The five major killers that can not be neglected in the initial stage

Many friends of the new station after the introduction of a variety of problems, such as the site is not included, snapshots for a long time does not update, and so on, each new station encountered the problem is not exactly the same, but the essence is the same, did not get the recognition of the search engine. Why is this happening? Dream of a new station of the birth, as a candidate to get the search engine the trial and appraisal, in the trial period of the following aspects are very important, will directly affect the new station included and later weight distribution, the following five aspects is the new station more prominent high hair situation, the dream Dongfeng is called " New station deadly Five Killer ", and for you to analyze the severity of the relationship and harm:

The website structure is unreasonable

Harm degree: ★★★★

It is recommended to use a clear classification, such as home-category column-content page tree structure, so that visitors easier to understand, search engines are easy to crawl. And to make a robots file, tell spiders which pages can crawl, which can not crawl, improve crawl and collect efficiency, the site should be fully tested before the online, to avoid dead links and wrong links, so that the search engine that you are very professional.

Second, frequently modify the site title

Harm degree: ★★★★★

This is the new station of the big Taboo, in the Web site before you must locate your own website title and keywords, online can not be changed at will, change the title of the home page is very serious consequences, the search engine that your site is not accurate or position is not firm, light down the right, weight is not included or deleted included, This is a major cause of the death of many new stations.

Third, the content update is irregular or the quality is too low

Harm degree: ★★★★

Original content is very important, high-quality original content will let search engine think you are very dedicated, think that your site has value, and assigned to you a certain right to shine and rank, conversely, if your site content highly duplicate value is very low, is unable to gain recognition and trust. In the updated content of the time to pay attention to the timing of the update, this is like working on time to work attendance, if the content update irregular, will lead to a snapshot of the site is also irregular.

Four, the outside chain grows too fast

Harm degree: ★★★★★

The new station can be a small amount of outside the chain, and the chain to pay attention to the relevance. See a lot of friends eager to get ranked, new station on the line after crazy hair outside the chain some even use mass tools, this is not in line with the search engine logic and algorithms, the new station is not outside the chain and vote not, but too much of the chain will let search engine mistaken for the wrong pull into the blacklist, it is difficult to turn over, which is a lot of new stations killed another common reason.

V. Web site Space instability

Harm degree: ★★★★

Stability is a prerequisite for the development of a website, search engine is also an important indicator of new stations, if your space instability often failure, the impact of normal access to the site, light into the sandbox to extend the observation period, the situation will be directly removed from the database, so choose a high-speed and stable space for the new site is critical.

The above is the new station more common problems, but also many new stations killed five main reasons. So a new station to stable and healthy development, first of all to have a stable space and correct the content of the keyword positioning, and have a good site structure, adhere to regular regularity to increase the original content of the site and stabilize the appropriate amount of growth of the Web site relevance outside the chain, adhere to only to the site is included This smoothly through the search engine trial evaluation period, for the next step of the site to lay a solid and good foundation.