The role of links is far more important than we think.

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Now talk about the site links, a lot of webmaster friends disdain, that it for the weight of the site to promote, or the ranking of the site, no effect, but after a long period of observation, found that the role of friendship links is absolutely more important than we think, today is the weekend, Baidu again a small update a bit, found that the ranking of keywords have dropped, and the drop in keyword rankings are linked to links, those sites I almost do not how to tube, the following is the ranking of www.huayiqimo.com keywords:

I don't care about the customer's website, because there are 6, 7 of customers on the website, to tell the truth that the customer is to cheat, a day only 24 hours, it is impossible to spend too much time on their body, so if every day to "take care of" those sites, will make themselves very tired, For the optimization of the customer site skills can look at my last written "SEO actual combat experience: how to easily respond to customer's website." So the top of this toy site is based on links to maintain, only occasionally one weeks, half a month to send out the chain, and so on, and now some keywords ranked down, and even fell to 100, is directly related to friendship links, today found that the links are the key words were removed, For the connection was killed, I believe no one will not be very angry, but there is no way to calmly with them to discuss add back, some do not add to find new objects.

For the role of friendship links I think can be from the following aspects:

First, the promotion of PR. Friendship links for the promotion of PR is a pretty good way, especially with their own website PR output more, although the PR to do Baidu search engine webmaster seems to have no effect, in fact, when you exchange links, some people often regard PR as an important indicator, Sometimes for a small PR and trading failure.

Second, improve the ranking of keywords. This is one of the most important purposes of the exchange of links, the importance of the need to repeat, for the optimization of the customer's website, they want is the keyword ranking, and they give you the keywords are limited, like we give customers to do SEO, is generally 3, 5 keywords, if you put those keywords to the home page, you can knot , so this is the most important factor of friendship links!

Third, can increase the weight of the website. This is very important, only your weight is high, search engines will pay attention to you. Whether it is the customer's website or its own site, with a certain weight will let your keyword rankings up, ranking more stable, so when the site has a certain weight, I rely on links to maintain!

Four, can enhance the visibility of our website. This article is still more targeted, for some specific sites and specific circumstances, will achieve this effect. For example, an unknown new station, if you can with NetEase, Sina, Yahoo, NetEase, Tencent, 3G Web site, such as large sites all do link words, that certainly to its popularity and brand image is a great upgrade.

Five, can increase the traffic of the website. This one is almost negligible, but the reason is written, because a lot of new people have a misunderstanding, think for friendship link is to increase the flow, so here serious correction, Friendship link for the flow of the promotion help very small, if the link to bring the number of IP can affect your site traffic words, There is no need for this site to exist is very questionable. In fact, I just learned to build a website, but also think so.

Friendship links is so important, so we should attach importance to it, do not easily with his some too casual exchange links, to remove our links, said that if you are not a link commissioner, there will not be too much time to play with them, so good faith exchange links are very important, The weight of the link and the relevance of the site and time is a very big relationship, like my site, some exchange for more than 1 years, was killed by the other side, the effect is immediate, so now do not easily remove the other side of the link, he is very valuable to us, even if the other side of the site can not open, to contact them is what is going on, The other side down the right, you can carefully observe a few days, sometimes the problem of search engines, for the site included down, snapshots slow, you can say is not to remove the pretext of the link, this is very normal, do not have a fluctuation SEO, no ups and downs is not called SEO!

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