Thoughts on reducing the number of AdSense clicks

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In the last 2 days, AdSense publishers have found that Google AdSense Click on what is the reason for it? According to AdSense observation (traditional) on the article, said that some of the webmaster has received the AdSense group "on the reduction of advertising clickable area" email. We think that the purpose of Google's move is to protect the interests of advertisers, but this will inevitably lead to our webmaster fewer ad clicks, the number of clicks on the ads to a large extent will lead to a reduction in the total income. If the number of clicks on the ad is reduced to half the original, then the total revenue may be reduced to half.

In fact, according to my observations from several sites, the actual number of clicks on the ad is reduced by more than half, from the previous 2% ad clicks to 0.8% and the revenue by nearly 3/5. This is a major blow to the webmaster who relies on the advertising alliance to make a living. We repeatedly test found that in order to 336*280 this ad unit as an example, the entire rectangular box can be clicked, and now only the title and URL can be clicked, and even the advertising annotation text could not be clicked, not to say no text of the space.

However, this is in line with market rules, sooner or later it will do so. So in this case, how should adjust?

First of all, let the website do not rely solely on the advertising alliance to obtain the benefit is the best idea. Previously, advertisers have done such a poll "Google AdSense accounted for the total percentage of your site revenue?", in fact, tell us simply rely on AdSense is not. A few days ago, ginkgo son told me that his membership of the charging site has been basically on the right track, and a number of papers DX site, the above does not need any league ads, than generally rely on advertising to make money on the site a lot better. Let the website in addition to the advertising alliance can also profit, is indeed a good way.

Second, do the alliance advertising can not only do a home, a lot of people currently only on the site to put Google advertising code, although from Google AdSense revenue is generally greater than the sum of other ad league revenue, but put Point Baidu Alliance, Ali mother and Keyrun, Lianmeng's products are also very good. That's a lot better than doing Google alone. Although the current domestic Union's unit price is not good, but a 10,000 IP station, do other alliance one months down server money is enough.

Finally, for Google AdSense This change, I will provide a few of my ideas, one is to adjust the location of AdSense units, a lot of friends before the 336*280 this ad unit always put in the upper right corner of the text, now can be put to the upper left corner of the text, This is also recommended by the AdSense group. The second is to adjust the color of advertising, after some of my tests found that the text of a lot of content page is the best to let the color of the ads and the color of the text to form contrast (in AdSense to reduce the number of clickable areas before I recommend the ads color and body color approximate), this way so that Three is the content for the king, as far as possible to do some high price theme, this point I and a lot of friends chat when also mentioned this problem, is to do the English station (server in foreign pure English station) generally have a good unit price, the benefits are also good.

This time to say this, after two days I write the article "Google AdSense restricted area." Welcome to discuss with me. My qq:8409505

Author: Cool Shadow Small What start: seodoor.com reprint please keep all the above information, thank you.

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