The dilemma of SEO industry

Talk about so many SEO tips and arguments, but honestly, SEO industry is not good, especially in China's current environment.

The first thing to be confronted with is the confusion of customer perceptions and high expectations.

For a variety of reasons, most customers seem to think that search engine optimization can be seen in a month or two. Many people only look at the immediate interests, hope that the site traffic can quickly increase, rather than focus on two years three years, or even five years 10 years of effect.

Not to mention that some people equate SEO with cheating.

It is very difficult to convince the client to establish the correct concept, and to confront the whole social environment.

Second, some specious SEO practitioners are constantly messing with the industry.

A variety of wrong information, ranking to ensure that the price of services dropped again, the use of cheating means or garbage means, these undoubtedly aggravate the whole industry and social perception of the disadvantage.

Seriously do SEO companies, in fact, it is difficult to fit the http://www.aliyun.com/zixun/aggregation/17721.html "> price competition." So many sites claim that hundreds of blocks can be a keyword, how do you explain to the customer that you received tens of thousands of or hundreds of thousands of is reasonable?

SEO industry itself has limited the characteristics of the SEO company's development.

So far, I still do not see a good way to make SEO services scale, automation, and even the flow of water is very difficult.

SEO work relies heavily on experience, and search engine algorithms are constantly changing, each site, each industry may require different optimization methods, to achieve automation is very difficult.

Some companies try to carry out a certain amount of water, there is someone to do keyword research, establish links and so on. But sometimes, if these special to do a certain aspect of the SEO overall knowledge is deficient, he is responsible for that part is not easy to do.

Also some companies often face top SEO personnel job-hopping risk. In my observation, do SEO people seem to have a natural entrepreneurial tendencies, when he fully master the search engine optimization technology, often want to start their own business, do their own website.

All this has caused the current Chinese SEO industry predicament, the dilemma is not certain individuals and companies can change. To survive and develop in this industry, it takes a lot of effort to actively explore different business models.