The development of county-level portal forum and some experience of advertising

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Local forums because of its clear positioning, through reasonable operation can occupy one side of the market, in this market for intensive cultivation, access to users and profits. As we are familiar with the Hangzhou 19 floor, Xiamen small fish nets are in the local forum development wave emerged in the success of the example, it is in such a successful case inspired, I also in their successful years after the vision of their own county.

The reason why I chose County, one is because I do not have enough experience and resources to operate a larger range of local forums, second, because I live in the county in all aspects of the situation are very understanding, all kinds of interpersonal relationships are available valuable resources, after some consideration, I decided to develop the county-level portal forum to achieve the "practiced" purpose , and then consider the expansion of the city-level forum and take the development road of "the city surrounded by the countryside".

After more than a year of development, the Forum has entered a period of stable development, through the initial promotion and the medium-term profit model groping, and now finally able to "small famous" in the local, and can bring a good profit for themselves, for the county life is also a pretty good income. In the process of development, I often come to A5 learning all kinds of experience, to learn from others, today I also borrow this excellent platform to share with you the development of the Forum, especially the business ads in the accumulated experience and experiences, I hope to help later.

The development of the Forum: the Way to promote

For a new forum, the user is the core of all elements, how to quickly get users and cultivate their habit of the forum is my first priority.

First of all, must be from their friends and interpersonal relationships, first let them become my supporters, flame, both get their support, but also let them to their friends to introduce;

Second, the combination of their own physical stores, my shop is mainly computer assembly and maintenance, and then printed a promotional card, in order to provide customers with computer installation or maintenance services, homeopathy also issued to them, and to introduce them, let them a lot of support;

Finally, by virtue of the friends I know, I boldly put the forum development closer to the "official", on the one hand, to help establish a positive image of the forum, on the other hand, can help the forum to obtain more promotional resources. I through friends to the county government propaganda department, in the Forum to open up a special plate as an official exchange zone, the official activities of the information are released in time to maintain the positive image of the forum, play a role in communication between the Government and the people. Later, in the official activities of the publicity materials, I asked them to add the forum information to enlarge the effect of the promotion, but also to help the forum to establish a professional image.

Proactive and prepared: a profitable approach to the forum

As the only portal forum in county, in the establishment of the image and Word-of-mouth, the next profit model is very clear, that is, pull a variety of potential business ads, after all, in this market, when the forum became everyone's talk, in the pull ads we have more confidence and attractiveness. When I pull a potential business ad, I usually take three steps:

The first step is to collect, organize and filter the business information, the county seat of a variety of business information are collected and sorted out, from which it is possible to put online advertising business, in general, these businesses face the customers have the habit of surfing the internet, such as fashion clothing for young people stores, beauty salons shops, supermarkets, bath centers, These businesses are generally not bad money, and often hold a variety of promotional activities, need publicity.

The second step, prepared to use sincerity and strength to impress each other. The business according to the possibility of placing ads after the ranking, to find these merchants to talk. Before going, they have to spend their minds to do preparation work, absolutely can not fight unprepared battle, otherwise not only can not pull ads, but also reduce the forum in the eyes of the business image. The preparatory work mainly includes some data of the forum, such as the number of users, user activity, user characteristics, the number of posts, the current popularity and visibility in the county, and then is the mode of cooperation, for different businesses to design targeted advertising mode, and provide a reasonable price, in the price can be used in the consumer psychological characteristics, Offering offers that allow businesses to compare and choose, making it easier to broker deals.

Third step, tracking monitoring ads, so that businesses feel the results. To allow businesses to maintain cooperation with the Forum in the future, we must also consider how to make them feel the effect of the forum ads, not just like slaughter passers-by just do once, so the long-term development of the forum is undoubtedly a harm without a benefit. This needs to be in the advertising design of some thoughts, let the forum users to provide the forum with the merchant prior agreement good discount code, or let users need to come from the forum in the consumer times, so that you can let the business see the effect of advertising, enhance the confidence in advertising, so that they can adhere to long-term cooperation. This article by Nantong Decoration company http://www.ntyzf.com/original first, reprint please keep the source!