and the radiation of the media keep narrowing the distance between you and me. Even in the depths of your boudoir, also in the use of mobile phones, computers and other equipment to receive all kinds of letters

The age in which we live is a time when information is flooded and communication is interactive. The mutual flow of various information channels and the radiation of the media keep narrowing the distance between you and me. Even in the depths of your boudoir, you are always using mobile phones, computers and other equipment to receive a variety of information irrigation. The word "information" is increasingly sensitive to the progress of socio-economic transformation today, the explosion of energy, in the fiery electricity business competition, "information warfare" is the focus of the dispute between the two sides, who won the "information war", who can grasp the source of information dissemination, in the competition to grasp the advantages. As a result of the hot rise of traditional paper advertising, and bring a wide range of influence, more and more people into it, a lot of money to throw it. However, things are full of contradictions, the traditional paper media advertising in the great advantage of the same time, high costs, the effect of halving, blocking the spread of channels, the rapid development of economic technology and people's aesthetic needs and other weaknesses constantly exposed. Then there is a new way to share the advantages of traditional paper media, especially some small and medium-sized enterprises can also use, so many people think of the soft wen marketing.

For the definition of soft marketing I will no longer wordy, is the form of soft text, through the network, newspapers, magazines and other media to disseminate information about enterprises, in order to achieve corporate brand promotion, sales promotion of business purposes a marketing approach. Today's small series mainly talk about the feasibility of soft marketing.

From the economic point of view, soft marketing than traditional paper advertising cost is much lower. Traditional ads randomly cast a teenage ad or half version of the ads, the price is tens of hundreds of thousands of, still remember the Ministry of Railways sky-high promotional film << China Railway >>? Only 5 minutes of film has invested 18.5 million. Although there are some corruption, but according to the film insiders revealed that the actual production of promotional film (including tax) also has 6 million or 7 million. This is such a high cost. Small and medium-sized enterprises have the ability to do a corporate promotional film. Compared to soft marketing, focusing on creativity and strategy, input no wonder there is "soft creative planning fee", "soft writing fee", "soft paper release fee", and so on, if the use of contributions, forums, blog for Soft Wen, plus the top sticker fee, several links to add up the cost is very limited. Even, have the ability of you can package soft text planning, soft writing and soft text release, to achieve free and efficient publicity, so from the price of soft wen advantage obvious.

From a technical point of view, traditional paper advertising to build can be said to be a large number of human, material, technology in a collection, less and miscellaneous, need professional people, equipment and technology for its services, production cycle is long, basically summed up as one-time consumable, and interlocking, scalability is poor. and soft wen Marketing from the technical speaking is very simple, one is the soft writing, one is the soft article release. Soft writing is to write excellent soft wen, soft text release is to write the soft text through the media platform to send out, you can choose free submissions, forum posts, blog posts and other ways can also choose to publish to the well-known media and local portals. Today there are many special platforms for you to plan, but also save a lot of trouble, efficiency is higher. Simple operation, easy to start, very suitable for small and medium-sized enterprises operating funds, technology is weak characteristics.

From the social point of view, first, as people's aesthetic requirements, people to various advertising has produced visual fatigue. Second, the traditional paper advertising simple, vulgar and the more people will not be seen. At the same time with the paper media advertising in the timeliness, information on the disadvantages revealed no doubt. The public's access to information is gradually moving closer to the Internet. As a new means of internet marketing promotion, soft-text marketing fully combined with products, consumers and Internet channels, and with the help of the Internet accurate social media role, through the specific concept of the demand, to put the truth in a way to make the consumer into the enterprise set the "Thinking Circle", and by virtue of their fast, quasi, ruthless characteristics, In the dissemination of a large number of information at the same time, but also the shadow of the enterprise deeply rooted in the hearts of consumers, realize the enterprise, consumers and the media mutual benefit.

Finally, the small set of soft marketing, from the details of the capture of the consumer mind, the small cost effect. is a modern enterprise marketing promotion of a strong heart needle, for small and medium-sized Enterprises is a big enterprise potence important means, do a good job of soft marketing, enterprise promotion do not worry.