Three major preparations before choosing a keyword

Absrtact: SEO can be divided into whole station optimization and independent keyword optimization, but according to the author understand the current SEO market or keyword optimization, after all, a good keyword to do up, can bring a lot of traffic. But the choice of key words is not casual, select the right

SEO can be divided into whole station optimization and independent keyword optimization, but according to the author understand the current SEO market or keyword optimization, after all, a good keyword to do up, can bring a lot of traffic. But the choice of keywords is not casual, select the key words to the site later on the success of the optimization plays an important role.

Select the method of keyword I believe that we have heard a lot of, the author is also a rehash of the same, but the author this time to share is the choice of keywords before the preparation work. The author thinks, must choose good key words, must do these three work first: Analysis key word's connection, the Analysis keyword flow, the Analysis keyword competition degree. Here is a brief introduction.

First: Analyze the relationship between keywords

The choice of keyword is not blind, because we have to often take into account the relationship between the keyword and the theme of the site. But few seoer take into account the links between keywords and keywords. How to explain this sentence? The author to do a simple example, if we are to do a business station on industrial machinery, we choose keyword can not only display a product in the keyword, but also may be other machine products are written into the keyword, this time we should fully consider the key words of the link, The author of the screenshot for you to analyze:

The above key words are done very well, and the products that have great connectivity are written in. What is the benefit of doing so? The first one will let the search engine think that your site has these products, and these products are closely related, as long as one of the key words are ranked, but also good to promote the ranking of other keywords; second, customers familiar with the industry are not only interested in one of your products, In the title display key words, can be very good for customers to see other interested products, so as to greatly improve the conversion rate of the enterprise station, so it is important to analyze the relationship between keywords.

Second: Analyze the flow of keywords

This I believe is seoer will pay attention to a link, a key word flow how much determines the effectiveness of the site optimization, analysis of the flow of keywords there are a number of ways, I do not think I said, Seoer can list three or four kinds. But the author emphasized here, the analysis of keyword flow can not just look at the index, the index does not determine the flow. We cite a simple example, such as the key word "hospital", the index is as follows:

The index is high enough, but how can a person who really wants to see a doctor just search for a hospital? So the author emphasizes that Seoer should pay attention to these points in the analysis of keyword traffic:

(1) Do not blindly look at the index, index can be changed at any time, and the level of the index can not determine the amount of traffic, should grasp the mentality of the searcher, choose a more appropriate word, as above the "hospital", we can choose "XX Hospital Best", or "xx to see the best hospital xx disease" And so on, these can bring the real flow of words, so as to effectively analyze the flow.

(2) to classify searchers. A word may search a lot, but most of the time is not the real search volume, such as SEO this word, the daily estimated SEO practitioners will search thousands of times, but not really need to do SEO services to search, so it is important to distinguish these searchers.

(3) can start from the competitor's keyword. This is the most effective way to analyze the flow, the general row in front of competitors if the flow is high, we can learn from their choice of keywords, and then according to their own situation to choose one or two of the flow of large keywords, this is very efficient and useful method, Seoer can try.

Third: Analyze the keyword competition degree

The so-called, a penny a penny. Low traffic index low competitiveness will be low, it is easy to do, but the results are very poor, and the high flow of competition is bound to be very large, it is also very difficult to do, so the choice of keywords is to do the analysis of keyword competition to do this step preparation work. Analysis of competition and analysis of the flow, are able to use tools to query, in general, if the first 3 pages have many top-level domain names, and ranked in front of the site is also very high weight, then the word is very difficult to do. To analyze the degree of competition, pay attention to the following two points:

(1) to the capabilities. Especially a new station, if the blind choice of the word competition, it is the eggs to touch the stone, do a difficult, not only to combat information, but also a waste of time, energy.

(2) Analyze the competition and don't just look at the index. This and analysis of the flow, some do not index the home page will often have a lot of top-level domain names, as "Beijing Children's Hospital online appointment registration", the word index is Baidu can not find, but you look at its top-level domain name:

Can see that the word competition is very big, so we must pay attention to analysis of competition can not only look at the index, more effective should be to see the number of top-level domain names and search volume. Well, when the three steps ready to do a good job, you can choose to be suitable for the site itself, but also to bring effective flow of the key words, the choice of keywords need careful study, can not blindly choose, otherwise bring to your site will only be bubble phantom, rather than real traffic.