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In fact, the construction station is far from our imagination so easy, there are many need to pay attention to the strategy and detail. such as domain name, keyword, directory structure and so on are all need to have the strategy. But do not worry through the following learning, I believe that one day you can become a successful webmaster!
1, the choice of domain name
I think that when you choose a domain name for the site, remember that a principle is short and easy to remember, can contain your keywords, such as my station www.0571seo.net, search engine crawling time to know that this site is related to SEO, of course, SEO if in front will be better.
2, virtual space and host selection
Buy virtual space and host, the first thing to consider is speed, because Google Google has officially put the speed of the site as a Google search ranking algorithm factor. The second is the number of IIS concurrent connections, which is the number of personal accesses that the virtual space accepts for a certain period of time. There are like traffic bandwidth, supported file types, support which components, services, etc. these are to be considered, here to say services, service is very important, if the site problems can not be resolved in a timely manner, then the consequences are very serious!
3. Title and META tags
SEO is familiar with this. The title header content appears as a link title on the search results page. I think the title generally with "keywords | keywords-website name" for the appropriate. Meta Keywords (keywords) and description (description): Identify a few core keywords and combinations, the key words as far as possible control within 3, more than a pile of suspicion. Description is a brief description of the site, to be clever to include the keyword. The title and label of each page should be independent, not all pages use the title and label of the homepage.
4, keyword strategy
Before you do the station you should think clearly what you want to do, the site's main keyword is what is called the core keywords and how to layout the long tail of the site keywords. First try to make your core keywords enough to appear in your Web page, the premise is not to have a keyword piling suspicion. For example, you can make good use of the site's domain name, navigation, image alt attributes, body content, file name, anchor text, H1 tags and so on. And for the long Tail keyword strategy is to achieve high popularity, strong correlation.
5. The directory structure and frame structure of the website.
I believe we all know that the level of the site as far as possible not more than three layers, to achieve an orderly directory structure, reasonable arrangement, canonical naming. In the name of the directory folder with keywords, Web page file name as much as possible to match the keyword, picture files also contain keywords. Important content is placed in the top-level directory. All are reasonable norms!
The framework as far as possible does not use, this is not very friendly to the search engine, use should use the Noframe label correctly, in the area contains the link to the frame page or the descriptive text with the keyword, while in the area outside the frame also appears the keyword text.
6, dynamic page static
Dynamic pages, refers to the use of asp,php and other programs dynamically generated pages, in the generation of URLs often contain the symbols, =, &,%, + and $. Although now the search engine is smart enough to recognize these, but if you can do dynamic page static, it will be more conducive to the search engine included. If you do not do dynamic page static, you should also create a site map to facilitate the search engine crawling.
7. Sitemap
The site map contains links to all pages of the site in the form of text, site map skills to please search engines, and directions for site visitors. Site map to XML format and HTML format, if it is dynamically generated directory site should create site map.
8, Link strategy
The links here include the inner chain and the outside chain as well as anchor text links. As much as possible and other related strong sites to do links, Google and Baidu are more concerned about the construction of friendship links, but the link to pay attention to "quality" and "quantity", if done good even if not to the search engine to submit a website, search engine may also give you the ranking. There is the construction of the chain, a reasonable link to the site within the structure, the same can improve the search engine's collection and the weight of the site.
From the perspective of SEO to think how to build a station, will be your future site maintenance, improve the ranking of the site will have a great help. This article by www.0571seo.net Original, reprint please specify the source!