The longer the keyword the more accurate

Summary: Everyone's search habits are completely different, the key words will be very divergent. We cannot arbitrarily conclude that a person who searches with a washing machine must not be a potential user of a washing machine, but the keyword does not tell us that he is looking for a washing machine.

Each person's search habits are completely different, the key words will be very divergent.

We cannot arbitrarily conclude that the person who searches with the "washing machine" is not a potential user of the washing machine, but the keyword does not tell us whether he is looking for a professional washing machine, whether it is necessary to have information about washing machines, or to seek service information for the washing machine at home.

If you want to advertise, your marketing motivation is best positioned for branding, not for sales leads or online deals.

Brand promotion is suitable for large enterprises or new products to expand the popularity of the market strategy, for small and medium-sized enterprises, should be to dig the most accurate keywords direct advertising to obtain sales leads.

More and more people are aware of this search technique: The more information you use, the more likely you are to get the results you want.

In turn, for businesses, the more information-rich keywords, the easier it is to judge the search motivation of searchers.

Home appliances is a very competitive industry, so many brands are also concerned about the search bid promotion. But it's really bad to study their keyword-dropping strategies.

Here is an example of the word "washing machine" mentioned above. I used Baidu search on August 10, 2010 to find a full 10 put on the left bid ranked advertising companies, including many like Haier, the United States, small swans and Samsung such large companies, but also include such as Jingdong mall, such as the well-known online shopping malls and washing machines to join the store. But when I use the "drum washing Machine", "drum-type washing machine", "wave wheel type Washing machine" search, incredibly did not see one of the ads on the left of the list of keywords. Continue to use the "drum washing Machine Price", "drum type washing machine size" To do keyword search, there is no keyword left rank ads.

Obviously, if we want to find the consumer who buys the washing machine now, the searcher that pays attention to the model, price, size information, more likely is the potential purchaser, but to these potential buyers, the home appliance giant did not plan the accurate search marketing way, cannot but say is a regrettable thing.

In turn, we look at those Taobao shop long, in order to let others search their own, they are hard to accumulate, piling keywords, such as * * new, short-sleeved T-shirts, men, T-Chao people, self-cultivation, Korean version, round Neck, special, TX016 and so on, let the person amazing. Can not help but say, many big enterprises are not as good as a Taobao store long think more.

Key words that will at

Why do many people choose a "washing machine" instead of a "drum washer"?

This question has been let me baffled, until one day a friend to me to ask Baidu Word segmentation technology, I just suddenly dawned.

Many friends do not understand the search engine's definition of keywords.

I am in the domestic a well-known child calcium supplement drug manufacturers to do the promotion, encountered a similar problem, at that time, some people think that as long as the "calcium supplements" This keyword, then "children calcium", "Child calcium", "children calcium" and other keywords will automatically cover.

In fact, regardless of which search engine, these words are independent of the key words, to put ads, you have one by one, not including relationships.

I still remember the customer's surprised expression: "according to this, the keyword is not endless, search engine must find us how much money ah?"

Not only that, in the minds of people think is a keyword word, in the search engine is considered to be two words of the situation is very much. Like what:

Laser Cutting Machine

Laser Cutting Machine

Laser cutting equipment

Laser Cutting production line

......

These words our human brain to judge should be similar to the meaning of it, can be in the search engine, is a completely different keyword, so will also show the results of the search rankings are not the same.

I once asked a client to do a brainstorming: "How much does ' company ' mean?"

The answer is much more unexpected: companies, manufacturers, units, factories, suppliers, manufacturers, enterprises, limited liability companies, Ltd. and so on. These are the company's key words, if you want to do search marketing, you have to consider whether to put into the category.

Keywords need to be grouped

A lot of friends in the local city service industry have asked me: I open a barber shop in the area, or run a restaurant, there is no way to consider a search engine such as Baidu or Google?

Of course.

For Google, it provides a model for placing in a designated city area, where you can designate an area in your city, such as a circle within a 30-kilometer radius of a landmark, to which you will be able to see your ads. However, the definition of an IP is not part of a region, there is a large technical error.

For other search engines, such as Baidu, the smallest unit is the provincial level, which seems to be a problem for the service industry operating in the local city. In fact, as long as a little thinking, with the combination of keywords can be easily resolved.

To engage in catering industry friends For example, I used "Wuhan to eat" as the original keyword in Baidu search, and then in the search page at the bottom of the Baidu recommended "related search" keywords continue to search, digging down, I get the general keywords:

Wuhan Food Discounts

Wuhan Station to eat

Wuhan Special Meal

Places to eat in the south of Wuhan

Places to eat in Wuhan

Places to eat in Wuhan

Wuhan to eat

Where to eat in Wuhan is cheap

Wuhan Couples Eat

Wuhan Optics Valley to eat

Now you may understand the combination of key words? Only in Wuhan talent will add place name to search, only in Wuhan Optics Valley talent will search "Wuhan Optics Valley to eat". If your restaurant in Wuhan Optics Valley, may wish to consider such geographical combination of keywords: "Wuhan Optics Valley Western Restaurant", "Wuhan Optical Valley near the Western restaurant good" and so on, this is tantamount to restricting your place to put it?

Along the way, you can actually find more keyword combinations. For example, in the equipment procurement industry, I would like to analyze such a combination of keywords: "Device name + quotes, prices, inquiries, inquiries," because this keyword searcher is the intention to purchase customers more likely.