The process of keyword discovery is the key to enterprise project management

Summary: Keyword discovery process is the key to enterprise project management, because it forms the brand information of a large website or a corporate umbrella under the Multi brand site search and social cornerstone. This process is similar to the keywords found on smaller sites but

Keyword discovery process is key to enterprise project management because it forms the cornerstone of the search and social networking of brand information on a large web site or a corporate umbrella under a multi brand website. This process is similar to the keywords found on smaller sites, however, the difference in size makes the process more complex.

There are three key business keywords found ready when you need to take steps:

The customer enters your keywords and the content of the research into the social voice. This will ensure that your Web page content is relevant and timely for users looking for solutions.

Identify the most relevant pages for those keywords.

Determine what landing page is likely to have the strongest impact on tourism consumer rights, or be in need of content changes and/or comprehensive overhaul.

Keyword Mining

As every experienced SEO knows, relying on Google to challenge the combination of Google's keyword tools is not enough. Not only is it a limited data source, but if everyone uses Google keyword tools, then you have to differentiate yourself from the competitive opportunities limited.

You need a tool that integrates many other "sources" for good, such as YouTube, Twitter, Facebook, competitive pages, link hubs and your paid search ads. Combined with other data sources, including society, is becoming more and more important, and we will continue to see social signals play a greater role in SERP.

While I can't say all the keywords found in the product's data source, it seems to force SEO to integrate various social resource APIs. It also appears that their products support the classification and filtering function to help manage a large number of keywords, which is important because the organization is key to discovering processes for enterprise keywords.

Suggestions from the keywords of social resources

Adding keyword advice from social sources such as Facebook,twitter and YouTube helps ensure that your target audience uses the same "jargon" as your product or non-brand in the industry.

For example: I am reminded of a dialogue with their SEO management of large PC manufacturers that are trying to help one of their PC models to identify the best brand-specific keywords. High query volume keywords such as "laptops" or "desktops" are too broad to provide them with any other PC model differentiation. As part of his research, search engine optimization managers are online to see their customers (people who bought this particular model) refer to this product.

Surprisingly, he saw many modified this computer to run and store their home entertainment media. This is a new application of the model, and he doesn't even know until he looks at "The voice of the customer" to understand that his target audience refers to this product. Immediately, he put this information to help craft the product page will be like the PC Media Center], which gives him a new search keyword for the product.

Keyword suggestion Video

Video can improve your listings, increase participation and improve conversion rates. Business organizations can tell consumers what they want to know about their products in real time and in the most appealing, knowledge-based way through video. Not only that, the video results are effective because they include thumbnails in the serp to grab a search for real estate and attract eyeballs.

Make the search crawler understand what video, embed related product information in the video.

Provides a descriptive title for the video, according to the H1 title of the page.

Add video meta data, such as video length, video size, video thumbnail and video conversation content (video text).

Add a keyword to correspond to a video of the keyword for that page.

The opportunity to create videos on all major products is increased online.

Target long tail keywords that produce significantly more traffic and a very targeted audience.

Create a video site map that describes all the videos embedded in the site to help Google discover and Index each video.

The videos embedded in the website should have SEO-friendly, neat URLs, including video format file extensions related to video (i.e. flv,wmv and AVI).

If your goal is to create a video on a specific theme, you need to focus on YouTube's keyword discovery rather than Google's keyword tool recommendations.

For example: YouTube provides keyword advice in a way similar to Google AdWords tools. Creating a video page will help you learn how to optimize the page for people who specialize in searching for videos.

T's iphone 5 campaign. The term [IPhone 5] in Google keyword tool advises users about Google search information, around price, speed, specs and accessories etc for YouTube to look for keyword suggestions, however, return results of comments, parody and unboxings around (a popular video gadget enthusiast between products from packaging, Along with accessories and instructions), showing the unveiling.

When creating a video of your product, you should be aware of the differences in how Google searches with other media like Youtube,twitter and Facebook that they may have different searches

Consistency in HTC

You also have the ability to focus on your company's Twitter and Facebook feeds that can help your company on two Web pages (SEO) and social channels to ensure consistent marketing information.

Click to download large image

Similarly, SEO and social come together in your marketing information content consistency is critical.

Page mappings

A page based SEO approach, rather than a keyword-driven approach, is often used to target the most appropriate keywords in your important pages. The page-based approach requires all search engine optimization to target keyword page rankings to influence factors of analysis, and then optimize those factors. Focusing on page-based keyword optimization can help you find the most important pages quickly and conveniently. Identifying the right keyword is the first step, and then, in this process, the most important URL matching keyword is next.

You must be able to work on your site to help the page perform the Audit Recommendation URL (page) is a candidate for each newly found keyword optimization.

You must also be able to call out content that is light when needed, and creating new content is necessary.

Content revelation

Today's search engine optimization process is still focused on keywords and pages, but it also needs more, especially when we begin to focus more on content marketing. SEO managers should think about pre production, what they need is content creation process, SEO technology injected into marketing and site strategy before and during the creation of part of the content.

This process will help to pull out the creative ideas of the new content and identify the gaps in the content. In a recent article in his citation and symbiosis-the next big thing in search engine optimization, Harris Bacic said, I agree ...

"Symbiotic not associated with two sites altogether." In contrast, symbiosis refers to certain phrases-or more specifically, important keywords-that come close to each other. This important keyword is closely related to the development of links and relationships, and Google as an important search engine factor is understandable. “

It is worth mentioning that creating high-quality content on the web-content and social redemption value-is an important asset to move forward.

Marketing Department input

Allow paid search marketing, social marketing, product owners, offline marketing and buyers to see your keyword data and provide input that will enhance your marketing information consistency and help provide quantifiable metrics that should be focused on the most terminology or concepts that give the consumer/end user's needs. Your most important quantifiable metric will be the amount of query from Google keyword tools.

Most keyword tracking software tools provide this metric as an indicator of the needs and needs of the content. Software to run content audits and hack into their "about" the page is targeted in search engine optimization for another valuable, quantifiable metric.

Keyword Management

A unique challenge to enterprise solutions is the large number of keywords and management of these keywords "ownership". This is the entry for keyword management. Think of a company like Intel. It can be said that their site has a large number of pages that need to be addressed to the keyword [processor]. Almost everyone, right?

But if each page targets long-term Yahoo and Bing, Google may only allow one or two pages to appear in Serp. This means that thousands of pages have missed their mark and will not show up on the key terms of the non-brand.

Establishing a "keyword governance" level or keyword "quorum" is the first step. It is a process for different stakeholders in the company to determine who has every key term. This allows different groups, focusing on other keywords to create a larger "blanket overlay" of the total number of keywords actively targeted at their plans.

Keyword search tool for enterprise search engine optimization

Due to the large number of such tools available, I apologize in advance if your tool is not included in this short list of instances. This means that it seems logical to share my knowledge about a few keyword tools that allow you to take this further study if you like. : I have not received any SEO tools mentioned in this article for sales revenue to consider several of the above key points, such as keywords mining, mapping and content inspiration, there are several tools that emerge in mind, but again, this list is not exhaustive.

Keywords found in many different search engines from around the world search queries and found that people are looking for and search terms that generate the most traffic to provide a huge database. The tool claims to help you expand your keyword list to determine possible search conditions that may not always be obvious.

Force SEO provides keyword list keywords found automatically launched, the system will check the competition pattern, social media and voice of the customer keyword found in the traditional search data source. The tool claims to collect metrics to help make decisions around the highest-chance keywords. It uses the workflow to help guide users through the discovery process, and also facilitates the company landing page mapping to each target's long-term.

Semrush provides a target audience to analyze your competitor's keywords or use organic and AdWords advertising campaigns. You can collect related keyword lists and see your domain name and common keywords used by your competitors. Theoretically, use your best website to optimize keyword lists. Also Semrush provides an API for AdWord accelerators to implement into their own projects and charts. Domain names, URLs, keywords, trends, rankings reports, and allow exports.

Wordstream's recommendations and requirements provide constantly updated database-provided keyword tools. In theory, you can find your keyword opportunities in a list of keywords or analysis data drop, back to an organized keyword structure, ready for relevant PPC and SEO activities in the most profitable pockets.

Because keyword discovery is the cornerstone of brand information in an enterprise-class site, be sure to create a keyword discovery process that is conducive to social content and customer jargon to be included in your website message, making it easier for customers to find you in SERP.