Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
the following in a concise language to describe the three stages of the site operation of the core content, we leave you more time to think!
First stage: the website brand
1. Overall operational aspects: the site is in the initial stage of entrepreneurship, to start brand awareness as the goal, to quickly establish support brand operation of the basic work for the focus of the operation.
2. Website platform aspect: the excellent website platform is the brand Foundation, according to Taivi's successful experience, the outstanding platform can make the entire brand process advance 20% completes the task. Website platform includes:
A, website platform planning in line with site positioning;
B, the Web site design elegant, with international characteristics;
c, Web site function easy and fast, in line with customer needs;
d, website content and information rich, valuable.
3. Website promotion aspect: The brand target takes the short-term goal as the main, must guarantee your goal to have 80% chance to complete successfully. Specific points of attention include:
A, the goal must be achievable (enhance operational confidence);
B, pragmatic integration of available resources (talent, capital, time. ）
C, System planning (what stage to do, the idea should be clear)
D, take out the team to consider objective assessment criteria, and strive to achieve. (experienced can be quickly developed, no experience can be together to develop a consultation.)
e, scheduling and control are the most important. (Time is Goodwill)
4. Human resources: Hire a manager-level core talent, their experience and talent is the key to the whole project. In this respect, bold appointment and decentralization, give long-term personal return the most critical, specific content, please see "Entrepreneurial Web site operations."
5. Company management: The prophase only need to establish basic communication process, and the basis of the staff industry management system, to avoid more system, less implementation of the situation; During the site brand, communication is more important than management. See "Entrepreneurial" Operation of the site.
6. Sales Management: A good sales incentive scheme is the basis, the daily informal communication is the means to fully mobilize the enthusiasm of staff, play its subjective ability is the key.
Second Stage: achievement of well-known website
1. Overall operational aspects: at this time the website has entered two pioneering stage, expansion, growth, occupy the market is the most important, but please keep a cool head, meticulous research, meticulous analysis, the etheric core members of the professional experience, to avoid the blind expansion caused by the time, money, talent waste.
2. Website Platform: Website Platform optimization is the key to the first phase of the operation of the problems found in system optimization, so that the overall site looks like a lean business staff, body does not have a piece of rotten meat, so that it really become a website marketing platform, so that customers and potential customers are happy to use the platform;
3. Website promotion: Continue to do the first phase of the basic promotion work, and strive with other Web resources, other traditional resources, there are large-scale cooperation, enhance the brand influence of the site [such as column cooperation, media cooperation ...] To do market research, data analysis, effective use of technology to achieve the monitoring of the site platform, the platform's data into a valuable decision data, this is critical;
4. Human resources: Pay attention to the introduction of high-quality new Blood, expand the team, do a good job of the old staff ideological work, internal promotion, external recruitment backbone personnel into the work focus to maintain the company's normal metabolism; therefore, it is the most important thing to hire a good HR manager.
5. Company management: The establishment of the company's business training system, the training system of various departments, the company's structure optimization and departmental responsibility system must be established, the company systems to improve and go to the right track, to avoid the expansion of the team to control the imbalance of the problem; Refining into a corporate culture in line with the long-term development of enterprises, can make the company truly establish core competitiveness, the status quo, the future, the introduction of new resources, should be based on this culture.
6. Sales Management: The entire sales team needs to be promoted from individual to overall combat, so it is necessary to recruit or promote the Sales Director in order to adapt to the new competition. After all that is available, it is essential to quickly transform personal sales experience into an excellent sales model that conforms to this site, and good models are copied, Can let the site quickly occupy the market.
Phase III: Winning core website competition
1. Overall operational aspects: at this time the site has been successful entrepreneurship, the shareholders to create a maximum profit as the ultimate goal, in order to overcome other competitors for the term, to make good new market or new areas of development [including their own investment, mergers, equity, joint ventures ... etc.].
2. Website platform aspect: High level competition characteristic, site platform is an important competitive area, at this time the platform needs to be the competition generated resources effectively integrated on the platform, so that the body stronger; In website marketing, we should highlight the cultural characteristics of the site, so that the body's content more rich to retain potential customers, attract new customers, form the core competitiveness of the website platform. For example: Sina successfully set up the characteristics of its network media culture, Alibaba successfully set up its network businessman cultural characteristics ... Wait a minute.
3. Website promotion: The website promotion has entered the professional standard, at this time the successful promotion pattern summary, and continues to implement; but it is likely to be based on the company's new market expansion of the immediate promotion strategy, so the site to promote more often do homework, when the spirit of full effort is more important.
4. Human resources: Maintain a good high and common talent wastage rate, for the company's staff to establish a good career planning, fully mobilize the creativity of the staff is the focus.
5. Corporate governance: The system and implementation of corporate governance is a difficult problem, the organization is big, how to maintain flexibility is the key, at this time should let the third party consulting company or training institutions to work together to maintain the benign operation of the enterprise.
6. Sales Management: In the second phase, we have a mature sales model, at this time more critical work is to continue to optimize the model at the same time, ready to surprise new markets or new areas.
