The enterprise website constructs the station to fully consider the customer

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Enterprise Website construction site early, need to take into account a lot of factors, not to say that the design of a site after the online will be someone to visit, and visitors will like your site, on your site to find his needs information. For corporate websites, how to plan site visitors and content is the most important work.

Site content and function modules are the basis for the realization of the purpose of the website, is the website for product promotion, brand promotion customer service and to achieve sales of an important carrier. Web site Content Selection and functional module settings must reflect the enterprise network marketing objectives and fully consider the customer

User experience.

One: Visitors to the website

1: Determine the main access object of the Enterprise website. Corporate Web sites typically include corporate customers, potential customers, business partners, investors, and so on. Enterprise Web site access to determine the object should be based on corporate network marketing objectives to determine, not only to determine the site's access to the object, but also to determine the status of these objects in the Web service, so that the site focused on highlighting the customer's concern for information and services.

2: Analyze the requirements of the Access object to the website. Different audiences differ in their requirements and expectations of the corporate web site, and their importance to the enterprise varies. Generally speaking, the main visitor of an enterprise website can be divided into direct users, distributors, suppliers, competitors, etc. and direct users and distributors are the company's existing customers and potential customers, but also the content of the site should be focused on the object. As for the suppliers, most of the information issued by the main, so it is not the main content of the general corporate Web site. The purpose of the competitor's visit is to understand the new trend of the company, or the level of the design of the website, whether there is a place to learn from, for this, in the site design and content display this piece should also be properly guarded against, not to allow competitors to come home.

Second: The content of the website

1. Website content and Function module screening. The content of the website is the main information that the website wants to pass, at present most of the website is in the content choice aspect to have the thousand network side, the information is obsolete and so on. Enterprise Web site in the content selection, if you can consider the following issues, I believe that the content of the site and function module settings will have a good effect.

(1) What groups are the main visitors to the corporate website?

(2) What information does the website visitor want to get from the website?

(3) Is it possible to communicate online with visitors to the website to answer their inquiries?

(4) What is the most important content of the corporate web site and what is necessary but not important?

(5) Where should the content of the website be placed in order to be more suitable for the visiting habits of the main visitors?

(6) How to determine links between the content of the site so that these links to make it easier for visitors to access information?

2: Website column design. The website's column design is to the website all displays the content classification. Good website column design is very important for site users to easily find the information they want. Therefore, the Enterprise Web site in the column design should not only consider the enterprise in the information display focus, more important is to think how to enable customers to access information conveniently. Before the website is formally designed, the designer should plan the form of all the column words of the website first.

3: The layout of the homepage of the website. The homepage design of the website is very important. The design of home page directly affects the first impression of enterprise customers in the network. The content and function design of the home page is the Enterprise network Marketing function localization, the target object localization embodiment, the website homepage content should be the enterprise network Marketing most needs to display the content, also is the enterprise customer through the enterprise website most wants to obtain the content, should put the customer most concerned content on the enterprise's homepage. Website Construction http://www.56dr.com