The monthly traffic analysis of Zhangjiajie tourism website

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Zhangjiajie Tourism Network: is one of the earliest tourist sites in Zhangjiajie, Zhangjiajie is the largest travel information and service providers, the current site daily traffic in 5K or so, is the Zhangjiajie flow and rankings are very high site, is now through the analysis of the site traffic ranking screenshot (October traffic), summed up some personal ideas, Hope that you can build and modify the site to help, view the site to see this article, easier to understand.

Overall click Rank: (replace the URL with text)

1. Tourist routes

2, Zhangjiajie weather forecast

3, Zhangjiajie Attractions ticket prices 2009-year update (article)

4, line: Classic trip to Zhangjiajie, Emperor Mountain, Baofeng/Huanglong, Phoenix Ancient classic 4th tour

5, Picture: Zhangjiajie Forest Park Pictures

6, Zhangjiajie ten beautiful attractions

7, Line: Zhangjiajie Phoenix 4th Tour

8, line: Zhangjiajie Huanglong cave Baofeng 3rd Tour

9, Travel Map

10, line: Zhangjiajie Huanglong Cave Baofeng 4th Tour

11, Attractions Tickets

12, line: Zhangjiajie Phoenix Ancient city

13. Hotel Reservation

14, Picture: Phoenix Ancient city pictures

15. Question and Answer system

16, Attractions Tickets

17. Photo Gallery

18, line: Network Popular Pure play

19, Zhangjiajie top ten tourist routes

20, Pictures: Tianmen Mountain pictures

21, travel guide

General Analysis:

1, from the quantitative point of view, tourism routes and specific tourist routes accounted for a high proportion, basically to achieve the tourism website main push line products target, the site in the prominent position of the content, are specific travel routes, but their rank overall is not high, the individual think is the line name lack of attraction, line name display incomplete, The line shows too dense.

2, hotel Reservation is another key direction of tourism site, but Zhangjiajie Tourism Network Hotel Section flow ranking is not good, personally think is the home page of other content more, resulting in guests attention is not placed in the hotel this piece.

3, conference travel, car rental services, these 2 sections, in the home page has a large number of locations and content to prompt visitors to enter, but the number of clicks is not at all, resulting in too much of the location and the waste of the Forum. Generally like the conference tour such columns, is really come to organize, attend the meeting of the talent will go to click to browse.

4, travel news and question answering system, update faster, so the flow on the ranking, is not likely to list.

5, the number of clicks from the driving tour is also very small, do not drive tourists and ordinary tourists, like the need for lines, hotels, weather forecasts and other information, and do not need a website specifically set up "self-driving travel" theme to classify?

6, just from the flow ranking, Phoenix City has always been a focus of tourists, including the Phoenix ancient city and the Phoenix ancient city of the introduction of pictures, traffic is very high, hope that the site to improve the importance of the Phoenix ancient city, more to put some of the ancient Phoenix and the information and content.

7, such as "Zhangjiajie Top ten tourism lines" such as product-guided articles, sometimes more than simple lines and products, more attractive, in the construction process can be considered to add some such columns, used to display such articles.

8, all to the website user as the center, according to the flow direction to do the website further modification, may obtain more user's approval.

Website navigation bar Traffic Ranking Analysis (single analysis navigation bar flow ranking) can be learned:

1, visitors to the various modules of interest, the line is still the most favorite place for tourists, visible tourists need to travel, need to see the tourist routes to enter the site.

2, hotel unexpectedly, in the navigation bar to be located in the four, can be seen simply booking hotel visitors, not Zhangjiajie Tourism network's main business.

3, scenery pictures and travel strategy, as the map, ticket, tickets, whether this is because of "practical" reasons, maps and other practical tools, the real interests of tourists have a great impact, of course, they are concerned about the direction, I hope to do tourism industry site friends pay attention to this problem, Practicality is an important factor in the success of website construction.

Specific page hits ranking analysis (Analysis of specific page ranking):

1, the weather forecast and the ticket price these concrete pages link, may even surpass the specific traveling line the page, the visitor to the function, the website practicality pursue is obvious.

2, the line accounted for 6, connected with the line, also accounted for a part, and the position is compared to the front, travel routes recommended, but also need greater promotion, because the line does not rank first and second, even consider using a more beautiful picture or description to guide guests directly into the product page, in addition, The route contains the ancient city of Phoenix, tourists prefer.

3, like the top ten scenic spots in Zhangjiajie, Zhangjiajie ten line rankings .... These are guided articles, the effect is significant, the number of clicks is very high.

4, the picture categories are very high, in the Zhangjiajie tourism network, the picture is not a lot of use, most of the "finishing touches" of the effect, the use of visible pictures of the method worthy of attention.

5, the weather forecast is always a place of great concern to tourists, Web site can be considered in the weather forecast page, recommend some lines, such as: the most suitable for the line of sunny travel, rainy day which line, etc., the "weather forecast" "Tourist line" of the 2 favorite columns of tourists together, may receive unexpected results.